As the project was a real-time project, the co-launched an Android
application called VAJRA where Daily-Salesman can take quick order on outlets in less time. Specifications and features of the app: •Name of the outlet. •Address of the outlet. •Outlet’s daily sales. •Feature to fill the Monthly display rental. •Feature to upload Pictures of Outlet front, Shelf Stock, under the table stock. •Real-time location, i.e. directly connected through GPS •The app has the feature to collect all the information and provide it to the server in real time. This app also has the function to make the company enable us to get daily updates on how many outlets get enrolled daily. In this way, the monitoring of the project became very easy with this application. Screenshots of the application VAJRA • DS (Daily Salesman): A person responsible for taking accurate order, collecting cash and maintaining desired freshness in the outlets assigned to his beats for particular categories assigned to him in the market on daily basis. • TL (Team Leader/ supervisor): Team Leader of 5 to 6 salesmen responsible for: • Managing Demand-supply of ITC cigarettes and other products. • Promotions • Communicating the offers by the co. to retailers • Placing and positioning new brands • Maintaining visibility of ITC products • Collecting feedbacks and managing the Company - retailer relationships. 2 WHOLESALE DISTRIBUTION POINT OF ITC IN PATNA:
SHANKAR ENTERPRISES, PUNPUN S.W.O.T Strengths More advanced distribution channel of ITC in Patna Low Cost (Competitively Pricing) Good advertising & visibility on outlets of every ITC product Good product quality & packaging Good relationship between daily salesman/supervisors with retailers ITC a trust of 108 years Diversified product & services portfolio Good visibility on every outlets they served. S PROMOTIONAL ACTIVITIES DONE BY ITC HOW WE UTILISE THE RESOURCES & REDUCE THE COST OF ADVERTISEMENT?
(BEFORE)
(AFTER)
(LAUNCH OF ITC SUNFEAST BOUNCE CAKE)
ENROLLMENT OF DHANVARSHA SCHEME REWARDS & INCENTIVES BY ITC TO MOTIVATES THEIR EMPLOYEES Division of work
• DIVISION OF WORK • Division of outlets according to their respective supervisors, Salesmen and trainees. • Deadlines
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