SALES MANAGEMENT

COLORS TV

Presented to:- Prof V.K.Chhabra

BY:-
ABHIJEET SINGH(2)
PRASHANT SINGH(36)
TANAJI SURVASE(56)
 colors tv
 Colors is a Hindi language Indian general
 entertainment channel based inMumbai
 A part of theViacom 18 family.
 It was launched on July 21, 2008.
 Huge popularity just after its launch
 Successful ratings- received a 2nd position

among other Hindi general entertainment

channels within a
little while, such asZeeTV, Sony TV, Star One,
andSahara One
 Balika Vadhu was ranked in the TOP 5 shows
of Indian television's TRPs charts, within 3
months of its launch.
 Colors has launched in America on the Dish

Network in February 2010, where it is called

Aapka Colors
 COMPETITORS
• SONY

•STAR PLUS

•ZEE
CURRENT MARKET STATUS
 Big boss 4-    6.2
 Pavitra Rishta-  4.4
 Pratigya   4.0
 Yeh Rishta kya kehlata Hai  4.0
 Saathiya 4.0
 Sasural Genda phool 3.7
 Tere liye 3.6
 Bidaai 3.4
 Uttaran  3.3
 Jhansi Ki Rani  3.3
MARKET SHARE
 SWOT ANALYSIS
Strengths
 Different storylines of the regular soaps

 Bollywood stars as anchors

 Innovative content

 Product line:fiction,mythology,reality

 A fresh outlook on everything

 New themes and ideas

 Weakness
 Strong competitors

 Trying to capture an already captivated part

of audience
 Opportunities
 Lot of untapped market

 A new generation with new taste in TV

 Brand loyalty in Indians

 Threats
 Failure

 Immediate Acceptance

 Copy cats
 MARKETING MIX
 Product-Innovative Daily soaps touching
emotional buds of women viewers
 Price-Prices offered to advertisers were very

attractive as the channel got more than 100

advertisers within 2 months of its launch
 Place-Viacom18 has given away Rs 100 crore

as carriage fee for a year to get the best band

for its channel.
 Promotion-Innovative promotion
 SALES TARGETS

 Fiction serials-middle aged women

 Mythology-older people

 Reality-all viewers
 Product line
FICTION
• Baalika Vadhu

• Uttaran

• Na aana iss desh laado

 REALITY SHOWS
‣ Khatron ke khiladi

‣ Bigg Boss
 MYTHOLOGY
◦ Jai shri krishna

◦
 Mahavir hanuman
 SALES PROMOTION

 Product innovation

 Upcoming shows

 Used all media for promotion such as

radio,newspaper,theaters.etc

 Placed 1300 hoardings

 3000 taxis inMumbai and 2000 auto
rickshawsin small towns along withlocal
trains and school buses painted withColors
brand.
 The efficient dabba service in Mumbai used to

disburse the channel message.

 Colors tied up with ISKCON for promoting its

mythological show Jai Sri Krishna at all

ISKCON temples.
 For the show Mohe Rang De,Colors chose
Punjab and Delhi toorganize street plays as
these plays were the maximum witness to
freedom struggle.
 CONCLUSION
 Differentiated content

 Disrupted scheduling

 Smart spending
 There are very few examples in the history of
business, where a new player enters a highly
competitive market and defeats the
established players………

 ……and COLORS just proves this!