Kentucky fried

chicken
(KFC)
Logo of KFC
History of KFC

 KFC Was established by Colonel Sanders in the year 1952 in

Kentucky, United States
 Colonel Sanders borrowed $87 from his retirement cheque and fried
up some chicken using his recipe, went door to door to sell. At age
88 Colonel Sanders, founder of Kentucky Fried Chicken (KFC) Empire
was a billionaire.
 He sells his homemade chicken
Corporate Level Strategy

 KFC strategy is to maintain its leading position in the KFC food

restaurant market through the CHAMPS (Cleanliness Management,
Hospitality, Accuracy in order-taking and packing, Maintenance,
quality Products and Speed of service) Management System into
practice in every restaurant that it operates.
KFC’s Objectives

 To realize market potential, this means that they aim to attract new
customers and retain and deepen the relationships that they have
with already existing ones.
 To grow efficiently, the business has grown significantly over the last
ten years, and growth will continue to be important.
KFC’s MISSION

 To be the leading integrated food services group in the ASEAN

region delivering consistent quality products and excellent
customer-focused service.
 To maximize profitability, improve shareholder value and deliver
sustainable growth year after year.
 The KFCH principles are adapted from the Yum! Dynasty Model and
are known as the KFCH Dynasty Model.
Buyer Power

 Customers can go to any fast food restaurants that offered more

affordable price especially to students
 KFC rewards loyal customers with “My KFC card programmed “. By
this card, the customers can enjoy their 5% discount and VIP offers.
Rivalry

 The factor of a lot of competitors such as McDonalds, Pizza Hut,

Burger King. The loyal and potential costumers of KFC is starting to
decline and caused a big loss to KFC.
 To attract their customers back, KFC start to decrease their prices
and give discount to the customers
Supplier Power

 There are a lot of suppliers available for KFC’s raw materials. KFC
can easily switch ther supplier to another since the materials need
in the process of producing KFC is easily to get such as chicken
 Other that that, KFC also binding a contract with Pepsi.co for
supplying carbonate water to KFC’s customer
 In the contract, KFC has promised to Pepsi.co that they won’t have
any business related with carbonated drinks such as Coca Cola.
KFC’s Economic

 The economic decisions you witness inside Kentucky Fried Chicken

(KFC) are only a few examples of the vast number of economic
transactions that take place daily across the globe. People buy and
sell goods and services. Firms hire and lay off workers. Governments
collect taxes and spend the revenues that they receive.
Threat of Substitutes

 KFC has find another alternatives to reduce the threat of substitutes

by providing KFC a.m where they are operating in the morning to
provide breakfast for customer
 Other than that, they also provide free wifi for their customer who
eat in their franchise. This will attract and also make the customer
comfortable since they can easily surf the internet. KFC is also open
24 hours
 In certain place, KFC also provide drive thru service to those
customers who are rushing
KFC’s Operations

 KFC is known for its original recipe for fried chicken, which is
prepared using a blend of secret 11 herbs and spices. They are
operating in an industry which is based on quick service and
delivery to its consumers.
KFC’s Political

 Kentucky Fried Chicken provides the fast-food service. To achieve

their goals they make a political system that can guide them or they
called as a guide service. This political system could change their
business strategy and make the progress to their company
KFC’s Ecological

 Created a recycling program for glass, plastic, aluminum,

cardboard, paper and more
 Switched lighting to energy-efficient CFL or LED bulbs in many areas
 Installed smart valves on all men’s urinals, saving thousands of
gallons of water each month
 Implemented a green cleaning policy
 Created program to purchase recycled-content paper products
KFC’s Development

 KFC was founded by Colonel Harland Sanders, an entrepreneur

who began selling fried chicken from his roadside restaurant in
Corbin, Kentucky, during the Great Depression. Sanders identified
the potential of the restaurant franchising concept, and the first
"Kentucky Fried Chicken" franchise opened in Utah in 1952.
KFC’s Finance
KFC’s GROWTH
KFC’s Marketing
KFC’s Internal Environment
KFC’s External Environment
KFC’s Social