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ENVIRONMENT
SCANNING
TECHNOLOGICAL ENVIRONMENT Prepared by : Group 7
Manpreet Kaur
Samyak Jain
Divyanshi
Sakshi Shrivastava
Govind Mittal
INDEX

 Technological environment

 Current trends

 Expected changes in technology

 Implications

 Study of an Indian company: janajal

 Micro factor

 Macro factor

 SWOT Analysis

 Safe water: Affordable cost

 WOW: water on wheel

 CSR
TECHNOLOGICAL ENVIRONMENT

• Technology has in particular, enabled a fast exchange of

information.
• Information can now be exchanged literally at the “speed of
the thought” from anywhere to anywhere in the world.
• It is important to analyze the technological changes taking
place in the industries at the international level.
• It can come as an important tool within the company,
improving the operations and functions or it can be the very
reason why a company exists.
CURRENT TRENDS

• Artificial Intelligence – These are reshaping the entire

business industries with the power of advanced technologies
and softwares.
• New approaches to privacy and security are coming –
The technological development boots the importance of data,
so hacking techniques become ever more progressive.
• Cybersecurity first and Foremost : why cybersecurity is
one of the fastest growing areas in the information technology
sector. It incorporates a set of tools and tech solutions
dedicated to protect information assets in adigital format.
CURRENT TRENDS

• Robotics: A boon for spine surgeons : Robotics is particularly

helpful in inserting implants in the spine; for a spine surgeon, robotics
is a boon, and has marked the beginning of a new era in spine surgery
• Cloud Computing : Information and data is stored on physical or
virtual servers, which are maintained and controlled by a cloud
computing provider, such as Amazon and their AWS product.
• Swapping cashiers for cameras : Tesco is one of the several
grocers testing cashier less stores with cameras that track what
shoppers pick, so they pay by simply walking out the door.
EXPECTED CHANGES IN
TECHNOLOGY
• Artificial Intelligence
 In marketing, AI will work behind the scenes to produce, perform, and
predict at scale. Many tasks that eat up much of a marketer's day will
be automated.
 AI can effectively transform digital marketing because it can help
businesses deliver improved customer experience. At its core, AI
pertains to the use of machines and their ability to continuously learn
and solve problems.
 According to a survey, 51% of marketers are already using AI, and 27%
more are even planning on incorporating this technology in 2019.
EXPECTED CHANGES IN
TECHNOLOGY
• Cloud Computing
 Increase Storage Capacity - So many businesses are
adopting cloud computing and it has been predicted that
the Cloud providers will provide more data centers at a lower
price as there is a large competition between them.
 The network provided will be faster and the ability to receive
and deliver that data will be quick.
 In the future, we can prevent from cyber attacks by providing
better security. The cloud providers provide better security
measures opening balance ways to prevent cyber attacks.
IMPLICATIONS

• Higher productivity: Technology has resulted in increased

productivity both in terms of quantity and quality. Improvements in
productivity lead to reduction in the costs and prices of products and
services.
• Global Competitiveness: Technological progress helps to improve
the competitiveness of business firms due to reduction in costs and
improvement in quality level.
• Changing Job Profile: Jobs tend to be upgraded or become more
intellectual with advancements in technology.
• Increasing Need for Capital. Modern technology requires huge
amount of funds for invention, innovation and training. Business firms
have to exploit all possible sources to raise the needed funds.
TECHNOLOGICAL CHANGES
10
 • Founded In 2011 By Supremus Developers Pvt. Ltd.

• Smart Solution To Clean Water Crisis

INTRODUCTION • WOW Impact (Ghar Ghar Jal)

• Partners Like Coca Cola, IRCTC, Vedanta, Essar, Etc

• BACTO Water Purification

MICRO FACTORS

• Customers- Rural And Urban Areas

• Competitors- Pi-lo And Other Packaging Water Giants
• Suppliers – Charitable Trusts And Government (PPP Model)
• Employees
MACRO FACTOR

• Political - Government Interventions

• Economic – Industrialization policies
• Social - Ghar Ghar Jal,Various CSR Initiatives
• Technology - CPCB, IOT technology
 SWOT ANALYSIS
Strengths Weaknesses Opportunities Threats

• Huge customer base • Limited number of • Growing demand • Competition from

at specific locations ATMs various other
players

• Government aided • High operational • Market expansion • Cyber threats

cost

• Convenience • Lack of awareness • New technology • Water scarcity

• Environment friendly • Government

schemes
COMMUNITY LEVEL HYBRID WATER
ATMS PROVIDING SAFE WATER AT AN
AFFORDABLE COST
• ROBUST SYSTEMS

• Dispensing capacity of up to 15,000 liters/ day per system

• Locally manufactured with 10 year useful life of asset

• SMART SYSTEMS

• Dually operated on solar energy and electricity

• Online monitoring and display of PH & TDS level of water

• Remote management and diagnostics via cloud based platform

• SUSTAINABLE BUSINESS MODEL

• Scalable Build – Own – Operate model

• Low cost of Rs 1 to Rs 5 per liter (75% - 90% less than bottled water)

• HIGH SOCIAL IMPACT

• Eliminates use of plastic bottles; environmentally friendly

• Creates jobs and water entrepreneurs through innovative profit sharing model with operators
TOTAL DRINKING WATER
CONSUMED IN INDIA
WOW- WATER ON WHEEL

• Custom WOW battery operated e-rickshaw with 500 liters secure tank for on-demand
delivery.
• Integrated with mobile app for e-payments and orders
• 1:5 Ratio – 5 WOWs for every fixed JanaJal ATM
• Prototype ready
• Key benefits:
➢ Hub (ATM system) and Spoke (WOW) model
➢ Optimize capacity utilization of ATMs
➢ Increased revenues and profitability per ATM
➢ Build brand and penetration within communities
➢ Enabling “last metre” connectivity for delivery
REGIONS COVERED BY JANAJAL
GROWTH RATE

UNPACKAGED WATER
MARKET SIZE (USD
MILLION)
CSR PROGRAM

• Providing Safe Drinking Water listed as no.1 activity on

global CSR programs
• Presently all CSR spend being invested on building water
infrastructure
• JanaJal building India’s biggest water sharing economy
• 100% of CSR funds utilized in distribution of water credits
to communities
• Target urban slums in Ghaziabad, Mumbai & Delhi