Task 3 Presentation

Facebook strategies of
Louis Vuitton
XU WANGLI
11th July 2018
 Company Background

Louis vuitton was established in 1854. As the most famous

luxury brand in the world, it has always taken the "philosophy of
travel" as the foundation of design. This brand is famous for its
high-end, luxury leather goods, which also includes bags, ready-
to-wear clothing , shoes, watches, jewelry and sunglasses. Each
product of LV has noble French DNA. They are not only products,
but also dreams.
Facebook
page of
LV
• There were 22.97 million likes and 22.66 million followers on its Facebook.
• The average sharing number of each post is 750 times.
• Its followers keep growing.
`

Louis Vuttion
• Review

Prefall Collection

2018 FIFA World Cup

Russia™ Collection
 Video
• 267 videos
Photos

Léa Seydoux

Fan BingBing
 Content
• They posted the company profile,contact information, career
information, new products overview, live events, store locations
and so on.
• Its main contents are pictures and videos of new products and live
broadcast of events.
 Strengths of this page
·There are numerous clear and colorful photographs.
·Hundreds of eye catching videos are available.

Louis Vuttion
·The content on this page caters to different customers' preferences.
For
rich
young
man

For
rich
middle-
aged
woman
·Young design 2018 FIFA World Cup Prefall Collection Old fashioned·
·Avant-garde Russia™ Collection Classical·
·Sporty Luxury·

Example
·These contents can be adjusted according to the changing trend of times and seasons.

2018 Fall ＆ Winter 2019 Spring ＆ Summer

Louis Vuttion
 ·Their update frequency is about every 1-7 days. That's relatively fast.

1day 7days
June21th to June22th June7th to June14th
2018 2018

Example
·The homepage is concise and easy to find. There is an official website link on LV's
Facebook page. Customers can click the link and go shopping online.
1. Company's Website

1.

Shopping

Louis Vuttion
·If you have any questions or suggestions, you can contact your client advisor at any time
in any way..

voice call
video call

Client Advisor Type

·There are some buttons on the facebook page for other social media, such as Twitter,
YouTube, Instagram and WeChat.

Various
social
platforms
·LV's accurate location map allows customers to go to the nearest store for shopping at
the right time.

Special
Stores
ity
·It has thoughtful online client service, covering both PC and handphone client sides.

Louis
Vuitton
Pass

Louis
Vuitton
City
Guide
·The recruitment column has brought more high-quality human resources to LV.
 weaknesses of this page
·There are no e-books. Videos and photos cannot be downloaded directly.
·No QR code was used for promotion.
·Some posts are posted at the wrong time.
2:30 AM---Sleep time

Example of
appropriate
time

Where is the download button?

The chart below illustrates LV's performance in different
types of social media, its social status in different countries,
and the public's sentiment.
□LV should continue the good work by providing more
attractive photos, videos and content.
□LV can also use advanced technologies such as QR codes,
AR, VR and AI to promote its products.
□LV should avoid posting at an inappropriate time.
□LV can promote its facebook offline.
□LV could strengthen the re-marketing on Facebook.
□LV can post some interesting GIF pictures on Facebook.
流
光
熠灿
世若
星
辰

DIMENSIONS R
International College