Distro Miracle

PRESENTATION

Fascal T N Hafidz N G
164010136 164010143

Rafa A F Irfan I
164010148 164010160
 About us

The fashion business is increasingly prevalent in Indonesia. Various models of clothing with new designs released by the manufacturer every day. Consumers of fashion
products are also increasingly enthusiastic about the new models being released. Distribution or Distribution Outlet is a place to distribute an item in a limited amount. The
limited number of items is what distinguishes the distro from shops that sell factory-made products. Giving a business name is a prayer and hope of the store owner. We will
give this business name:
MIRACLE
Which means "MIRACLE". I give this name with great hope that many miracles will emerge from the establishment of this business, both in terms of luck, happiness,
cooperation, cohesiveness, and so forth.
 Outline

1 Location 2 How To Make 3 SWOT 4 4 P & STP

Analysis
Project Location

Business address established : Jl.Trunojoyo Bandung

How To Make 1. Prototype
Design

2. Material
Selection

3. Cutting

4. Screen
printing

5. Sewing

6. Finishing

7. Packaging
SWOT Analysis STRENGHT
Strategic Location
The products to be sold are more complete and varied following
the latest development
The quality of products from distros to superior screen printing
products is very tidy and does not fade easily
WEAKNESS
Lack of a famous distro name outside of Bandung
Less suppliers only rely on 1 supplier
Marketing at the online shop is less intense

OPPORTUNITIES
Distro clothes are becoming a trend among today's teens
Cooperation with suppliers
Employment for local residents (Bandung)
THREAT
The emergence of a similar business
Price competition with other stores that are cheaper
Prices of materials that suddenly arrive by relying on
production and sales costs
 4 P & STP

1. Price Factor 2. Product Factor 3. Promotion Factors 4. Place Factor

In this distribution The target in this To facilitate the The place of business to be
business, the price of business is men and implementation of sales, established is very strategic
fashion products women with the age promotional efforts because it is located in the
(clothes) offered varies range of 17 years and (marketing middle of the crowd.
from Rp. 75,000 to Rp. above, then the communications) are Precisely located on Jl.
250,000 / pcs then products provided have carried out. Efforts to be Trunojoyo Bandung, which
various fashion unique designs, colors made for an advertising is never empty of visitors
accessories (clothes), that are not tacky, strategy begin with the every day and is surrounded
which have good follow trends, and can making of pamphlets and by distros which are always
quality on each product follow the tastes and banners that are scattered at crowded with visitors, this
provided. desires of consumers. strategic points of potential can be a great opportunity
customers.
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Segmentatio Targeting Positionin

n g
Based on the marketing
area, the attitudes and
abilities of consumers,
which will become the
marketing segment of this
distribution are the people
in Bandung and the visitors
from out of town as well as
female and male tourists
over 17 years who already
have their own income on
a lower, middle, and upper
scale.
The market that we are
trying to identify is young Based on the advantages
people who want to look possessed by this product,
modern and trendy in their such as good quality raw
daily clothes and also
online shop owners who materials, unique designs,
want to work together to diversity of products provided,
sell goods in our and being able to follow the
distribution at prices that tastes of consumers, the
are not much different from product distribution position is a
the market price of distros
to facilitate customers. high quality product and will be
preferred by marketing targets.
THE END