Professional Documents
Culture Documents
Presented By : Group # 6
M.B.A. 1st Mor.
Retailer
A business whose sales come primarily from
retailing.
Types of Retailers
Amount of Service
Self-Service, Limited-Service and
Full-Service Retailers
Product Line
Length and Breadth of the Product
Assortment
Relative Prices
Pricing Structure that is Used
by the Retailer
Retail Organizations
Independent, Corporate, or Contractual
Ownership Organization
Classification By
Product Line
Store Type Length and Breadth of Product
Assortment
Specialty Stores Narrow Product Line, Deep Assortment
• Discount Store
A retail institution that
sells standard
merchandise at low
prices by accepting
low margins and
selling at high
volume.
Classification of
Stores By Price
• Off-Price Retailer
A retailer that buys at
less than regular
wholesale prices and
sells at less than
retail.
Classification of
Stores By Price
• Factory Outlet
An off-price retailing
operation that is
owned and operated
by a manufacturing
and that normally
caries the
manufacturer’s
surplus discounted or
irregular goods.
Classification of
Stores By Price
• Warehouse Club
An off-price retailer
that sells a limited
selection of brand
name grocery items,
appliances, clothing
at deep discount to
members who pay
annual membership
fees.
Organizational Approach
• Chain Store
Two or more outlets that are owned and controlled in
common, have central buying and merchandising,
and sell similar lines of merchandise.
• Franchise
A contractual association between a manufacturer,
wholesaler, or service organization (a franchiser) and
independent businesspeople (franchisees) who buy
the right to own and operate one or more units in the
franchise system.
Retailer & Marketing Decision
Retailer Marketing
Mix
Retailer Strategy
Product and
Service
•Target Market Assortment
Promotion
Place (Location)
Target Market & Positioning
Decision
Retailers first must define their target markets and
then decide how they will position themselves in
these markets. Should the store focus on upscale,
midscale, or downscale shoppers? Do target
shoppers want variety depth of assortment,
convenience, or low prices?
Retailer’s Product Assortment and
Services Decisions
Product Assortment Decisions
• Width and Depth of Assortment
• Quality of Products
• Product Differentiation Strategies
Services Mix
Key Tool of Nonprice Competition
for Setting One Store Apart From
Another.
Store’s Atmosphere
• Physical Layout
• “Feel” That Suits the Target Market
and Moves Customers to Buy
Price Decisions
Target Market
Product & Services
Assortment
Competition
Promotion Decisions
Using Advertising, Personal
Selling, Sales Promotion and
Public Relations to Reach
Customers.
Place Decisions
Shopping Centers,
Central Business
Districts, Power Centers,
or Outlet Malls. Location!
The Future of Retailing
New Retail Forms and Shortening
Retail Lifecycles
Growth of Nonstore Retailing
Retailer Convergence
Rise of Megaretailers
Growing Importance of
Retail Technology
Global Expansion of Major Retailers
Retail Stores as “Communities”
What is Wholesaling?
Financing Warehousing
Transporting
Types of Wholesalers
Merchant
Brokers/ Agents
Wholesaler
They Don’t Take Title to
Independently Owned the Goods, and They
Business that Takes Perform Only a Few
Title to the Functions.
Merchandise
it Handles.
Manufacturers’
Sales Branches
and Offices
Wholesaling by Sellers
or Buyers Themselves
Rather Than Through
Independent
Wholesalers.
Wholesaler Marketing Decisions
Wholesaler Marketing
Mix
Wholesaler Strategy Product and
Service
Target Market Assortment
Promotion
Place (Location)
Trends in Wholesaling
Wholesaling Developments to Consider
Global Expansion
Organizations
A group of one or more people who work together to
achieve group goals.
Types
• Profit and Non Profit
Pepsi & Co. P.I.A. NUML, Prisons, Hospitals