Shantha Biotech

• Mohit Budhrani- 05
Presented to • Meet Gandhi- 15
-Prof Bharat Nadkarni • Jay Jariwala- 25
• Manish Mishra- 35
• Chirag Rajpal- 45
• Yash Soni- 55
 Introduction
 More breakthroughs from upset people
 In 1991, 3.4lakh people were dying of hepatitis
B
 Brought down a dose from 750 to 50
 And course cost from 2250 to 150
 Now available at 15
 Obsession Of An Angry Innovator
• To Make The Impossible Happen
• Making Magic Happen
• The Beginning
• International Health Conference
Obsession Of An Angry Innovator
• Need Of Vaccines
• Hepititis B
• The Initial Step

• Encouragement
ENROLLING FOR THE DREAM
IN INDIA
Find people
Osmania who could
University make his
in dream
Hyderabad happen
Dr. Gita
Sharma one
of his first
and perhaps
most
committed
crusaders

Radical innovators create symbiotic relationships that bring

Genesis and Structure of Shantha
Biotech
Recruiting
Scientists and
Bio-technicians

Surface
antigen(to Dr.Guntaka
cover Varaprasad’s Rami Reddy,a
Mother Shantha Brilliant
Hepatitis B microbiologist
virus)

August 1993,
Dr.Gita left for
Dr. Guntaka’s
Lab from
Osmania
 Combating Dilution
 Varaprasad’s Research taking its Toll
 Oman’s Foreign Minister is his New Hope
 Varaprasasd’s assembled scientist of pure
research
 People came across the world to help varaparsad
 Cccmb agreed to give it to Shantha Biotechnics
First Testing was done on animals and first phase
on humans
 Combating Dilution
 First Batch of r-DNA Vacancies was ready in
march 1996
 In December 1996 Phase 2 Clinical Trails to
access how well the drugs work
 On 18th August 1997 Shavanc Indias First r-
DNA was released into market
 Dealing with competition

 Ruthless competitor
 Market research by MNC leaders
 Spreading rumours
 Involving doctors
 What did Shantha Do?
 Drug control authority
 Comparative tests across six centres
 Results were measured under 2 parameters
(Antibody Titre, Protection)
The Marketing Challenge

Impossible to Sell Below

Rs 519
 The Organisation
 K.v Sudhir senior scientist
 Had the read manuals and install machinery
 “Humanhealth care products affordable to the
common man”
 Transgene
 People who think they can walk on water
 Varaprasad, The Battler
•Motive and Intention
•Inspiration

•Support and People

•Current scenario of Shantha Biotechnics
Ask Yourself