Amina Abduakhanova

Ademi Myrzaly
Samsung Electronics
 South Korea-based conglomerate company
 Foundation: 1969
 Founder: Lee Byung Chol
 Location of Samsung headquarter: Suwon
 Samsung employs more than 309,630 people in 74 countries.
 Get to know the CEO

Kim Hyun Suk

ㆍPresident & CEO [2018~Present]
ㆍPresident & Head, Consumer
Electronics [2017~Present]
ㆍHead, Visual Display Business
[2011~2017]
ㆍHead, Product Strategy Team,
Visual Display Business [2011~2011]
ㆍHead, R&D Team, Visual Display
Business [2009~2011]

Koh Dong Jin

ㆍPresident & CEO [2018~Present] Kim Ki Nam
ㆍPresident & Head, IT & Mobile ㆍVice Chairman & CEO [2018~Present]
ㆍVice Chairman & Head, Device Solutions
Communications [2017~Present]
[2018~Present]
ㆍPresident & Head, Mobile Communications ㆍPresident & CEO [2018]
Business [2015~Present] ㆍPresident & Head, Device Solutions [2017~2018]
ㆍHead, Mobile R&D, Mobile Communications ㆍPresident & Head, Semiconductor Business
Business [2014~2015] [2014~2017]
ㆍHead, Technology Strategy Team, Mobile ㆍPresident & Head, Memory Business [2013~2014]
Communications Business [2011~2014] ㆍCEO, Samsung Display Co., Ltd. [2012~2013]
ㆍHead, Development Management Team,
Mobile Communications Business [2007~2011]
 Beginning of the company
 Samsung Group is an industrial
concern, one of the largest in South
Korea, founded in South Korea in
1938. It is known in the world market
as a manufacturer of high-tech
components, telecommunication
equipment, household appliances, and
audio-video devices.
 The merger of Sanyo and Samsung in
1969 marked the beginning of one of
the largest sectors of the Samsung
Group - Samsung Electronics.
 Founder
 This early diversification became a
 With only $27, Lee Byung-chul
successful growth strategy for Samsung, which
started Samsung as a trading
rapidly expanded into the insurance, securities,
company based in a city called
and retail businesses. After the war, Samsung
Taegu in what is now South Korea,
focused on the redevelopment of Korea,
in 1938. With only 40 employees,
especially industrialization.
Samsung began as a grocery store,
trading and exporting goods
produced in and around the city
 It sold dried Korean fish and
vegetables, as well as its own
noodles
 The company grew and expanded to
Seoul in 1947
Son and grandson
 The business was founded in
1969 as part of the Samsung
group, which had started out
as a trading and textile
company. Last year the
company's owner and
chairman, Lee Kun-hee, a son
of the founder, collapsed from
a heart attack.
 His son, Lee Jae-yong, who is
vice chairman, took over the
management of the company.
As Jae-yong has no brothers,
he is expected to succeed his
father as chairman.
Samsung Group % of Sales
• home appliances
• wireless
• distribution
communication
• hotels
• semiconductors
• amusement theme parks
• trading
• construction
• textile
• advertising
• baseball team
• security
• cameras
• aircraft
• ships
• dump trucks
• oil trucks

• life insurance
• credit card services
• polymerized compounds
• securities trading
• plastics
• finance and trust
• specialty chemicals
management services
Samsung Electronics` domestic and
overseas sales
SAMSUNG ELECTRONICS STOCKS
This corporate mission was published in the
1990s, when the company was undergoing
rapid global expansion in various markets.

Samsung focuses on the following components

in its corporate mission:

 Human resources and technological

resources
 Superiority of products and services
 Improvement of the global society
Logo evolution
 Product portfolio
Do you know which product was the first for Samsung Electric
Industries?

 It was a black and white TV

By 1981, a company in Korea had sold 10

million televisions

At the same time, the company’s portfolio

has also included color televisions since 1976

 In 1981, the company sold a million color

TVs
Products portfolio
Rating of world brands according to Interbrand agency results
Samsung has announced that it is ranked sixth on the Best Global Brands 2019 list
published by Interbrand.

The rating in this case is formed on the basis of the brand value. Samsung was
valued at $ 61.1 billion this year, up 2% from a year earlier.