Current Situation

 Market Description

◦ Upper class
◦ Middle class
◦ Lower class
Current situation
 Product Review
◦ Smoke free
◦ Fashionable
◦ Chemical free
◦ Durable

 Competitive review
◦ ACI Aerosol
◦ Mortein
 SWOT Analysis
Strengths Weakness
• It is relatively cheap • This product has currently no
introduction in entire market.
• New technological machine in market
• This product has no ISO 9001
• It is eco-friendly certification (currently)

• Easy to use

Opportunities Threats
• This product has high potentiality to • Aerosol industry is competitive.
export ( Because it is eco-friendly).
• Competitors’ company can switch
• In near future aerosol might be banned to produce eco-friendly product.
because it contains a high quantity of
CFC.
Our Marketing Strategy
Product Strategy
Differentiation of EMK

Completely Protective
Ease of Use
Long Lasting
No residue, odorless.
Technically dependable
Attractive colors
Product Strategy
 Differentiation:

EMK functions when it is plugged in

and switched on.
It creates ultrasonic sound that kills
the mosquito in an efficient way.
It also gets charged automatically.
So consumers will be protected
from mosquito even though there is
no power supply for a while.
Product Strategy
Where
Applicable:
 All indoor places like
house, classrooms,
hospital cabins, offices,
and so on. As it can
be fixed anywhere on
the wall, so it will
protect the whole
area properly.
Marketing Strategy
Positioning:

We want our product to be known as the most

effective, durable and comfortable mosquito
killing machine which also adds a new kind of
home decoration idea.

Positioning Statement: “A battery operated

mosquito killer machine which is the most
effective to repel mosquitoes, absolutely safe,
convenient and economical which protects you
always.”
Pricing Strategy

 PENETRATION PRICING

• Setting a low initial price

• Attracting a large number of buyers
• Capturing market share
• Establishing the product quickly in the market
The production cost of per Electronic
Mosquito Killer (EMK) Device is given
below:
 Silicon battery 80 TK
 Outlook box 50 TK
 Circuit 20 TK
 Speaker 20 TK
 Power cod 05 TK
 Labor Cost 05 TK
 Distribution Cost 05 TK
 Transportation Cost 10 TK
 Rent 05 TK
 Packaging Cost 05 TK
 Total 205 TK

 The selling price of EMK is TK 290 earning profit approximately

40% on cost.
Table of pricing variation between
our New Company and Competitor
Company:
Our Company & Competitor Company &
product price product price
Dyno Ltd.& electronic ACI Ltd. & ACI Aerosol- TK 310.00
mosquito killer device – TK per bottle
290.00

ACI Coil – TK 50.00 per packet

(contained 10 pieces only)

Reckitt Benckiser Ltd & Mortein

Seek & Kill- TK 350.00 per Bottle

Square consumer Ltd. & X-Pell

Aerosol- TK 380.00 per bottle

Our product pricing level is low compared to the pricing level of

competitor product’s pricing level.
Distribution Channels

Manufacturer Manufacturer

Agents Agents

Singer
Retailers

Singer
Outlets
Customers

Customers
Distribution Strategy

 Using retail outlets for distribution

 An indirect process

 Providing agents to help retailers

 Getting direct feedbacks

Promotional Strategy
Promotional Strategy

 Using push strategy

 Raising brand awareness

 Building valuable word of mouth referrals

 Promotional Activities

 Advertising  Business to business

 Workshops  Direct marketing

 seminars  Leaflets

 Consumer  Public relations

promotions
 Conclusion

EMK is created in such a way that it is eco-

friendly, non-risky, attractive, easy to use and
found in reasonable price. Mainly, it kills the
mosquitoes effectively. So, after considering the
overall segments of this product we can state
that EMK is a different and beneficial product for
the consumer.