Faculty of Management Studies

Institute of Rural Management, Jaipur.

“Comprehensive Marketing Environment Analysis with respect to
products, customers & competitors”
&
“Launching a new retail store”
store
TTSL: AN INTRODUCTION
Flow of study:
Project overview:

Type of
stores

Store
Location

Deliverables
to retailers by
TTSL

Deliverables
to TTSL by
retailers

Launching a
new store
Research Methodology:
Research objectives:
Customer profile:
Brand association:
GSM v/s CDMA
Disappointment with services:
Mobile phone usage:
Satisfaction with services:
Customer profile:
Availability of fast access:
Improvement in work efficiency:
Satisfaction with the quality of services:
Over-all impact:
Comparison with OBR:
Features Hotspot TMS TTSL
No. of Agents in Store 2 3 5
Servicing Agents in Store 1 2 4
Focus Handsets Handsets Connections,data
Product Knowledge(Plans
From Operator) Average good Good
Communication & Soft
Skills Average Excellent Good
Visbillity of Merchandize Average Excellent Good
Cricket
Summer theme,Add on
Present Offers nil carnival plan
Approx. 10 Low Variance
Handsets pricing %Lesser than TTSL in pricing As per M.O.P
Handsets range Large Very Large Large
Look & feel Average Very Good Good
Current activities of various market players
Promotion at MBO’S:
Activities @ TMS & Hotspot:
Market watch:
Types of stores:
Store locations:
Deliverables to retailers by TTSL:
Retailers help in:
Store description:
Major findings:
Major findings (contd.):
Recommendations:
Recommendations (contd.):
Recommendations (contd.):
Bibliography:
Websites
•www.trai.gov.in
•www.dot.gov.in
•www.tataindicom.com
•www.telecomwatch.in
•www.telecomupdate.net
 
Books
•Kotler, Philip. Marketing Management. 13th Edition; Prentice Hall of India 2009.
•Kothari, C.R. Research Methodology. Second Revised Edition; New Age
International (P) Publishers 2008
 
Reports
•Tata Teleservices annual report