5 S teps to C reating a S ocial Media

C ontent S trategy

WNY Holdings LLC

Many businesses take an unfocused
approach to social media. Like all digital
marketing methods, businesses should
approach social media with a defined
strategy and a plan for posting relevant
content that converts and motivates
customers. In this article, WNY Holdings
LLC discusses five basic steps that small
businesses should take when developing
a social media marketing strategy.
1. Define Your
Target Audience
Researching your business’s target audience for social
media marketing is a component of your overall digital
marketing strategy. Your research will help you
identify your target audience for social media
marketing. There will be a significant overlap with
demographic statistics, content preferences, and
marketing channels between a business’s website
audience and its target social media audience.
Analytical tools specifically designed for social media
coverage will help you gather the data you need to
identify and define your social media audience. These
tools provide feedback that specifically addresses
Facebook, Instagram, Twitter, and other platforms.
2. C onduct S ome
Keyword Research
Focused on S ocial Media
Keyword research is vital for all forms of digital
marketing; social media keyword research is a
specialized method of keyword research that
targets current and potential followers. S pecialized
research applications provide up to date information
about what keywords are engaging and which
words are updating. You can also do simple
keyword research on various platforms using your
keywords to see in what context and how often they
appear.
3. Plan Your Posts
When planning social media posts, think of what
your brand offers. Then break down the integral
parts of your branding and products in ways that
your customers will identify with their needs and
desires. C ombine education and entertainment in
ways that are consistent with your brand image.
Always look for ways to make social media posts
provide instant added value to your customers and
potential customers. The key to social media is
making immediate contact with a customer on a
topic of interest or need they are experiencing at
the moment. Think of ways that you can
incorporate third-party content that is not in
competition with your products or services to
enhance immediate value to the viewer of your
content.
4. Develop a
Publishing
S chedule
You should establish a social media
publishing calendar. A posting calendar
provides a visual planning template for
content publication. It is helpful to use
visual templates that show the
schedule for post topics, specific
messages, and images according to a
set schedule. There are several
software applications available that
help to organize your schedule and
perform the actual publication steps.
5. Measure and Analyze
Responses to Your
S ocial Media Posts
You will want to use a versatile application to
collect response data to your posts and to
analyze that information. S ome posts should
rank higher on engagement (funny or
entertaining posts), while others should show
higher numbers on click-throughs (links to blog
posts). Understanding the types and frequency
of different types of interactions customers have
with your posts will inform you on what is
working and what needs adjustments.
About WNY
Holdings
WNY Holdings that specializes in all forms of
digital marketing strategies for its small
business clients, including comprehensive
social media marketing. The agency was
founded in 2018 by husband and wife digital
marketing experts Ben and Melissa. Using
the latest and most effective analytical tools
and applications, WNY Holdings provides its
clients with lean and highly effective
strategies for content marketing, web and
graphic design, media creation, and S EO in
addition to social media advertising and
brand development.