SERVICE MARKETING PRESENTATION

HEALTH CARE INDUSTRY

 MIOT International offers the best in health care to
patients who have come to trust the hospital as one of
India s best.
 MIOT proudly lays claim to a team of world class
professionals who use our state-of-the-art
infrastructure and cutting –edge technology to heal
and give hope to our patients.
 MIOT International attracts patients from 129
countries.
STP ANALYSIS
 SEGMENTATION:
SEMI URBAN,URBAN
MIDDLECLASS,UPPER CLASS
 TARGETING:
SEMI URBAN ,URBAN
ALL KIND OF AGE PEOPLE
 POSITIONING:
Quality healthcare experience with a commitment to the
exemplary physical,emotional and spiritual care.
Services marketing mix
 PRODUCT
 PRICE
 PLACE
 PROMOTION
 PROCESS
 PEOPLE
 PHYSICAL EVIDENCE
PRODUCT
 MIOT Academy of allied health sciences
 Deep brain stimulation.
 MIOT signs MOU with leading transplant centre ,
Australia.
 Clinical radiobiology teaching course.
 Well Equipped instrument and advance Technology.
PRICE
 GENERAL CONSULTATION -600/day
 Prices varies for the various treatment.
PLACE
 It is located in mid of the Chennai.
 6kms from Chennai airport.
 5 kms from the bus stop.
 Ease of access of different people.
PROMOTION
 INFORMAL PROMOTION:
WORD OF MOUTH
 FORMAL PROMOTION:
FREE MEDICAL CAMP
SOCIAL MEDIA
ADVERTISEMENT
PROCESS
 INPATIENT
 OUTPATIENT
PEOPLE
 DOCTORS
 NURSES
 PARAMEDICS
 CLINICAL STAFF
 MANAGEMENT PROFESSIONAL
PHYSICAL EVIDENCE
 CERTIFICATIONS:
NABH,NABL,CAP.
 360 Virtual tour.
 Feedbacks.
 Ambience ,sign ,colour ,dress code.
 Ward , counter.