Presented to:

Dr. Hufrish Majra

Presenters:
Jay Jariwala-25
Sahil Manek-31
Simran Manek-32
Chirag Rajpal-45
Isha Savla-49
Yash Soni-55
 Introduction
Retail network from Maruti Suzuki

New dealership format for its premium cars

Launched in 2015

Caters to the needs of high-end consumers

Offers high level of sophistication

Based on the principles of exclusivity & pampering

Products of Maruti Suzuki
Products by Nexa
 Objective of Getting Nexa
• To give customer a memorable experience
• To get an edge over the competitors
• To sell high end vehicles
• To shed the image of small car maker
 Benefits of Nexa to Maruti Suzuki
• Improving Brand Image
• Attract Modern Customers
• Improved Sales
• Value for Money
PESTLE Analysis
SWOT Analysis
Targeting

• High income group

Demographics • Disposable Income
• Premium Segment

• Based on psychographic Segmentation –Achievers and

Experiencers would be the Target Market
Psychographic • E.g. Baleno is formed to grab attention and thus these
segments are perfect Target market for Baleno

• Nexa as a brand is totally based on new experiences it

Behavioural offers
• Enthusiasts are the segment which is targeted
 Segmentation

Geographic Demographic Psychographic Behavioural

• Country-wise reach • Age • Personality traits • Needs and benefits

• Urban areas • Income • Values • Usage rate
• Semi-urban areas • Generation • Lifestyle • User status
Positioning
 CHALLENGES

Competitors product
Less products to offer
Minimum showrooms
Service department
Up-selling
Future perspective
• New Segment
• Features
• After sale services
• Advertising strategy