Strategy for Coffee shop

By
Sethu and Nithya
Avinash Degree College
 Quality Management

• Improve Quality
• In Local Vendors
• Educate local Vendors how to improve quality and show them benefit of quality
• By better price and continuous orders
• In Making of Coffee
• Improve the taste
• Source better Milk
• Source Better Coffee beans (Local/foreign)
• Less import of beans
 Over head expanses
• Analyze and identify expenses which are not adding value
• Plan how to stop or reduce the expenses
• Do Survey or Study about the location of the Coffee center
• Strategically placing joints at locations where customer population is
more
 Service
• Include value added services
• Provide additional benefits such as Free wifi with Coffee
• Rewards & Discounts
• Educate staff on better Customer service

4
 Promotions
• Improve marketing campaign
• Attract customer by involving them in regular Events & Contest
 Expansion
• In smaller cities & town
• Open New joints in villages
• Collaborate with local partners