Professional Documents
Culture Documents
Problem statement
Solution
Underlying Magic / Technology Concept
Business model
Market size
Go to market strategy
Competition
Team
Financial projection
Status, timeline and milestones
Summary and call to action
Problem Statement
Description of means and methods to earn the revenue projected in its plans. It views
the business as a system and answers the question, "How are we going to make
money to survive and grow?"
Market Size
• Market absorption
• Total available market
• Service available market
• Share of market
Go To Market Strategy
Action plan that specifies how a company will reach target customers and
achieve competitive advantage
Competition
• Competitors
• Competition map
Sample of
Competition Map
Team Overview
• Team profile
• Business portfolio
• Funding rounds (if any)
• Investors and ownership
Financial Projection
• Calculation of the amount of money that a company will receive from sales
during a particular period
• Cost of Good Sold (COGS), Profit, Operational Cost and EBITDA
Current Status, Timeline
And Milestone