ELEMENTS OF

COMMUNICATION
PROCESS
THE COMMUNICATION
PROCESS
DeVito (1980)
“ Communication is a process to
emphasize that it is always
changing, always in motion”.
Anderson (1987)
Confirms that it is a series of
action that that has neither
beginning nor end, something
evolving or dynamic.
1. PEOPLE
2. MESSAGE
3. CHANNEL
4. BARRIER
a. VARIOUS MEANING OF
NOISE
1.DISTRACTION
Lack of ability to pay
attention.
There is no physical noise, you
hear his/her voice but you
didn’t decode it.
2. DIFFERENCES IN THE
USE OF CODE
You are Ilocano and the
other one is Bicolano.
Nothing prevents you from
reaching the message, you
just simply can’t understand
it.
3. EMPHASIS
Emphasizing the wrong
part of the message can
be a barrier in
communication.
4. ATTITUDE TOWARD
THE SENDER
The person’s attitude
toward the receiver and the
environment changes the
meaning and effect of the
message.
b. PHYSICAL NOISE
-It is a noise perceived by the
senses.
Example:
1.Loud motor bike roaring down
the road while you’re trying to
hold conversation.
2.Your little brother standing in
front of the TV set while you are
watching your favorite “telenovela”
or game show.
 FEEDBACK/RESPONSE

Is a vital part of communication.

Communication Models
Why study a model of
communication?
-Communication theory models offer a
convenient way to think about
communication.
SHANNON AND WEAVER
 Shannon was an American mathematician,
electronic engineer and Weaver was an
American scientist both of them join together
to write and article called “Bell System
Technical Journal” called “A Mathematical
Theory of Communication” also known as
“Shannon and Weaver model of
communication.

It is specially design to develop the effective

communication between the sender and the
receiver. Also they find factors which affecting
the communication called “noise”.
MU Constructivist model
MU Constructivist Model or Mutual
UNDERSTANDING THEORY

The way the receiver will decode or

interpret the sender’s message will be
based on the light of his/her frame of
reference (past experience, stored
knowledge, etc.). And internal and
external factors (weather, place, and
mood).
SCHRAMM MODEL
 SCHRAMM MODEL

There is no separate sender and

receiver, sender and receiver is
the same person. This model
does not talk about noise and it
is assume the moment of
encoding and decoding.
 DANCE MODEL

-This distance model looks like a helix which

shows that each interaction in a
communication alters each of the participants
, and so has an effect on what follows.
HELIX -Is a Powerful metaphor in
communication often associated with the
DNA molecule with a helical shape.
 BERLO MODEL

In this model of communication,

we presume that communication
transpires within four faction:
source, message, channel, and
receiver.