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Make Tables & Illustrations

tell a Story
7 Strategies

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Make Tables & Illustrations tell a Story

7 Strategies:
1. Symbols (Webdings, Wingdings):
• Level of Risk, Criticality, % completion
• Legends
2. Clustering using curly braces shape (75%:25%)
3. Highlighter (dashed outline)
4. De-Highlighter (white tracing paper) – semi-transparent; Grey Text
5. Callouts
6. No. pointers
7. Magnifier

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How will you make this visually easy to read?

Very High
Very High
Low
Very Low
Moderate

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… Using Symbols: Risk, % Completion, Impact







Note: Font Wingdings better than Shapes as latter don’t get integrated with the Table

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How will you de-clutter the Table from repetitive
names?

Entities
PricewaterhouseCoopers Service Delivery
Center (Bangalore) Pvt. Ltd., PRTM
A Management Consultants (India) Private
Limited
PricewaterhouseCoopers Pvt Ltd., Lovelock &
B Lewes
PRTM Management Consultants (India)
C Private Limited, Lovelock & Lewes
D
E

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… by using Legends

Entities
A 
B 
C 
D
E
F
G

 PricewaterhouseCoopers Service Delivery Center (Bangalore) Pvt. Ltd.


 PRTM Management Consultants (India) Private Limited
 Lovelock & Lewes  PricewaterhouseCoopers Pvt Ltd.
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Other Symbols

#1 #2
 

 
 


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Highlighter: Narrowing down choices to a single
recommendation

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De-Highlighter: Striking-off some options /
irrelevant data

A B C D E

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How do you make this easy to read for the decision
makers?

Orders
215
98
33
22
12
11
7

Before

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… by using Clustering based on % of Total

Orders
215
79%
98
33
22
12 21%
11
7

After

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… by using Clustering based on Category

US$ INR After

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How do you control the flow of reading +
make a Table look less text heavy?

#1 #2
21 15
22 65
78 233
123 12
78 212
12 11

Before

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… using No. Pointers

#1 #2
21 15
1
22 65
78 233
123 12
78 212
2
12 11

1 Explanation 1: __________________

2 Explanation 2: __________________
Before

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… using No. Pointers + Highlighter

#1 #2
21 15
1
22 65
78 233
123 12
78 212
2
12 11

1 Explanation 1: __________________

2 Explanation 2: __________________
After

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Industry Examples

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Sample - Introduction Slide

Source: Bain & Co. report Before


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Focusing on a specific area

Source: Bain & Co. report After


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Comparing differences (law, software, solutions)

Source: Adobe

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Number Pointers

Source: McKinsey report - MGI India parity_Full report_November 2015

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Before: Internet Usage type varies significantly across
socio-economic classes

Source: Bain & Co. report

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After: Internet Usage type varies significantly across
socio-economic classes

Source: Bain & Co. report

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Comparison

► No. Pointers: Context based narration


► Table or Chart > Conclusion / Takeaways
► Highlighter

Source: Bain & Co. report

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Map Highlighter
► Map in Map
► Highlighter
► Callout

Source: Maersk

Compilation by Yoda Learning Solutions 24

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