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The Business 2.

0 PRE-INTERMEDIATE
Recordings
B: Yes. My address, email and telephone three point five million
Business numbers are all in my CV, um, in my two point five billion
résumé. two point five seven five
Fundamentals F: All in your résumé. That’s perfect. Thank a hundred and ten dollars
you, Ben. fifteen euros ninety-nine
Business activities 1:10
1:01 Unit 1 Gaining A: OK, I’ll go first. So, I have to think of
a secret number between one and one
… So, we can divide all business activities
into three sectors. In the primary sector,
experience million. Is that right?
B and C: Yes, that’s right.
we find activities that extract raw materials A: OK, I’m ready.
from the earth or from the oceans. These are 1.1 About business Internships
B: All right, I guess one hundred thousand.
businesses like agriculture, mining, and oil abroad A: Too high.
and gas. The secondary sector covers activities 1:07 C: Er, one thousand?
like manufacturing, construction and civil A: Too high.
engineering – building roads and bridges, for Lena:  I really want to work in the film
industry, but with just a degree, it’s C: Oh!
example. Finally, in the tertiary sector, we have B: Five hundred.
commercial services such as advertising, health impossible to get a job. So my parents
paid an agency nearly ten thousand A: Too low.
care, software and transport. Now, let’s go to C: Aha! Eight hundred and fifty.
… dollars to arrange this internship in a film
studio. Yes, ten thousand dollars! So, here A: Too low.
B: Hm. Nine hundred?
Business organization I am in Hollywood, and do you know
A: Too high.
how I demonstrate my ability to adapt
1:02–1:05 to a different culture? I make coffee and C: Eight hundred and eighty-five.
Speaker 1:  Hi, I’m Michael. I’m a product cook burgers for the film crew! Well, I A: Too low.
engineer. I love working in R&D. I test new suppose it’s good for team spirit, but I’m B: Eight hundred and ninety-six.
products and find solutions to technical not learning about managing uncertainty A: Too low.
problems. It’s my dream job! or how to build relationships! I live in a C: Eight hundred and ninety-nine?
Speaker 2:  Hello. My name’s Jessie. My job terrible, cheap hotel and I don’t even get A: Yes, well done.
is hard. There’s a lot of stress. I work in paid! I call the agency every week, but C: Yeah!
purchasing – it’s part of supply chain. I’m they say it’s the only job available in the 1:11
responsible for buying the materials we film industry. Making coffee and cooking
need for production. burgers is show business? I don’t think so! /eɪ/ A, H, J, K
Speaker 3:  Hi! I’m Pete. I work in accounts, /i:/ B, C, D, E, G, P, T, V
and it’s my job to check that customers
1:08 /e/ F, L, M, N, S, X, Z
pay their bills. I receive payments and I Jamie:  I have a degree in economics. To /aɪ/ I, Y
enter the information on the computer. If get a good job, I need to acquire some /əʊ/ O
customers don’t pay, I call them. They’re professional experience, so I found this /u:/ Q, U, W
usually very friendly so, yes, it’s a good job. internship here in Brazil with an agency. It /ɑ:/ R
Speaker 4:  Sorry, I don’t have much time to was expensive – about five thousand dollars
1:12
talk. I’m always busy! I’m Kim and I work – but they organized everything for me:
in sales. It’s my job to call customers and my visa, my flight, an apartment near the Receptionist:  Hello.
sell our products. I’d really like to work in beach, language lessons … Mo:  Hi.
marketing, but the money’s better in sales! I work for an international firm Jen:  Hello. We’d like to register, please.
of consultants. Cultural values are R: Certainly. Can I have your names, please?
CVs and cover letters different here, so I’m learning a lot J: Yes, I’m Jennifer Oxenbury and this is
about intercultural sensitivity. For Mo Qureshi. Sorry, I mean Mohammad
1:06 Qureshi!
example, it’s very important to adjust
Ms Finlay:  Now, Ben, you say you’d like to my communication to the local style – R: Can you spell those, please?
work for Rose Inc. to gain experience. Brazilians are informal and direct. The J: Yes, of course. J-E-double N-I-F-E-R, O-X-E-
Ben:  That’s right. I hope to work as an intern company pays me a small salary, and maybe N-B-U-R-Y.
before finding a permanent job. I can get a permanent job at the end of my R: Thank you, and it’s …?
F: Mm. And you already have some internship. So, yes, I’m very satisfied. Like M: Mohammad, that’s M-O-H-A-double M-A-D.
experience in our industry? they say at the agency, it’s an investment in R: Sorry, was that M-E-D or M-A-D at the
B: Yes, with L’Oréal in Paris. I was responsible my future. end?
for conducting an online market survey. M: Double M-A-D.
F: Uh-huh. Do you have any experience of 1.2 Vocabulary Personal details R: OK?
managing people? M: Qureshi. Q-U-R-E-S-H-I.
B: Well, I managed a team of volunteers when
1:09 R: Thank you. Now, I just need your dates of
I was President of the Salsa Society. We ninety-nine birth and passport numbers, please.
organized dances and competitions. one hundred and one J: Really? OK, mine’s the fifteenth of April
F: Right. Any other work experience? one thousand 1994.
B: Yes. I worked as a repair technician in the one thousand five hundred or fifteen hundred M: And mine’s the twenty-eighth of December
Czech Republic in the summer holidays. seven thousand seven hundred and seventy- 1993.
F: Ah, yes. So, do you have a working seven R: Thank you. And your passport number, Mr
knowledge of the language? eighty-eight thousand eight hundred and Qureshi?
B: Yes. My Dad’s from Prague. eighty-eight M: Just a second. Ah, here it is. 08-JG...
F: I see. That’s interesting. We have a factory one hundred thousand R: That’s J for Juliet and G for Golf, right?
there. Do you drive? nine hundred thousand nine hundred and M: Right. 08-JG-double 4-double 6-69.
B: Yes, I hold a clean driving licence. ninety-nine J: And mine is 07-EI-98-45-02.
F: Good. So, Ben, can I contact you in one million
Coventry?

2.0 Pre-intermediate Teacher’s Resource Disc © Macmillan Publishers Limited 2014 Recordings  1
Recordings

R: Thanks. Sorry about that. New security Presenter:  Hm. 9% … that’s not much. A: Oh, OK. Well, it was nice talking to you.
regulations! So, here are your keys. Miss J: Well, I’m afraid only 3% of Italians read a S: Yes. See you later.
Oxenbury, you’re in A309. That’s on the foreign newspaper.
third floor. P: Probably the same ones who watch foreign 1.6 Case study The Intern Shop
J: Thank you. films! 1:20–1:22
R: And Mr Qureshi, you’re in E214, that’s in J: Perhaps!
the new building over there, on the second P: Come on, Italy, you can do better! Just once 1
floor. every six months, or once a quarter? Interviewer:  Tai, can I just check how you
M: Thanks. J: But in Luxembourg, 71% of people read a spell your name? Is it S-H-I-N-A-W-O-T-
R: Your course reference numbers are on your foreign newspaper. R-A?
badges. Miss Oxenbury, you’re doing the P: Excellent! 71%! Way to go, Luxembourg! Tai:  That’s nearly right – but it’s W-A-T-R-A,
Assertiveness course, aren’t you? That’s not W-O.
ASS67/GL. And Mr Qureshi, Leadership 1.4 Speaking Meeting people and I: OK, and you were born on September 8th,
Skills, that’s LEA43/JH. Your course starts making conversation 1990?
tomorrow, Mr Qureshi – that’s June 30th – T: No, August 9th, 1990.
1:16 I: Oh, yes. Sorry about that.
and it’s at 8.45 with Dr Higgs.
M: OK, June 30th, quarter to nine, with Greg:  Excuse me. Is this seat free? T: That’s all right.
Dr …? Silke:  Yes, of course. I: And you’re from Thailand, but you studied
R: Higgs. H-I-double G-S. She’s very nice! G: Thanks. The weather’s terrible, isn’t it? in California. Is that right?
M: Thanks. S: Yes, it’s really cold for May! T: Right. At the Leavey School of Business, in
J: And I start the day after tomorrow … at the G: Mm. Are you here for the conference? Santa Clara.
same time? S: Yes. You too? I: L-E-A-V-E-Y?
R: Um, Assertiveness … Yes, July 1st. Oh, you G: Yes. My name’s Greg. Greg Baird. I’m with T: Yes.
start at 6.30. Sanofi. I: So, Tai, what’s your professional objective?
J: 6.30am? S: Silke Werner, with GSK. T: Well, I don’t know. Right now, I just want
R: No, half past six in the evening. It’s a late G: Pleased to meet you, Silke. to see the world and get some experience, I
class, 6.30 to 10.30pm. S: Pleased to meet you, too. guess.
J: Oh. 2
1:17 Interviewer:  Karen, I’m sorry, I don’t have
R: Yes. But you’re lucky. You’re with Professor
Lockhart. He’s great! Greg:  Hi. I’m Greg Baird, with Sanofi. your date of birth here …
J: Oh, good. Is that L-O-C-K-H-A-R-T? Receptionist:  Welcome to the conference, Mr Karen:  It’s the fifth of May, 1991.
R: Yes! Baird. Here’s your badge. I: Thank you. Now, you’re Irish, aren’t you?
J: Great! G: Thanks. K: I’m from Northern Ireland. From Belfast.
R: All right, then. So, for you Mr Qureshi, Alan:  Hi, Greg! I: And you studied languages at Bradford
that’s $455, and for Miss Oxenbury, it’s G: Alan, great to see you! University. Which languages?
$545. How would you like to pay? A: Good to see you, too, Greg. How are you K: Hungarian and Japanese.
doing? I: An interesting choice!
1.3 Grammar Present simple G: I’m good, thanks. And you? Still with K: Yes. I love exotic languages, don’t you?
Merck, I see? I: So, would you like to learn Chinese or
1:13 A: Yes, for the moment anyway. Listen, talking Portuguese?
Part 1 of jobs, do you have time for a cup of K: Oh, yes, absolutely!
Presenter:  So, how often do we Europeans coffee? I want to ask you a favour … I: What about your intercultural skills? Can
travel abroad? you adapt to a different culture?
Journalist:  Well, it depends. A lot of us often
1:18 K: I’m sure I can. Bradford is an international
go abroad. On average, 27% of Europeans Greg:  Mm, it’s good coffee! OK, Alan. I’ll do university. I have friends from all over the
visit another country once a year, mostly in my best. Oh, hi, Silke. Alan, do you know world. And I love travelling and meeting
the summer. Silke Werner? people. That’s my hobby!
P: But not everybody, right? Alan:  No, I don’t think so. 3
J: No. In Bulgaria, only 5% of people go G: Silke, this is Alan Banks, an old friend from Interviewer:  Where are you from, Julio?
abroad. Merck. Julio:  My parents are from Mexico City.
P: Only 5% of Bulgarians go abroad? Wow! Silke:  Nice to meet you. But we live in Barbados. I studied at the
And which country travels most? A: Nice to meet you, too. Do you work with University of the West Indies at Cave Hill.
J: Oh, the Netherlands. 65% of Dutch people Greg? I: Can you spell Cave Hill for me, please?
leave Holland. They travel once or twice a S: No, we met on the shuttle bus. I’m with J: Sure. C-A-V-E new word H-I-double L.
year. GSK in London. I: Thanks. So you’re a Mexican national?
A: London? Really? J: Yes. But I don’t know Mexico very well!
1:14 S: Yes. I work in R&D. I: But you speak Spanish. Any other
Part 2 A: Go on. Do tell me more! languages?
Presenter:  What about watching TV in a G: Silke, Alan, do excuse me. I really must J: No, I’m afraid not. Just Spanish and
foreign language? How often do we watch take my bags up to my room. English.
a foreign film? A: OK. See you later. I: Now, you studied physics, but you want to
Journalist:  Well, nearly always in Denmark! work in business. Why is that?
74% of Danes watch foreign language TV
1:19
J: Actually, my real interest is computers and
or films. Alan:  More bread? software. I’d really like to be a software
P: Wow! Well done, Denmark! 74%! And Silke:  No, thanks. I’m fine. developer.
when do they do that? A: So, now I’m in France, in Lyon.
J: All the time! At the weekend, on weekdays, S: Uh-huh? 1:23–1:25
in the evening … A: Yes. Nice town … good rugby team … but 1
P: OK, and on average? it’s quite far from home. Interviewer:  Just one last question, Tai. These
J: On average, 19% of Europeans watch S: I see. days, a lot of internships are unpaid. Is that
foreign TV. A: That’s why I’d really like to move to a problem for you?
P: And which countries don’t? London. But, enough about me. Let’s talk Tai:  Um, yes, that’s a little difficult. I don’t
J: Well, Italy. Only 3% of Italians watch films about you. Is this your first visit to Serbia? need a lot of money – just enough to live
in another language. S: Yes, it is, actually. on and to pay for my ticket home.
P: Only 3%? Oh, really? A: Me too. I love visiting new countries and 2
meeting new people, don’t you? Interviewer:  Just one last question, Karen.
1:15 S: Yes, it’s always good to see new places. These days, a lot of internships are unpaid.
Part 3 A: By the way, there’s a tour of the old town Is that a problem for you?
Journalist:  Finally, reading a newspaper in this evening. Are you interested in coming? Karen:  Not really. I hope to earn a good salary
a foreign language. On average, 9% of S: Sorry, no. I have a meeting this evening. in a few years. I see this internship as an
Europeans read a foreign newspaper. Anyway, Alan, I really must make some investment for the future.
phone calls, so …

2.0 Pre-intermediate Teacher’s Resource Disc © Macmillan Publishers Limited 2014 Recordings  2
Recordings

3
Interviewer:  Just one last question, Julio. 1:31–1:36 Unit 3 Product and
These days, a lot of internships are unpaid. 1 I’m just finishing a call on my mobile. Ask
Is that a problem for you? her to wait for a minute or two, please.
2 OK, that’s my checklist done. Now, where’s
process
Julio:  Well, I know I won’t get rich. That’s not
a problem. But I need to pay for food and the number? Here it is, 0371 629404.
3.1 About business Supply chain
accommodation. My parents can’t pay for 3 I’m sorry; I’m out of the office today. Please
everything. record your details after the beep, and I’ll management
get back to you as soon as possible. 1:40
4 Hello, hello? Can you hear me? Hello?
Unit 2 Customer 5 Hi, it’s Philip. I know you’re busy, but I
Jake:  We need to talk about supply chain
problems. First, there’s packaging costs. The
need the sales results as soon as you can.
boxes we buy from Packobox are more and
satisfaction Thanks.
more expensive.
6 Hello. Could I speak to Julia Martin,
Luke:  That’s why you ordered 400,000 boxes?
2.1 About business Customer service please?
To get a better price?
1:26–1:27 2.4 Speaking Telephoning J: Yes, Luke. But I understand we don’t have
enough storage.
Speaker 1:  I always buy my fruit and 1:37 L: Exactly.
vegetables from a specialist shop. There’s a Brendan:  What about foreign suppliers? I’m
Receptionist:  Marchman Video. Good
market near my home, and a supermarket sure we can get better prices in Asia or
morning. Can I help you?
too. They’re both cheaper, but I prefer India.
Mike:  Good morning. Could I speak to Sue
my fruit and vegetable shop. I’m happy L: That’s true. But people at Packobox could
Downing, please?
to pay a little more, because everything lose their jobs!
R: Could I have your name, please?
is always fresh, but mainly because of the J: Yes, that’s a difficult decision … OK, the
M: Yes, this is Mike Woods, from Pixkel Inc.
service. The assistants all know my name second problem is raw materials.
R: Just a moment, please.
and they know what I like. They’re very B: What’s the problem? Polyplasto supply

friendly. They always seem pleased to see the right product, at the right price. If you
R: I’m sorry, Mr Woods. She isn’t answering.
you and make conversation. They help you remember to order, of course …
Would you like to speak to her assistant?
with your bags and they always give you J: Yes, all right, Brendan. The problem is we
M: Yes, please.
something free – some herbs, or a nice red only have one supplier. We put all our eggs
R: I’ll put you through.
apple … I suppose they just make you feel in one basket! That’s a big risk. If they can’t
M: Thank you.
special! deliver, or if they decide to increase their
Paula:  Paula Rice.
Speaker 2:  I’m not the sort of person who price, we’re in trouble.
M: Hello, Paula. It’s Mike, from Pixkel. How
complains. If the service isn’t good in L: And if we work with two suppliers, it’s
are you?
a restaurant, for example, I don’t say more expensive?
P: Oh, hi, Mike. I’m fine thanks, and you?
anything. I just don’t give a tip and I don’t J: Right. For smaller quantities, the price
M: Good, thanks. Is Sue there, please?
go back. Or if an Internet service provider is always higher … There’s also a third
P: I’m sorry, she isn’t available this morning.
doesn’t have good technical support, I problem: deliveries to the shops. Luke?
She’s in a meeting. Can I take a message?
change to another company. There’s so L: Yes. Smalltruck are unhappy because
M: Yes, please. I’m calling about her next
much competition these days, I’m surprised sometimes we need three trucks a week,
order. Could you ask her to call me back?
that there’s still so much bad service. sometimes only one, and sometimes none
P: Sure. Is lunchtime OK for you?
Consumers always have a choice, so bad at all. It’s very difficult for them to manage.
M: Yes, that’s fine.
service just doesn’t make sense. I really J: I can understand that. They never know
P: I’ll ask her to get back to you as soon as the
don’t understand it! how many trucks and how many drivers
meeting is finished.
M: Great. Thanks for your help, Paula. they need.
2.2 Vocabulary Contacting customers
P: You’re welcome. B: Perhaps we can give them more
1:28–1:30 M: Goodbye. information about our orders and
1 P: Bye! production?
Customer service:  Customer service, good J: But it’s risky, Brendan. We don’t want our
1:38 competitors to have that sort of information
morning. How can I help you?
Customer 1:  Hello. I’m calling about my Mike:  Hello? … Look, these are all difficult decisions. I
Internet box. I’m having installation Sue:  Is that Mike? think we need to have another meeting.
problems. M: Yes, speaking.
S: It’s Sue Downing here, returning your call. 3.2 Vocabulary Supply chain and
CS:  I’m sorry to hear that. But if you contact
the helpline, they can provide technical Is this a bad time? product life cycle
support. The number to call is 0800 … M: Sue, hi! No, I’m just finishing my sandwich,
1:41
2 but it’s fine. Thanks for getting back to me.
S: No problem. What can I do for you? Lecturer:  Today, I’m going to talk about eight
Customer service:  Customer service, good
M: Well, it’s about your next order. As you stages in the product life cycle. The cycle
afternoon. Can I help you?
know, we have a new product, and … begins when raw materials like iron ore,
Customer 2:  Yes, good afternoon. It’s about
trees or oil are extracted from the ground
the TV I ordered from you. It doesn’t work.
2.6 Case study Rock tour or from the sea. This is called extraction.
But you have a money-back guarantee, is
In the next stage, which is called
that right? 1:39
processing, raw materials are processed to
CS:  That’s absolutely right, sir. I’m sorry your
Hi, this is Scott Nelson, President of the make materials like steel, wood or plastic.
TV doesn’t work. But if you return the
Illinois Einstein fan club. Listen, the concert Before the product can be manufactured, it
faulty product, we’ll give you a full refund.
in Burlington on Thursday was awesome. is designed to be easy to produce and use.
3
But a lot of our members are very unhappy This design stage is followed by
Customer service:  Customer service. Good
because it’s so difficult to get tickets. The manufacture: the product is manufactured
evening.
band is famous now. We don’t understand in large quantities to reduce costs.
Customer 3:  Good evening. I’m calling to
why you don’t play bigger venues. I mean, Next, the product is distributed to
complain about the ski jacket I ordered.
the Burlington Plaza only has two thousand customers by ship, train, truck or plane.
You shipped the wrong product. It’s too
seats – that’s far too small for a great band This is the distribution stage.
small, and it’s a really horrible colour.
like Einstein! You can easily sell five thousand Then, the product is used by consumers.
CS:  I’m sorry to hear that. If you …
tickets in Burlington. The other problem in a After the use stage, we have repair: if it
C3:  And it’s not the first time. It’s really not
theatre is there’s no space to dance! There are breaks, the product is repaired by the
good enough!
too many seats! Anyway, please call me back manufacturer.
CS:  I do apologize, madam. We’ll be happy to
or email me – S dot Nelson, that’s N-E-L-S-O-N Finally, in the recycling stage, the product is
exchange the product.
at A-O-L dot com. Thank you! recycled at the end of its useful life.

2.0 Pre-intermediate Teacher’s Resource Disc © Macmillan Publishers Limited 2014 Recordings  3
Recordings

the racks. Then, we pack your goods carefully Tina:  Well, the main problem is that we need
1:42–1:47 in a box; an invoice or a delivery note is also more space. The packaging department is
Speaker 1:  Nowadays, 85% of the materials included. After that, a shipping label with your just too small!
used to make a car can be recovered and name and address is printed and stuck on N: Well, there’s empty space in the warehouse
used again. the box. Finally, your order is shipped and an …
Speaker 2:  If you order before 3pm, we can email is sent to confirm the shipment date. I’d T: Yes, the warehouse is too big. The finished
deliver anywhere in the country the next like to finish by pointing out that, very often, products don’t stay there very long anyway.
day. your goods are shipped only a few hours after N: Right. What else? Lily?
Speaker 3:  We use 3D models on computers, your order, so you can receive them in less Lily:  Well, there’s the coffee machine.
so we know exactly what the product will than 48 hours! N: What’s wrong with the coffee machine? I
look like, and how we can manufacture it. Now, if you have any questions, I’ll be happy think the coffee’s quite good!
Speaker 4:  We use a lot of powerful to answer them. Yes? L: Yes, but it’s in a really dangerous place.
machinery, but it’s still a dirty job: dirty, There’s always a lot of traffic between
hard work and dangerous. 3.6 Case study Digidisc Ltd assembly, the warehouse and the store. I’m
Speaker 5:  More and more processes are 1:50 surprised we don’t have more accidents!
controlled by computers. In fact, most N: Well, yes, I suppose you’re right. But do you
of the time, there are only three or four Noah:  So, the first thing you see when you have a better idea?
people on a line that makes hundreds of arrive in front of the building is the loading L: Hm. Can we move the walls?
pieces per day. bay, on the left. This is where all the parts N: The walls? Yes. They’re all moveable. We
Speaker 6:  It’s quicker and cheaper to just are delivered, and where the finished can change everything except the loading
change the PCB, the printed circuit board. products are loaded onto trucks. bay.
It takes too long to look for individual Lily:  Oh, all in the same place? L: All right. Well, I think we need to …
components that aren’t working. N: Yes. But the logistics department is just
behind the loading bay, and it’s divided
3.3 Grammar Prepositions and into two sections, IN on the left, and OUT Unit 4 Job interviews
present simple passive on the right. OK, let’s go inside. Now, as

1:48
we come through the main entrance, the
packaging department is straight in front of
and career
Factory manager:  Hi, everybody, and welcome you and logistics is on your left, just round
the corner. 4.1 About business Getting a job
to the cookie factory! Now, first of all, the
flour, butter, eggs and sugar are mixed in L: Oh, yes, I see. 1:52
large containers and then the chocolate N: When the parts arrive from the loading bay,
Amy:  My name’s Amy. I did a four-year
chips are added. Please don’t touch first they’re checked in logistics and then
Bachelor of Commerce course. When
anything. You can taste some cookies at we put them in the store, which is here
I graduated, I wanted a job with an
the end of the visit! Next, the cookie mix is on the right, between the entrance and
international hotel chain. Unfortunately,
poured into silicon moulds. We use moulds the warehouse. Before they’re assembled,
nobody was hiring, especially a new
so that every cookie is exactly the same some of the parts are painted. The painting
graduate like me with no experience.
size and weight. After that, the cookies department is next to packaging, on the
Eventually, I saw an ad in the newspaper
are baked in the ovens for eleven minutes. left. After painting, the parts go to assembly,
for an entry-level job with a small hotel
As you can see, everything is done by on your right, opposite the warehouse.
in my home town. The money wasn’t
machines. Some of the Digidiscs are tested. The
very good, but I took the job. I worked
Visitor:  Excuse me, but are the machines testing department is over there in the
hard to make a good impression and I
operated by people? opposite corner, next to painting. After
was extremely flexible. After six months,
FM:  No, they aren’t. They’re controlled by that, all the finished products are packaged
I was a supervisor. In less than a year, I
computer. Now, just behind the ovens you and then stored in the warehouse. Any
was promoted to a management position.
can see the cooling area. When they come questions so far?
About a year later, my experience and
out of the ovens, the cookies are very hot. L: No, I don’t think so.
skills got me my dream job with Marriott
They are cooled for fifteen minutes. After N: OK, so there are just two more important
International.
that, they are packed. Finally, the cookies places. The first is order processing, which
are shipped to customers worldwide. Now, is the open-plan office between logistics 1:53
who would like to taste some cookies? on one side and testing and painting on Rob:  My name’s Rob. I found my dream job
the other. That’s where you’re working. on Twitter – seriously! I was working in a
3.4 Speaking Presenting a process And, last but not least, we have the coffee software company and I wanted a more
machine, which is over there in front of creative – and less boring – job with a cool
1:49
the warehouse. Are you ready for a cup of company, so I made a list of everything
Good morning, and thank you for inviting coffee? I wanted to find with my next employer.
me here today. I’m here to tell you how a L: Oh, yes, please! Unfortunately, my ideal company didn’t
distribution centre works. I’d like to start by exist. At the same time, I was learning
1:51
explaining what a distribution centre is. When a new programming language. I started
you order two or three different items from an Noah:  Hello, everybody. Thanks for coming.
talking to other people about it on Twitter.
online store like Amazon or eBay™, it’s the I want to talk about the way the factory is
One day, one of my Twitter friends was
distribution centre that sends your products organized. I know some of you are having
talking about the company he worked for.
just a day or two later, all in one box. So, how problems. Can we start with logistics?
I visited the website and found everything
do we do it? Saeed?
that was on my ideal employer list! I sent
Well, first of all, the distribution centre Saeed:  Well, first of all, the store is too far
them my CV and my Twitter friend gave me
has millions of products in stock, all in one from the loading bay. All the boxes and
a personal recommendation. After three
place. The goods are delivered by truck from pallets go through order processing every
interviews, I got the job!
manufacturers all over the world. When the time we move something!
goods arrive, they are checked by a receiver N: Yes. But the store needs to be close to 1:54
and identified with an electronic tag. If we assembly and packaging. Denise:  My name’s Denise. In my last year
don’t record every item in the database, we S: Well, yes, but a lot of parts don’t go directly before graduating from engineering school,
don’t know what we have in stock and where from the store to assembly. They go to I was desperate to find an internship. I
everything is. Next, the goods are put on racks painting first. had lots of interviews, but no luck. One
or, if they are large products in boxes, like TVs, N: That’s true, I suppose. Is that a problem for day I was flying home from an interview
they are stored on pallets. you in order processing, Katie? when I started a conversation with the man
Are there any questions so far? No? All Katie:  Oh, yes, it’s really difficult to work. sitting next to me. He was an engineer and
right. We’re interrupted all the time. And what’s he suggested some companies to contact.
Moving on to the next stage; when you more, there’s the terrible smell from When I got home, I sent my résumé to
place your order with the store, a picking list painting, and the noise from testing! all of them. A few weeks later, I was an
is sent to the distribution centre. This is a list N: Yes, I can see that. What about packaging? intern at Honeywell! Everything went really
of products to be picked – or collected – from Tina?

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well and, at the end of the internship, my Jessica:  Well, I really do think social media
supervisor asked me to apply for a full- can make the world a better place, and I Unit 5 Marketing
time position. So I did, and I was the first want to be part of that.
person in my class to get a job! I: Some people say that Facebook is already and selling
finished.
4.2 Vocabulary Job interviews J: I’m sorry, I can’t agree with that. Of course, 5.1 About business Sales versus
1:55 the world is always changing, so Facebook
needs to change too. I’d like to help the
marketing
Man:  How do you feel about the future? Are company to develop. 2:01
you optimistic or pessimistic? I: OK. How do you feel about working
Woman:  Oh, I’m always very optimistic. For Interviewer:  Clare, you’re in sales. What is it
abroad?
example, I never carry an umbrella! about sales and marketing? Why is it so
J: No problem. I’m ready to go anywhere in
M: Oh, right! What about your career? Are you hard to live together?
the world.
an ambitious person? Clare:  I think it’s a cultural problem.
I: Anywhere? That sounds very ambitious.
W: Well, not really. But I’m not unambitious. I Marketing generally have degrees. Sales
Some places are very difficult for a young
certainly don’t want to be a President or a usually don’t. They don’t teach sales at
woman.
CEO, for example, but I do want to have a business school, so marketing don’t really
J: I agree with you up to a point, but I’m a
satisfying career with variety and challenge. know what it’s like. They think it’s easy!
very flexible and tolerant person.
M: OK. So are you hard-working? I: Is there a solution?
I: Uh-huh. How do you see your future in, say,
W: Yes, I think so. Of course, I can be lazy C: Yes. Make them work in sales for a year
five years’ time?
sometimes – I think everybody’s the same. before they start in marketing.
J: I hope to gain business experience and
But when there’s something important to I: It’s certainly an interesting idea. What else?
develop my management skills. In five
do, I think I’m quite hard-working. C: In company organization charts, sales
years’ time, I intend to be in my first
M: Right. So you’re also very organized, I usually report to marketing. To me, that’s
management position.
suppose? crazy. Marketing are supposed to support
I: Five years is not very long to become a
W: No, actually, I’m terribly disorganized. You sales, not the other way round.
manager.
have no idea! But I’m working on my time I: So you think marketing should report to
J: Well, perhaps you’re right, but, as I said, I’m
management skills! sales?
ambitious, but I’m also very loyal and very
C: Yes. You could save money that way, too.
1:56 hard-working.
Marketing waste a lot of money on things
Speaker 1:  I’m responsible for taking orders, 1:63 that are of no help to sales.
presenting new products and taking care of I: What sort of things?
customers. I do a lot of travelling. Part 2 C: Advertising, brochures, trade shows …
I: Jessica, what are your strengths and I: I see. Is there anything else?
1:57 weaknesses? C: The other big cultural difference is pay. In
Speaker 2:  I’m in charge of the company’s J: That’s always a difficult question! I’m quite sales, we’re paid commission. If our results
image: I organize events and I deal with good at managing my work. My friends are good, we get paid more. If our results
journalists. So the job requires excellent say I’m never stressed. I think that’s just are not good, we get less. But marketing
spoken and written communication skills. because I’m a very organized person. I are paid fixed salaries, so they don’t feel
don’t enjoy doing things at the last minute! concerned. If sales are good, they take the
1:58 I: And do you have any weaknesses you’d like credit. If sales are not good, it’s our fault,
Speaker 3:  I manage a team of business to work on? not theirs.
analysts. We provide key data on J: Well, I’m usually calm and easygoing, but I I: So you think you’ll get better support if
revenues, profitability and cash flow to the know I’m sometimes impatient when things marketing’s pay depends on sales results?
management team. aren’t going well. But I’m working on it! C: Exactly.
I: And how good are your communication I: Well, thank you, Clare. That’s an, er,
1:59 skills? interesting point of view.
Speaker 4:  I assist the General Director. I J: I really enjoy working with people, and
handle letters, email and phone calls and people say I’m very good on the telephone. 5.2 Vocabulary Marketing, sales and
I run the Director’s office on a day-to-day Um, I don’t enjoy presentations, because advertising
basis. I’m not very good at public speaking. But I
took a presentations course last month, and 2:02
1:60
I’m improving! Hi, I’m Gareth. I’m a salesman. I sell
Speaker 5:  I look after the development I: Good. So, Jessica, do you have any
needs of all departments. I deal with professional software, and I love my job!
questions you would like to ask? The selling process starts with an enquiry
external course providers and I also coach
individuals when necessary. 4.5 Writing CVs from a potential customer, in other words,
a ‘prospect’. Sometimes we get a name and
4.3 Grammar Past tenses 1:64 address from marketing. I send out some
Consultant:  What do you include in your CV? information and a few days later I call the
1:61 prospect and arrange a sales visit. I usually
Well, for almost everything, my answer is
1 looked – I looked around a job fair. ‘It depends’. It depends on the country, on give a product demonstration first. We’ve got
2 dreamed – I dreamed of working for an the culture, on the company, on the job … a great product with a really good USP. It has
airline. There are so many variables. It’s important features and benefits that no similar product
3 talked – I talked to someone called Sally. to think about those variables and write has. My customers are usually friendly, and
4 asked – Sally asked for my CV. your CV accordingly. So, for example, if you they always love to get their hands on the
5 emailed – I emailed Michael. want to work in a country where religion software! Then I analyze the company’s needs,
6 posted – I posted a comment on his blog. is important, then, of course, mention your the number of users, and so on. I answer
7 replied – I was delighted when Michael religion. But in most countries, religion is questions and deal with any objections they
replied. a personal matter, so it’s not relevant or have. When I get back to the office, I write
8 wanted – I really wanted to impress appropriate in a CV. If an attractive photo a proposal and send a quotation. We don’t
Michael. gives you an advantage, include it. If you’re usually need to offer discounts because our
9 seemed – He seemed satisfied. applying for a job as a pet shop manager, product is good value for money. Most of
10 offered – They offered me the job. include your pets in your CV. I think the my customers place an order immediately.
main thing is to ask yourself, does this That means my job is done, and I get my
4.4 Speaking Interviews information make my CV more attractive commission!
1:62 to the employer? If the answer is ‘yes’, then
include it. If the answer is ‘no’, then don’t.
Part 1
Interviewer:  This is just a short, first contact
so that we can get to know you a little
better. OK, so tell me, Jessica, why did you
apply for this job?

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5.3 Grammar Comparatives and 5.6 Case study Dallivan Cars HTC now makes one in every six smartphones
that are sold in the United States. Wang’s
superlatives 2:05 photo is rarely in the newspapers. She prefers
2:03 Duncan:  Hi, Aileen. a simple life at home with her family or playing
1 With a record 429 kilometres per hour, the Aileen:  Oh, hi. How was the meeting? basketball with business partners.
Bugatti Veyron Super Sport is the fastest D: Well, there’s good news and bad news. 2:08
production car on the market. It costs ... Which do you want first?
$2.4 million. A: Oh, give me the bad news first. Good news Sir Richard Branson left school at 16 to start a
2 Russian Railways’ Moscow to Vladivostok is too big a surprise around here! newspaper for students. He started advertising
is the longest regular service in the world, D: Hm. You saw the sales figures, I suppose? records at discount prices in the newspaper,
covering 9,259 kilometres. A: Yes. They’re down again. That’s no surprise. and his record sales quickly became more
3 23% of UK car buyers take home silver D: No. And inventory is up. profitable than the newspaper. Virgin Records
cars. The least popular colour is pink, with A: Again. started in a small office above an old shoe
0%. D: Yes. We really need to sell the Compact shop. Branson launched a record label in
4 Passengers on the M50 from 1st Avenue more quickly now. 1972, Virgin Atlantic Airways in 1984 and
to 12th Avenue in Manhattan say it’s the A: It’s not easy, Duncan. It’s just so boring! Virgin Mobile in 1999. He is now the fourth
slowest bus in the world. It’s quicker to It’s an average car that gives the average richest citizen of the United Kingdom and
walk. customer, well, average value for money! owns a Caribbean island in the British Virgin
5 Qatar Airways’ economy seats are Did you see the customer satisfaction Islands.
considered to be the most comfortable in survey? Boring, I’m afraid.
the world, with more generous legroom D: I know it’s not your fault. The old 6.2 Vocabulary Business organization
than other airlines. marketing manager didn’t do a very good and people
6 According to USA Today, this cruise is job.
2:09–2:12
probably the least luxurious in the world. A: I don’t know what he was thinking! Just
Some of the bathrooms had no water and make an average car, and then try to sell Speaker 1:  The big advantage for me is that
some of the passengers slept on mattresses it to everyone?! That’s not the way to everybody already knows our name and
on the floor. do it. You have to think about who your our product. It’s less risky than starting
customers are and what they want. Are a completely new business. Of course,
5.4 Speaking Persuading they students, or singles, or families, or the disadvantage is that I have to pay a
retired people? Do they want a city car, percentage of all revenues in order to use
2:04 the name.
a sports car, a luxury model, a four-wheel
David:  You wanted to talk about childcare? drive? Speaker 2:  My great-grandfather founded the
Rosie:  Yes. A lot of staff have childcare D: I know, I know. Just do the best you can, all company nearly a hundred years ago. The
problems, which means that the company right? advantage of being a well-known name on
loses hundreds of hours of work every year. A: OK. I will do. You said there was some the stock exchange is that it’s easier to get
We really need a day care centre, here on good news? finance for new projects. Unfortunately, the
site. D: Yes. The board agreed to develop a new car. family lost control of the business twenty
D: Well, maybe you’re right, Rosie, but It’s your big chance to give us a really good years ago. We only own about 12% now.
there are two main problems. It’s a big product, a fantastic marketing strategy Speaker 3:  I didn’t start the organization to
investment and it needs specialist staff that and some new ideas for the advertising get rich; I wanted to help people. That’s
we don’t have. campaign. the big advantage: all the profit we make
R: I see your point, David. But can we take A: That’s brilliant news! is used for the good of the public. On the
those two issues one by one? D: Yes, they want you to present your team’s other hand, although I’m the founder, I’m
D: OK … ideas as soon as possible. As I said, it’s your not really in control. The business doesn’t
R: Good. I agree that a day care centre is a big chance. But it’s also our last chance. If belong to me, and I can lose my job if I
big investment. However, in reality, it can the new model isn’t a success, it’s the end disagree with the board.
save you money. Keep in mind that most of of the road for Dallivan Cars! Speaker 4:  If we lose money, my partner and
the cost is paid by the employees. The cost I are personally responsible for all debts.
is taken off their salaries. As a result, the That’s the big risk in our business. But then,
company pays less tax. Unit 6 Entrepreneurship of course, we do share all the profits.
D: OK, but what about the problem of
specialist staff? 6.1 About business Entrepreneurs 6.3 Grammar Modal verbs
R: Well, it’s certainly true that we need 2:13–2:17
specialist staff. But we plan to work with a 2:06
service company like Happiday Ltd. They Petra: It’s a bad idea to sign a franchise
Hello and welcome to The Back Office. Today, agreement alone. It’s better to ask a lawyer
provide the staff. What’s more, they provide
we look at the careers of three inspirational to explain the details.
all the toys, equipment, and so on. That
entrepreneurs. Malcolm:  A strategy plan isn’t really necessary.
allows us to focus on our business and
Happiday to take care of the children. The franchiser tells you exactly what to do.
Michael Dell’s first job – at the age of 12 –
D: Hm. I’ll need some figures. It’s never easy Birgit:  In this slide, you can see some typical
was washing dishes in a Chinese restaurant.
to persuade the board to try new ideas. franchises and their fees. Most franchises
When he went to the University of Texas to
R: I know what you mean. On the other hand, ask for 20 to 50 thousand dollars. There’s
study medicine, he started making and selling
there are several women on the board. I’m no choice – every franchisee pays to get in.
personalized PCs. At the end of his first year,
sure they’ll see the advantages. A day care Bernd:  It’s not possible to choose the cheapest
he had revenues of $80,000 per month. He
centre will help us to hire and keep the suppliers. The contract forces you to buy
left university at 19 and borrowed money from
best young women. And don’t forget that from the official suppliers. You don’t have
his family to expand Dell Computer. He was
it’s really good for morale because parents a choice.
named Entrepreneur of the Year at the age of
can see their kids during the lunch break. Miguel:  Now, I want to say a few words about
24. He is now worth over 15 billion dollars.
Does that make sense? royalty payments. You can choose to pay
D: Yes, I suppose so. 2:07 once a quarter, but it’s best to pay regularly
R: The figures are all here, in this report. Is every month. The payments are usually
Cher Wang was born in Taipei, the daughter between five and ten per cent of sales. And
there anything else you want to ask about? of the second richest man in Taiwan. She
D: No, I don’t think so. remember they’re obligatory, not optional!
graduated from high school in California and
R: All right. The next step is for Happiday to went to Berkeley to study music, but soon 6.4 Speaking Meetings
present their proposal to management. I’m changed to economics. She got a Master’s
going to call them now to fix a date. Is that degree and went to work in her sister’s 2:18
all right with you? company, First International Computer. When Emily:  … Good, so we all agree that the
D: OK, yes, that’s fine, Rosie. Thanks … she founded HTC in 1997, the company made business district is the best place for Bread
computers. A few years later, Wang persuaded ‘n’ butter.
her partners to change to making cell phones. Tim and Sheryl:  Oh, yes.

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E: Next, we need some new ideas for What about the order of the items?
sandwiches that are different and exciting. C: Let’s talk about the big issues first: the offer, Unit 7 Business costs
Tim? then Mr Jarvis. Then we’ll have Simon’s
T: OK. I suggest brainstorming some update on inventory, and your item on the 7.1 About business Cutting costs
interesting combinations. How about ham website last.
and banana, or apple and cheese … H: OK. 2:25–2:26
S: I’m sorry to interrupt, Tim, but I really C: Thanks, Helen. 1
don’t think that’s the best way. Maria:  My company had to reduce its prices
2:20–2:23
T: Are you saying you don’t like unusual because of competition from Asia. The
combinations? 1 first thing they cut was the travel budget.
S: No, I love your ideas. Apple and cheese is Chris:  OK, everyone. We need a decision here. Instead of travelling to meetings, we do
delicious! What I mean is, we don’t have to Do we all agree to offer €310,000 and 40% everything by conference call now. It isn’t
define the recipes now, but we must decide cash? always easy, but it’s a lot cheaper. They also
on a strategy. Helen, Simon and Val:  Yes, that’s OK. Yes, stopped our annual bonus, so we had to
E: Sheryl, may I interrupt? I see what you agreed. make cuts in the family budget. We wanted
mean, but let’s brainstorm everything for C: All right. I’ll call them this afternoon with to go to the USA for our holidays, but we
the moment, and see what ideas we have. the new offer. decided it was too expensive. Fortunately,
S: OK, if you want. But, as I was saying, 2 nobody lost their jobs. So I think I’m quite
we need a strategy. What about having a Simon:  I don’t think we can work with Mr lucky, actually.
different menu of sandwiches each day, so Jarvis in the office. It will be really difficult 2
customers always have new choices? to change things. Steven:  My company was taken over by an
E: I agree with you up to a point, but it makes Helen:  I like Val’s idea. Let’s offer him a role American group. They wanted to cut costs
things complicated. as a consultant. But he can’t have his old to improve their margins. Several people
T: Why not change the menu every week job in the office. lost their jobs. I was one of them. I was
then? Chris:  I think that’s a good compromise. Val, unemployed for six months, which was
E: Do you mean, some weeks you can’t get can you talk to Mr Jarvis and ask him what hard. I had to sell my car and I spent most
apple and cheese? Some customers like to he thinks of the idea? of my savings. But, in the end, I found a
eat the same thing every week. Val:  Yes, I will. new job with a start-up company. It’s more
S: Hm. Perhaps you’re right. But we need C: Great. Let us know as soon as possible how interesting than my old job and the money’s
something different. Why don’t we have he reacts. better. So, I suppose I was lucky really!
different types of bread each week? V: OK.
T: Yes, I like it. And lots of unusual fillings: 3 7.2 Vocabulary Profit, loss and
fruit, salad, vegetables … Simon:  So basically, that’s the inventory payment
E: How about inviting customers to choose situation.
Chris:  OK, thanks, Simon, I think we’re all 2:27
their own combinations?
S: Yes, mix and match! You choose your happy with that. No action required. Now, 1 If you look on the back of your invoice, Mr
bread, your fillings, your dressing … that’s what’s next? Helen, your website problem, Jones, everything is explained in black and
excellent! I think. white.
T: Wait a minute, do you mean we have to 4 2 No, I’m sorry. We can’t give credit for
make every sandwich to order? It will take Helen:  … So, what I’m saying is we can’t use export orders. We need payment before we
too long! APL dot com or APL dot co dot UK. ship the goods.
E: It’s a good point. But I suggest having Simon:  What about dot biz or dot org? 3 Yes, that’s OK, madam. You can give the
two different sections – one for standard H: Well, I think dot org is for non-profit delivery man cash or a cheque.
sandwiches, and another for mix and organizations, isn’t it? 4 Yes, regular customers can pay one month
match. Chris:  How about dot EU or dot net? after we send the invoice …
S: Yes, and different prices too! H: Well, I’m not sure, actually … 5 … but you can deduct 2% from the total if
T: OK, that makes sense. C: OK, can you check and get back to us next you pay in less than ten days.
time? 6 Because it’s a special order, we’ll need 20%
6.5 Writing Agendas and minutes H: All right. That’s for the 25th then, next now, Mrs Black.
week. 7 Thank you, Mrs Black. You can pay the rest
2:19
when you come to pick it up.
Chris:  Helen, could you write the agenda for 6.6 Case study Solar Mobile 8 Annabel, do you remember I lent you £10
our next meeting? last month?
2:24
Helen:  Sure. That’s on the 18th, right? At the
usual time? Tara:  Hi, Henry. I just read a really interesting 7.3 Grammar Future forms and first
C: Yes. article about mobile phones. conditional
H: OK. Will everyone be there? Henry:  Oh, right. What was that about, then?
C: I hope so. We have two important decisions T: Well, apparently, there are 500 million 2:28
to make. First, the new offer. APL say they people in the world who have a phone, but Buyer:  How long will it take?
want €350,000 and 50% cash. So we have no electricity. Seller:  Well, we’ll send you a quotation when
to decide how to react. H: Really? we receive your specifications.
H: OK. What else? T: Yes. Sometimes they have to travel miles B: Can’t you quote me a price now?
C: The other item for decision is about Mr and then pay someone to charge their S: Well, we won’t know the exact cost until
Jarvis, the Managing Director. He tells me phone. you give us all the details.
he wants to stay in his job for another year. H: Wow! B: OK.
H: Jarvis. Is that J-A-R-V-I-S? T: In many parts of the world, they don’t S: And then as soon as you confirm your
C: Yes. have a regular or stable power supply. For order, we’ll start work. We usually need
H: OK. That’s a difficult problem. example, in most of Africa, only 25% of the about two weeks.
C: Yes. We probably need half an hour for that population have electricity, and that’s in B: I see. And I’ll pay you after I receive the
point, and 45 minutes to discuss the offer. towns. In rural parts of Africa, only 10% of machine. Is that right?
H: Do you want to present those two points? people have a regular and stable electricity S: No. You’ll receive an invoice 48 hours after
C: Yes, I think that’s a good idea. And there’s supply! you confirm the order. You’ll need to pay it
also Simon’s update on inventory. That’s H: Only 10%? Really? before we ship the machine.
just for information, so we only need ten T: Well, don’t you see what that means? B: Oh. So, it’ll take about three weeks, then?
minutes for that. And that’s all, I think. H: No, I don’t. What? S: Yes. You’ll receive the machine two or three
H: Can I also have 15 minutes to talk about a T: It means there’s an enormous market for days after we ship it.
problem with the website? solar battery chargers like yours, especially
C: Of course. That will still leave about twenty if you can ship them really cheaply to
minutes for any other business. Is the sunny countries!
website something we need a decision on? H: Oh, yes. I see what you mean!
H: Not immediately – it’s just for discussion.

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7.4 Speaking Negotiating about the language problem: we were 8.3 Grammar Present perfect
especially worried about the cost of
2:29 translating all our contracts and manuals 2:37
Kayla:  The programme is looking good, but into Portuguese. The good news is, the Have you ever needed help with a difficult
Brandon and I feel it’s expensive. Could Brazilians already have a solution. The project?
you bring the price down a little? law allows you to use English for all
Travel agent:  I’m sorry, but it’s just not Have you ever wanted to develop your people
the paperwork if the franchisees agree.
possible … unless we cut some of the skills?
So that solved the problem. The bad
activities. news is that recruiting instructors took Business Coach is here to help in exactly those
Brandon:  No, the activities are perfect. We a lot more time than we planned, so situations. We provide personal coaching and
can’t cut anything. we opened behind schedule and over support for business people. Since 2004, we’ve
K: What about the train tickets? We’re budget. helped thousands of people to become great
bringing you a lot of business. Can you give Speaker 3:  A Russian friend of mine managers and supervisors, and we’ve coached
us a discount? opened an American coffee shop hundreds of people who were starting their
TA:  Well, I’d like to help you … OK. If you can franchise in Kazan. Well, the first own business.
guarantee thirty participants, we can give problem was, the customers were We’ve done business in the US and the
you five per cent on the train tickets. happy with coffee and doughnuts in the UK for nearly ten years, and we’ve already
B: Only five per cent? I’m afraid we can’t morning, but in the evening they wanted opened franchises in five countries in Europe.
accept that. We’re students, remember. It’s a traditional meat patties and vodka. So We’ve just opened three new offices in South
lot of money for a weekend. Can we agree my friend gave them what they wanted, America, too. Now you can open your own
on 10%? and the business did very well. However, Business Coach franchise. We’re looking for
K: Yes, if you give us a 10% discount, we’ll the real problem was with the American new franchisees to develop our business in
guarantee … thirty-five participants. franchiser. They said my friend had to Asia. If you enjoy helping people to become
TA:  I’m afraid we can’t give you 10% unless follow the manual: no more meat patties better managers, and if you would like to start
you can find fifty participants. and no more vodka. My friend refused. a profitable and satisfying business, contact
B: I don’t think we’ll get that many. What And do you know what the franchiser Business Coach today.
about 8% for forty participants? did? They stopped the contract and
TA:  That’s acceptable, as long as everything is closed the coffee shop! 8.4 Speaking Giving updates and
paid two weeks before the trip. handling questions
K: OK, it’s a deal. 8.2 Vocabulary Franchising and
B: Just a minute, Kayla. We agree, providing project management 2:38
you organize a free drink when we arrive at Charlie:  It’s now Week 9. As you can see on
the hotel. 2:34–2:36
the chart, we are behind schedule because
TA:  All right. We can live with that. 1 Our objective is to raise enough capital the paperwork was delayed for two weeks.
to start a battery shop franchise. So far, As a result, we couldn’t buy the kitchen
7.6 Case study Doug’s Mugs we’ve raised about half of the $200,000 we equipment on schedule. However, we have
need. We’re a little behind schedule, but just installed the kitchens and we have
2:30
we’re on budget. The next step is to get a already started decorating the restaurants.
Doug:  Last year, sales were very good, but this bank loan for another $100,000. However, We expect to finish by the end of this week.
year we didn’t do so well. Megan was ill. I there is a problem. There’s a delay at the We bought the furniture ahead of schedule
was, um, very busy, and we lost one of our bank because we need our parents to sign in Week 5 because there was a special offer.
biggest customers. We made a net loss, but guarantees. Some of them live abroad, so Unfortunately, we haven’t started hiring
that was only because of depreciation on it’s a little complicated. To save time, we’ve staff yet, so we are four weeks behind
the machines. We didn’t have to borrow any scanned the documents and sent them schedule. Consequently, we have decided to
money. But we’re confident about next year. by email. I think it’s a good solution. We use an agency to save time. They are going
Our administrative costs are under control, have to pay the franchise fee by the end of to start hiring next week, and we intend
and they won’t change. But we’re going to next month, but we’re optimistic. We think to begin training immediately. We are
put our price up by 50 cents. Production we can get the money in time to meet the confident that we can still be ready on time.
cost per mug will be the same as this year, deadline. The two restaurants will open on schedule
so we’ll increase our margins. Perhaps we’ll 2 We’re trying to recruit new franchisees for in Week 14.
lose one or two customers, but our price our ice-cream shops in India. Currently,
will still be very reasonable. And, after all, we’re on schedule, but our big problem 2:39
our customers come to us for our designs, is staying within the budget. The thing Charlie:  So, are there any questions?
not our prices. We think we’ll sell 50% is, India is such a big country … we’re Questioner 1:  Why didn’t you finish the
more than this year. spending too much on plane tickets. So kitchens sooner?
now, to save money, we’re going to organize C: Sorry, I didn’t catch that.
Unit 8 Global trade all our interviews in one place. The next
step is to start training franchisees and
Q1:  Why did you finish the kitchens in Week
8?
their staff. We’re confident we can meet the C: Ah, that’s a very good question. We wanted
8.1 About business International deadline and open the ice-cream shops on to finish in Week 5, but as I mentioned
franchising time. Because we’ve exceeded the budget, earlier, in Week 5, we bought the furniture.
we really need those franchise fees as soon We didn’t have time to finish the kitchens
2:31–2:33
as possible! until last week because we were decorating.
Speaker 1:  I visited India recently, and some 3 Our objective is to find cheaper products Does that answer your question?
Indian friends took me out for lunch. and equipment for our cleaning services. Q1:  Yes, I see.
There was a lot of vegetarian food, and Our first task was to source a new supplier. Questioner 2:  What are you doing this week?
no beef or pork, of course. In India, it’s a At the moment, things aren’t looking C: We are currently painting the walls. It’s a
very sensitive issue and a real problem for good. We’ve already missed the deadline big job, but we hope to start hiring staff
restaurants: vegetarians want to be sure and we’ve also exceeded our budget. And next week.
their food is never in contact with meat. we still haven’t found a new supplier. The Q1:  You didn’t mention stock.
So, in the kitchen, they had a very clever big problem is stock. We can get better C: Right. I’m glad you asked me that. We
solution: the cooks had different-coloured prices if we order large quantities, but we originally planned to buy stock in Week
uniforms – green for vegetarian and red have nowhere to put a lot of stock. The 6, but because we are still painting the
for those who cooked meat. I had some solution is … well, we don’t know what the restaurant, we have to wait another week.
very spicy chicken. It was delicious! It was solution is. We’re working on it, but we’re Questioner 2:  What about advertising? You
a very popular restaurant – I’m sure you not optimistic. We think we’ll probably be haven’t planned an advertising campaign!
know it. It’s called McDonald’s®! several weeks behind schedule, and maybe C: Actually, we’ve planned a very exciting
Speaker 2:  Our management training 20% over budget. campaign. But can I come to that in a
franchise recently opened ten new moment? I’d like to finish talking about
outlets in Brazil. We were concerned set-up first.

2.0 Pre-intermediate Teacher’s Resource Disc © Macmillan Publishers Limited 2014 Recordings  8
Recordings

Q1:  And what about money?


C: I’m sorry, I don’t quite follow you.
Q1:  My question is about money! Are you
over budget?
C: Well, I’m afraid I can’t go into detail right
now, but actually we are just under budget
at the moment ...

8.6 Case study An international


opportunity
2:40–2:42
Speaker 1:  Fair do’s hairdos? Well, they’re
nice people, and the two weeks’ training
in South Africa was great. However, it’s a
really competitive market, and I don’t think
it was a very good choice. Maybe it works
in South Africa, but here in Europe, people
want something more sophisticated. My
partner and I opened a salon in Warsaw
last year; we also planned to have salons in
other cities, like Krakow and Poznan, but
I’m not sure about that now. We’re trying
different ideas – fortunately, the franchiser
is flexible – and we’re starting to make
a profit, but it’s not enough. So, for the
moment, it’s hard work and it’s not very
well paid.
Speaker 2:  I opened a Mountie Sandwich
Shop six months ago in Belgrade. It’s a
good business, but it’s extremely hard work
with early mornings and late nights – and
I haven’t taken a day off since I started!
Profitability is good; I’ll probably be in
a position to open a second shop soon.
But I’m sure I could make more profit by
selling other products. The problem is,
the Mountie’s rules are very strict. I’m not
allowed to do anything that isn’t in their
manual. So I’m feeling very tired, and a
little frustrated.
Speaker 3:  I’ll be honest: I thought Tween ‘n’
Dream was a crazy choice! But my wife
wanted to do it, so I said OK, let’s try it.
The franchiser in Los Angeles said, ‘If you
follow the manual, you’ll make money.’
So we did and it’s been fantastic! First of
all, Tween ‘n’ Dream only opens in the
afternoons, so we have a good quality of
life. And secondly, there really is a market
for this product! We opened our first store
in the centre of Rio, and now we have two
more. I thought it was a big investment,
but we’re making a lot of money! And you
know, all those little girls? They look so
happy! I think it’s great!

2.0 Pre-intermediate Teacher’s Resource Disc © Macmillan Publishers Limited 2014 Recordings  9

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