CONTEXTS

OF
TEXT
DEVELOPMENT
HYPERTEXT

INTERTEXT
 HYPERTEXT
• first coined by TED NELSON

• refers to NON-SEQUENTIAL or NON-LINEAR TEXT that gives

the reader the flexibility to choose the information that
interest them
Hypertext is text that links to other information. By
clicking on a link in a hypertext document, a user
can quickly jump to different content.
Information is linked to information which may be in
a form of text, graphic symbols, figures, tables,
video clips, and sounds maximizing the reader’s
experience.
Intertext/
Intertextuality
- is another context that
further shapes your
understanding of the text.
- first coined by Julia Kristeva
in 1966
- “the reference to or
application of a literary,
media, or social “text” within
another literary, media, or
social “text” (Lemaster, 2012).
• The term refers to the complex relationship
between texts used as a means of communication.
• In the course of reading and writing, readers and
writers are always influenced by previous
knowledge found in other texts which allow them
to enrich their understanding , influence their
analysis, of the passages/texts or other medium,
and encourage them to identity the relationships
and common themes and topics.
 Movies Music Video/Songs
Snow White and the Huntsman Katy Perry’s Roar and
(2012) is one of the movie Survivor’s Eye of the Tiger
adaptations of Disney’s Snow White
and the Seven Dwarfs
Taylor Swift’s Love Story and
Slumdog Millionaire (2008) William Shakespeare’s Romeo
originated from Vikas Swarup’s book and Juliet
entitled Q and A.

TV Shows

Simpsons and Family Guy

Big Bang Theory and Two and

a Half Men
http://drjbson.com/papers/kate98.htm