Successful Customer

Relationship Management
Strategies
1. Adopt the right mindset towards customer
service.

If product improvement is not anymore effective,

business turn to customer service. Investments in
customer service will not strain, but will instead
improve a company’s finances over time.
2. Purchase or develop CRM software.

Through CRM, a company manages a company’s

interaction with current and future customers with
ease. CRM often involves the use of technology.
3. Estimate customer acquisition and retention
costs.

Using CVL, the total cost for acquiring or retaining

a customer can be calculated and determined.
4. Develop and implement a customer service
training program.

A Customer Service Skills program can help the

employee establish a customer-driven behavior.
5. Empower salesperson to make decisions.

The salespeople is the one responsible for sealing a

deal with a customer. A salesperson should be
empowered or make instantaneous decision while
with a customer or potential customer.
6. Establish communication lines between your
customer and customer contact staff.

Communication is essential for the CRM

strategies. Personalize and humanize the business
and its atmosphere. It is important to require the
salesperson to introduce themselves to a customer.
7. Shop your competition.

Keep track of what competitors are doing in the

area o customer service. Adopt their good practices.
8. Keep innovating customer service.

Keep customer service in check by occasionally

doing cost-benefit analysis of estimating the
strengths and weaknesses of alternative to satisfy
transactions for a business.
9. Promote genuine customer service with
passion.

Customer can easily discern if customer service is

insincere. Customer contact must internalize that
the customer is the actual source of their
livelihood.