Group identity: In

group and Out group

• Group A7 - Individual and Group Dynamics

• Aniket Singh- 1911031

• Jatin Deshwal-1911107
• Mahima Lohia- 1911132
• Manisha Jayaraj-1911136
• Sai Varun Laxman-1911213
• Vivek Bisht-1911298
 Introduction to the protagonist

Ron Wilkins

• Young investment banker

• Innovative and adaptive to changing circumstances
• Appreciated by community for his initiatives
• People’s person
 Sue McMillen Bernard Thomas
Other key
players • Head of external • Head of retail
deposits operations
• Primarily dealt with • Primarily dealt with
distant customers local customers
• The customer base was • Customer base was
primarily white predominantly black
• Shows signs of ingroup • Shows signs of
favoritism ingroup favoritism
Timeline of events

1930 1970s 1999

Cityside Financial Bank was put up for Implemented a 2-
Services is setup sale pronged approach for
growth

Mid 2004 Early 2000 1999

Wilkins began to External deposits Started an aggressive
doubt the current accounted for 52% of minority hiring
sales division structure total deposits program
 Major Contributors to CFS’s success

• Pragmatic approach to changing times

• 2-pronged strategy to:
• Reinvest in the neighborhood
• Attract nationwide wealthy clients
• Aggressive minority rehiring program
• Restructuring the sales division into:
• Retail Operations
• External Deposits
 Red flags

• Customers complained of segregation

• Overlapping service areas of sales divisions
• Lack of coordination between sales divisions
• Distinction of ingroup and outgroup
 Options

Approach 1
• Integration of the functions

Approach 2
• Top down restructuring of the sales divisions
 Approach 1
• The current favouritism could cause
friction in the short term
• Mismatch between client demographic
and staff for retail operations
Repercussions
Approach 2
• Short term friction
• Specialized service would not be
available to the clientele