UNITED HEALTH GROUP LEVERAGES

PREDICTIVE ANALYTICS FOR ENHANCED

STAFFING AND RETENTION

ALICE SINGH 64
LOVEENA TALREJA 79
SWAROOP WALVEKAR 115
 Health-care HR For The Twenty-first Century
• The challenges that the health-care industry face is to streamline and optimize
its HR management while maintaining high-quality patient care.

• A solid human capital management strategy is needed to emphasize staffing,

recruitment, and retention. This includes monitoring and tracking the requisite
metrics to tackle staffing shortages, tighter government regulations, and intense
competition for top professional talent.

• To meet these HR needs, successful firms in the health-care sector are looking
to dramatically improve their technology processes.

• This search includes ways to leverage the benefits of predictive metrics so as to

prioritize goals and align current actions with future objectives.
 Predictive Analytics
• Predictive analytics is a method for leveraging business intelligence (BI) tools
such as data mining and statistics to make predictions of future event.

• The predictive analytical model enables HR departments to be more proactive

and agile in identifying unexpected staffing and performance opportunities and
to anticipate problems before they happen.

• By using the predictive analytics model in day-to-day HR operations, health-

care companies can be more effective in running the business of talent.
 United Health Group
• UHG is one of the largest health-care operators in the United States, with access
to more than 340,000 physicians and 3,200 hospitals, and whose policyholders
submit tens of thousands of health claims and related documents daily.

• UHG’s mandate is to combine outstanding clinical insight with consumer-

friendly services and advanced technology to help people achieve optimal
health.

• The company consists of five distinct business segments and offers services
ranging from network-based health-care coverage for small, medium, and large
companies; to global drug development and marketing services for the
pharmaceutical and biotech industries; to investment capital for start-up and
early stage companies that operate in the areas of health and well-being.
 United Health Group : Problems
• To Improve the quality of care and patient satisfaction while decreasing costs
in an environment where hiring is an ongoing concern.

• To Workforce performance management, or recruit, hire, and retain top talent.

• HR managers were all reporting recruitment metrics differently, leading to a

need for greater data consistency. This resulted in overlap of work being done.

• To improve its internal hiring processes on a global scale. This includes

increasing international focus on employee hires. In the case of the company’s
India offices, the firm needed to increase its internal hiring percentages.
 United Health Group : Problems

• To engage the employees, keep them happy, and give them reasons to stay. To
look for innovative ways to boost internal hiring percentages to improve overall
staff retention.

• HR reports were also done manually and requests were taking too long to fulfill.
This was translating into increasing costs, inconsistent business information, and
reducing productivity

• Organization needed a more effective way to identify and diagnose its situation
and in turn to make improvements.
 Solving the problems by Developing A Talent
Management Strategy
• UHG worked with talent-management solution provider Taleo to develop and
deploy a new technology environment that leverages metrics to help companies
be more predictive, thus making better business decisions and creating stronger
career pathing solutions for new and existing staff.

• Taleo is an on-demand, Software as a Service (SaaS) solution that is ideal for

complex global companies like UHG. The goal was to leverage technology to
provide data-driven information on their staffing processes to identify opportunity
areas and make improvements.
 Solving the problems by Developing A Talent
Management Strategy
• The Taleo-based talent-management platform has helped UHG to streamline HR
processes and analytics to better identify qualified candidates and improve the
overall quality of hire.

• UHG used the Taleo platform to develop its International Recruitment

Operations Dashboard, a self-service interactive Web 2.0 portal that allows staff
at UHG to easily view and download relevant HR information.
 Solving the problems by Developing A Talent
Management Strategy
• In order to ensure that the right resources and skills are available to execute a
successful hiring and retention strategy, UHG is using a technology platform
that helps to capture the desired job knowledge metrics and requirements and
match them to the skills, competencies, and knowledge of the candidates—all
from a centralized global database.

• This is accomplished using four key metrics or measurements: quality of hire,

source of hire, percentage of internal hires, and system utilization.
 The Measure Of HR Success
• By using predictive analytics and having metrics available on a global scale, UHG
is now better equipped to improve the quality of hire and staff retention
worldwide.

• Having access to this data allows UHG to predict workers who are a better fit for
the organization and become more productive & quicker. UHG is now able to
leverage their data and make stronger business decisions.

• Users, for instance, can access the International Recruitment Operations

Dashboard directly through an online interface that features detailed report
information, including location, organization, business segment, and job function.
• The dashboard is refreshed on a daily basis, allowing users to have access to the
most up-to-date HR data across the organization. This means that recruitment
metrics are now more accurate and consistent across the organization.

• The talent-management platform in place at UnitedHealth Group is helping the

organization to significantly improve its recruitment and retention processes in
order to boost its financial and operational performance.

• Technology tools help organizations like UHG to break down silos, streamline
operations, and allow workers to have centralized, real-time access for mission-
critical information and transactional data.