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    SilverLining Co. aims to develop a mobile app and web platform that organizes people into interest groups and enables them to plan and execute events. This will help address problems of social exclusion, loneliness, boredom, and lack of access to relevant information experienced by people aged 50-75. The platform will give users access to workshops, talks, events, and activities organized by companies and NGOs related to their interests. It will also provide companies and NGOs a single point of access to promote products/services and find volunteers among this target demographic. Key metrics to measure include customer acquisition costs, distribution costs, hosting costs, and lifetime value against revenue and gross margins.

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    SilverLining Co. aims to develop a mobile app and web platform that organizes people into interest groups and enables them to plan and execute events. This will help address problems of social exclusion, loneliness, boredom, and lack of access to relevant information experienced by people aged 50-75. The platform will give users access to workshops, talks, events, and activities organized by companies and NGOs related to their interests. It will also provide companies and NGOs a single point of access to promote products/services and find volunteers among this target demographic. Key metrics to measure include customer acquisition costs, distribution costs, hosting costs, and lifetime value against revenue and gross margins.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    27 views1 page

    Lean Canvas Powerpoint Template

    Uploaded by

    kartik
    SilverLining Co. aims to develop a mobile app and web platform that organizes people into interest groups and enables them to plan and execute events. This will help address problems of social exclusion, loneliness, boredom, and lack of access to relevant information experienced by people aged 50-75. The platform will give users access to workshops, talks, events, and activities organized by companies and NGOs related to their interests. It will also provide companies and NGOs a single point of access to promote products/services and find volunteers among this target demographic. Key metrics to measure include customer acquisition costs, distribution costs, hosting costs, and lifetime value against revenue and gross margins.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Lean Canvas SilverLining Co.

    What is the problem? What’s the solution? Unique Value Unfair Advantage Who is our Target?
    -Develop an easy-to-use mobile
    app/web platform that organizes Proposition Can’t be easily copied
    Users: User:
    people into interest groups and Single, clear, or bought
    • Social Exclusion and • People in the 50-75 age
    enables them to plan and execute compelling group in retirement or
    loneliness
    events. message that planning for it.
    • Boredom
    -Through our platform, give our
    • Financial insecurity states why you are
    users the access to Customers:
    • Health concerns different and worth
    workshops/talks/events/activities • Companies with
    • No access to coherent
    pertaining to their interests paying attention current/potential
    stream of relevant
    organized by companies/NGOs. business growth
    information
    -Give companies/NGOs access to opportunity in this group
    • Limited means to
    potential buyers of their products • NGOs in need of human
    engage with others
    or volunteers. Channels resource
    having similar problems
    Path to customers
    Customers: Early Adopters:
    • -No single-point access • People who have just
    to the silver-hair market touched retirement and
    segment to promote their Key Metrics who are within 2 years
    products/services Key activities you measure into retirement
    • -NGOs facing shortage
    of man-power due to
    high-demand attitude of
    low/middle aged people

    Cost Structure Revenue Streams

    Customer Acquisition costs Revenue Model


    Distribution costs Life Time Value
    Hosting Revenue
    People, etc. Gross Margin

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