Service Marketing

(Canteen)
1st canteen in Daraga
National High School

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2nd canteen in Daraga
National High School

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What will be the possible
improvement of these canteen?

Possible improvement comes from a great question

1. What do students see outside the canteen?
2. Do the food and drinks look appealing?
3. Is there a menu? Is the menu readable?
4. Is the food healthy?
5. Is there anything would customer want to change?

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Possible
Improvement/s
 Canteen name & logo

￮ A good canteen name & logo will also

stand out, this also help the students
to recognize the canteen.
For Example …

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Tips on how to create a canteen
name & logo:
Try running a student competition to develop the
best and unique canteen name and logo:
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Canteen environment and
Appearance of the food
The food must look
considerable or eye-
catching for the
customers who will buy it.

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Tips:
- Keep the food - Create a
service area such welcoming
as the food environment by -Display the
display area and keeping the area’s name, price, and
equipment/s tidy and inviting. sometimes the
clean and - Show key
ingredients of
presentable. This messages, meals, your healthy
will assure the deals and specials foods and drinks.
students that the on the canteen Would you buy
utensils such as walls. something if you
the plates, spoon don’t know what it
- Make sure the was. Or how much
and for and etc. staff in the
As well as the food would it cost?
canteen have a
is fresh and safe food handling
to use/eat. training and
approachable.

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Menu layout
An attractive and legible menu can
boost sales!
How?
Show key messages, meal deals, and
specials on the canteen walls or
anything that would catch the attention
of the customers.
Writing names of healthy items in ALL
CAPS in the menu.
Put a quotes/saying that will advertise
the daily menu.

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Low-cost
Supplier
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As the original price decrease, the
selling price will also decrease and
the price decrease will atract the
students and it will also help the to
save money for future expenses.

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Increase
staff
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This must be a burden because it
will increase the salary expense of
the school but more staff will
increase the performance of the
canteen by accomodating the
customers in a short amount of
time.
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Thanks!
Prepared By:
Edward Cortes
Ann Joachim Mallare
Skye Guab
Mervin Lunas

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