Best Advice I

Ever Got

Shelly lazarus
Rochelle Shelly
lazarus
chairman of ogilvy &Mather
Shelly was born in oceanside,New
Worldwide. York.
On 1st September. She is daughter of
Lewis braff who is a certified Public
Accountant.
Introduction:
Born as Rochella lewis braff

Alma mater Smith

college,Columbia
University.
Studied Master of business
administration
Known for Chairman emeritus of
ogilvy and Mather.
Spouse(s) George M.lazarus
Biography
• As chairman &CEO of advertising giant ogilvy and Mather
,American business women Shelly Lazarus has been described as
one of the most powerful executive in advertising.
• One of a handful of women to graduate from Columbia University
with MBA in the early 1970's,Lazarus propelled herself through
the corporate world to become chairman & CEO of the billion
dollar advertising agency ogilvy &Mather in 1997.
• Encouraged by legendry founder David ogilvy ,Lazarus became an
evangelist for the power of brands & created an integrated
multimedia advertising giant with clients worldwide.
• A role model for business women Lazarus has stressed the need
for balance between work ,family life,and has advocated that
people love the work they do.
Best advices:
By David ogilvy
and shelly
• "Just pay attention to your people".
• No matter how much time you spend :
thinking about,worrying about ,focusing on,
questioning the valve of,and evaluating
people,it won't be enough.
• If your people are happy and feel successful
,they will be productive and everything else
will work well.
• People are the only thing that matters and
the only thing you should think about.
By shelly
• Am I doing good enough? Are my people
happy? Is there something I needed to do
which I am not doing?
• In the field of advertising,ideas don't
materialize out of thin air but from people.
• She says that ,I feel lucky that he believed in
me and founded me deserving enough to
give me this advice.
• - As told to Anusha subramanian
 Conclusion
It drives not only how you think
about and mentor people ,but
also how you form business
strategies and critical
decisions..
Thank you