MODEL

SQUAD
 A model is a person with a role either to promote,
display
or advertise commercial products (notably fashion
clothing in fashion shows), or to serve as a visual
aid for people who are creating works of art or to
pose for photography.
 THE 1960S AND THE BEGINNING OF THE
INDUSTRY

In the 1960s, the modelling

world began to establish
modelling agencies.
Throughout Europe,
secretarial services acted as
models' agents charging
them weekly rates for their
Jean Shrimpton, 1965
messages and bookings
 The 1970s and 1980s

Beverly Johnson in 2007

The 1970s marked numerous milestones in fashion. Beverly
Johnson was the first African American to appear on the cover of
U.S. Vogue in 1974.
 The 1990s

Naomi Campbell,
one of the most famous supermodels

The early 1990s were dominated by the high fashion

models of the late 1980s.
Evangelista and her contemporaries, Naomi Campbell, Cindy
Crawford, Christy Turlington, Tatjana Patitz and Stephanie Seymour,
became arguably the most recognizable models in the world
 The 2000s and after

In the late 2000s, the Brazilians fell

out of favour on the runways.
Editorial clients were favouring
models with a china-doll or alien
look to them, such as Gemma
Ward and Lily Cole.
Gemma Ward,
an Australian model
 Types of models
Runway modelling

Runway models showcase clothes

from fashion designers, fashion
media, and consumers.
They are also called "live models" and
are self-employed.
 Fitness models

Fitness modelling focuses

on displaying a healthy,
toned physique.
Fitness models usually
have defined muscle
groups.
 Instagram models

They are models who gain

their success as a result of the
large number of followers
they have on Instagram and
other social media. They
should not be confused with
established models such as
Cara Delevingne and Gigi
Hadid