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Marketing Plan
Marketing Plan
Slogan:
“It’s all safe with us”
Current Marketing Situation:
Following points will explain:
Tourism industry is growing day-by-day
People are interested in visiting Kashmir and other
Northern area of Pakistan
Tour and travel giants are already operating in
marketing
KTT will focus on smaller segments of market
Market Description:
Tourism industry is composed of a number of
service providers and consumers
Consumers demand followings
Safe travel services
Clean and comfortable hotels
Food
Tour guide services
We have customized packages to fulfill these need
We Provide:
Rehman Travels:
Rehman travels not only providing tours and travels services but also providing
visa services for different countries like UAE, Malaysia, England.
Threats:
Threats for KTT include:
• Terrorism
• Political instability
• Stiff competition
Marketing Strategy:
KIYANI TOURS AND TRAVELS will use differentiated and micro marketing strategy.
Safety position will
• Positioning:
A very attractive slogan of “It’s all safe with us” will be used to position our
company in customer’s mind. Marketing will focus on maximizing value.
• Product Strategy:
Details of products have been explained in product review. All these packages are
tailored to provide desired value to consumers.
• Pricing:
Charges for tour guide and food are fixed but other charges vary with the location
of tour.
• Distribution Strategy:
Services will be distributed using direct distribution strategy. Only office is located
Marketing Communication Strategy:
Channels that are used to communicate value that we deliver to our customers
are as follow:
• Social media
• Direct presentation
• Printed Advertisement
Market Research:
Tours will be posted on site and reviews will be followed up. Also direct feedback
will be taken from tourists and after that research improvement will be made.
Action Programs:
KTT will implement this marketing plan from January next year. Social
media and other direct means will be used to communicate our
messages to customer hoteling contracts will be made in almost all over
the country. Tourist guide will be hired for tours from the areas where
tours are planned. Vehicles will hired from “Qadri Rent A Car”. Drivers
will be our own. All these activities will be done in a way to deliver
ultimate value to our customer.
Budget:
KIYANI TOURS AND TRAVELS has set a target to earn 2M in a year 2020
for which 200 tours are required to be sold each covering at least 10000
RS. Budget allocated to cover the cost of services being provided as
Rs.1.2M.