Taekwang Special Class

Topic: PRODUCTS
DEVELOPMENT OF PRODUCTS

July 2019
ACTIVITY 2
When designing new products or services, it is
carry out
very important for companies to ........................
market research.
Before the final version of a new program is
release a
ready, software developers usually .................
beta version.
When a product is ready in its final form, the
launches
company ..................... it on the market.
 trial
Pharmaceutical companies ............... new
drugs to make sure they are safe and effective.
If a newly launched product has a design fault,
recall
the company may need to ................. it.
Market research can help a business
identify
........................ unfulfilled customer needs.
ACTIVITY 3
I am currently running my new
product: ____________
What kind of market research should I
carry out before and after the design
stage? And why?
ACTIVITY 4
Study the following words and expression for describing technological innovation.
Put them into the correct categories below:

ahead of its time behind the time cutting edge hi-tech

low-tech obsoleted outdated state-of-the-art

Very modern Old-fashioned