BURGER KING

Have it your way!

ORIGINS & HISTORY

Burger King was founded in 1953 by Keith Kramer

and Matthew Burns as “Insta-Burger King”

David Edgerton and James McLamore purchased

the company in 1954 and renamed it “Burger King”

Second largest fast food hamburger chain

in the world
 DINNER SPECIAL

THE FIRST BURGER KING IN MIAMI

I N T E R N AT I O N A L
CONNECTION

In 2018, globally
famous quick service
restaurant chain
Burger King
operated and
franchised a total of
17,796 restaurants
worldwide.
B U R G E R
K I N G
 T O P
M A N A G E M E N T

ALEXANDRE BERNARDO DANIEL JIM

BEHRING HEES SCHWARTZ SCHWANDT
Chairman of Board of Chief Executive Executive Vice President Director of Business
Directors Officer & Chief Financial Officer Development
 M A J O R
C O U N T R Y
Today, there are more than 13,000
BURGER Burger King restaurants in 91 countries
and territories worldwide. According to
KING the data company ScrapeHero, as of July
Second largest 29, 2019, there were 7,237 Burger Kings
fast food
hamburger across the United States. Florida came
chain in the out ahead of all other states, with a total
world of 571 Burger Kings. Fittingly, it’s actually
where the first-ever Burger King
location was.
.
 HOW DOES THIS
INSTITUTION INFLUENCE
GLOBAL ECONOMIC
ACTIVITY?
 88% of Burger King’s restaurants
worldwide are franchised in fiscal
2009, contributing to $412.5 millions of
total revenue globally.

 With globalization, competition is

globalized and relentless.

 Burger King differentiates itself from

other fast food giants by
acknowledging culture and country
specific needs.
BURGER Ex: India, Korea,Singapore

KING
 Another response to
globalization they are  This is in line with the
offering healthier menu concept of globalization
with less salt and also where people of
with its product different races, culture
innovation to provide and family background
food with higher will have a common
nutrition contents. global identification as
BK’s brand ambassador.
 They are not just
focusing on the products  A lot of advocacy
alone, in fact they have dealing with different
a program 'Fun with a social, environmental
Future’ which and mental issues
concentrates on
employee engagement
 HOW DOES IT AFFECT THE
ECONOMIES IN THE
PHILIPPINES?

 Franchising is a major driver of

economic growth in the Philippines.

 The franchise industry is a

significant contributor to:

- country’s gross domestic product

(GDP)
- job markets

 These companies help the

economic growth to drastically
increase.

BURGER KING
HOW DOES IT AFFECT THE ECONOMIES IN THE PHILIPPINES?

Job growth in the franchise Burger King has two of its

sector has outpaced growth in own in-house national
all other sectors economy- charitable organizations and
wide. programs.

One is the Have It Your Way McLamore Foundation

Foundation
.
Burger King Cancer Caring Center
 HOW DOES IT AFFECT
THE ECONOMIES IN
THE PHILIPPINES?

 Burger King Philippines bagged the top

franchisee excellence award in the recent 2016

 BK Philippines was given due recognition for

being:
- best in overall profit
- sales growth
- management systems

 The company has grown 70 stores from 24,

and 380 employees from 77
 B U R G E R K I N G

OPINIONS, REACTIONS
RECOMMENDATIONS, RATINGS / SATISFACTION
ConsumerAffairs.com
Ratings: 1,393 (3.4 stars) out of 5 stars
“Thank you so much BK for the impossible whopper! It’s so delicious and it’s great having a vegetarian option.
Please keep it forever. I know there will those stereotypical, unimaginative, negative-nancies who will try to do
something ridiculous like sue the company bc the veggie burgers aren’t cooked separately from the beef
patties (but BK was upfront about that from the beginning) and those people literally just have nothing better to
do with their lives than ruin other vegetarians enjoyment! I love the impossible whopper and think it was a great
addition to the menu!”
 B U R G E R K I N G

OPINIONS, REACTIONS
RECOMMENDATIONS, RATINGS / SATISFACTION
Influencer.com
Ratings: 4,586 (4 stars) out of 5 stars

“Most people will choose any other fast food over BK, I really think they have gone down hill in the last few years and I hate to
say it but in my area it would seem as though they would go out of business as well...”
“I honestly cant stand burger kings hamburgers they always taste burnt as for the chicken sandwiches love them onion
rings are amazing fries are do able but not my favorite really wish they had more variety of chicken products”
“I don't really like Burger King all that well because I don't like their burgers, but just am so happy that the chicken fries are
back!”
 Presented By:
Angsioco, Chlark Francis
David, Shailene
Dayrit, Gian Joshua
Punongbayan, Hershey Maine
Soriano, Geann Coline
Talao, Aimee Coleen