Name:__________________________________ Section:_____________

Grade:____________________ Score:______________
Quiz#1.Multiple Choice Direction: Encircle the letter of the best answer.
1. This is the ultimate marketing strategy.
a. 7 P’s Model b. Marketing Mix c. People d. Branding
2. This is where your product or service is actually sold.
a. Place b. Brand Name c. Services d. Promotion
3. The place occupied by products in the heart and minds of the consumers.
a.Branding b. Positioning c. Goods d. Place
4. A name, symbol, or other feature that distinguishes a seller's goods or services in the marketplace.
a. Brand Name b. Positioning c. Branding d. Place
5. A powerful and sustainable high-level marketing strategy used to create or influence a brand.
a.Brand Name b. Positioning c. Branding d. Place
6. It is a set of controllable and interrelated variables composed of product, place, price and promotions
that a company assembles to satisfy a target group better than its competitor.
a.Price b. Marketing Mix c. Product d. Packaging
7.The amount that a customer pays for to enjoy it.
a.Price b. Marketing Mix c. Product d. Packaging
8.An item that is produced to satisfy the needs of a certain group of people.
a.Price b. Marketing Mix c. Product d. Packaging
9.It is a tangible product. Its example includes tires, MP3 players, clothing and etc.
a.Branding b. Positioning c. Goods d. Place
10.It can be intangible or tangible as it can be in the form of services or goods.
a.Price b. Marketing Mix c. Product d. Packaging
Activity#1“Developing a Brand Name”
Directions. Create your own business and answer the following :
1.History of the business
(Example: Founder of the business,when does it started)
2.Nature of the business
(Example: What Industry does it belong,how did you come up to that kind of business)
3.The strengths and weaknesses of the business
(Examle: Your edges against your competitor,possible treat to your business)
4.Future plans of the business
(Example: Indicate your mission,vision,core values)
5.Survival strategy of the business
(Example: Tactics and strategy to be considered)
6. Benefits of consumer on their business
 (Example: What are those factors that will benefits your customers)
Answers Here:
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3. _____________________________________________________________________
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4. _____________________________________________________________________
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5. _____________________________________________________________________
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6. ___________________________________________________________________________
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Rubric For Scoring

Insufficient Developing Proficient Above Average

5 points 10 points 15 points 20 points

Quality of Answer was Piece was Piece had little Piece had no
writing written in an written in an style style
extraordinary interesting style  Gives Gives no New
some
style and
Very Somewhat new information n
informative and informative and information but and very poorly
well organized well organized poorly organized organized

Grammar Virtually no Few spelling A number of So many

, Usage & spelling, and spelling, spelling, punctuation
Mechanics grammatical punctuations punctuation or and
grammatical
errors errors, minor grammatical
errors that it
grammatical errors
interferes with
errors