SUBMITTED

BY :-
 GEETA - 170030200013
 TAMANNA - 160010200048
 DIVYA - 170030200012
 MADHU - 170030200021
 LAXMI - 170030200019
 VARSHA - 170030200063
 MANJU - 170030200023
 MINAKSHI - 170030200025

SUBMITED TO :-

MRS . ANJALI SHARMA

 INTRODUCTION
 ORIGIN
 HISTORY
 AIMS
 OBJECTIVE
 ADVANTAGE
 DISADVANTAGES
MERCANTILE ESTABLISHMENT CONSISTING OF A
CAREFULLY LANDSCAPED COMPLEX OF SHOPS
REPRESENTING LEADING MCRCHANDISERS USUALLY
INCLUDES RESTURANTS AND A CONVENIENT PARKING
AREA; A MODERN VERSION OF THE TRADITIONAL
MARKETPLACE; A GOOD PLAZA SHOULD HAVE A MOVIE
HOUSE”; THEY SPENT THEIR WEEKKENDS AT THE LOCAL
MALLS” SHOPPING CENTRE, MALL, PLAZA, CENTER FOOD
COURT AN AREA AS IN A SHOPPING MALL WHERE FAST
FOOD IS SOLD (USUALLY AROUND A COMMON EATING
AREA) MERCANTILE ESTABLISHMENT, QUTLET, RETAIL
STORE SALES QUTLET- A PLACE OF BUSINESS FOR
RETAILING GOODS.
MALLS CAN BE GENERALLY AS FOLLOWS:-
 ENCLOSED MALL
 STRIP MALL
DIFFERENT TYPES OF MALL BY THE
INTERNATIONAL COUNCIL OF SHOPPING
CENTER (ICSC)
1. NEIGHBORHOOD CENTRE 2. COMMUMUNITY
3. REGIONAL MALL 4. SUPER MALL
5. FASHION MALL 6. POWER CENTRE
7. OUTLET MALL
 EVER MALL HAVE TWO TYPES OF CONCEPTS
A. MALL IS OWNED BY AN INDEPENDENT
MANAGEMENT COMPANY
B. A MALL IN WHICH SHOPS ARE OWNED BY
INDIVIDUAL OWNERS
THE WORD MALL COMES FROM A 16th CENTURY ITALIAN ALLEY
GAME THAT RESEMBLED CROQUET. IT WAS CALLED
PALLAMAGLIO OR PALL –MALL IN ENGLISH . THE ALLEY ON
WHICH THE GAME WAS PLAYED CAME TO BE KNOWN AS A MALL
GALLERIA VITTORIO IS THE WORLD OLDEST SHOPPING
MALL . THE GALLERIA VITTORIO IS ONE OF THE WORLD
ORIGINAL AND OLDEST SHOPPING MALL’S AND IS THE PLACE TO
SHOP IN MILAN AND PERHAPS THE WHOLE OF THE ITLAY. IT
TOOK 12 YEAR TO BUILD AND WAS COMPLETED IN 1877 .IT’S
NAME FROM THE FIRST KING OF ITALY
MALL IS GENERALLY USED IN NORTH AMERICA TO REFER TO A
LARGE SHOPPING AREA USUALLY COMPOSED OF A SINGLE
BUILDING WHICH CONTAIN MULTIPLE SHOP.

.THE FIRST SHOPPING MALL WAS THE COUNTRY CLUB PLAZA

FOUNDED BY THE J.C NICHOLS COMPANY AND OPENED
NEAR KANSAS CITY , MO . IN 1922 . THE FIRST ENCLOSED
MALL CALLED SOUTH DALE OPENED IN EDINA, MINNESOTA
IN 1956 . IN THE 1980 ,GIANT MEGA MALL WERE DEVELOPED
THE WEST EDMONTON MALL IN ALBERTA. CANADA, OPENED
IN 1981- WITH MORE THAN 800 STORES AND A HOTEL
AMUSEMENT PARK FOR SUNBATHHIN AND SURFING A ZOO
AND A 438- FEET – LONG LAKE
. GOSTINY DVOR IN St. PETERSBURG WHICH OPENED IN 1785
MAY BE REGARDED AS ONE OF THE FIRST PURPOSELY-BUILT
MALL- TYPE SHOPPING COMPLEX , AS IT CONSISTED OF
MORE THAN 100 SHOPS COVERING AN AREA OF OVER 53000 m
sq (570,000 sq ft )
WITH THE INCREASING COMMERCIALIZATION AND
GLOBALIZATION OF THE CITY DEVELOPMENT AND THE
COMPLEX WOULD BE DESIGNED TO FACILATE AND ATTRACT
THE LOCAL AS WELL AS THE FOREIGN TOURIST THEREBY
ADDING A SUBSTANTIAL REVENUE GROWTH OF THE CITY .

 ITS ANOTHER AIM IS TO HAVE A LOT OF COMFORT LEVEL

AND ENTERTIANMENT FOR VISITORS

 THE AIM OF SHOPPING MALL IS TO IMPROVE THE

SHOPPING ENVIRMENT AND SERVICE FOR CUSTOMERS.

 TO RAISE AWARENESS OF HEALTHY AND SUSTAINABLE

LIVING PRACTICES AND THEREBY EMPOWER PEOPLE TO
ADOPT HEALTHIER, HAPPIER AND MORE ECOLOGICAL
LIFESTYLES.

 DEVELOPING THE DISTINCT FUNCTION OF THE SHOPPING

CENTER TOWARDS MALL KETING OF GOOD AND SERVICE

 ELABORATING THE PRESENT STATUS OF MALL

MANAGEMENT IN INDIA .

 DELVING INTO MACRO ECONOMIC LEGISLATIVE AND

MARKETING FACTORS.
ADVANTAGES DISADVANTAGES
 WIDE RANGE OF THE  CANNOT AFFORDABLE FOR
PRODUCTS TO CHOOSE FROM. EVERYONE .
 HAVE THEIR PARKING  RENTS OF SHOPS IN A MALL
FACILITY. IS VERY HIGH .
 VARIOUS PRODUCTS FROM  ONE OF THE ADVANTAGES OF
COMPETING PRODUCER SHOPPING MALLS INCLUDES
UNDER ONE ROOF . OVER CROWD,PARTICULARLY
GAMING ZONE TO TAKE A ON ENDS OF THE WEEK AND
BREAK FROM ALL THE OCCASIONS . HERE AND THERE
SHOPPING . IT APPEARS THAT EVERYBODY
 FOOD COURTS AND HAS A SIMILAR THOUGHT AND
RESTAURANTS WITH GO TO THE SHOPPING CENTER.
DIFFERENT  THE CROWDED STORES MAKE
DIFFERENTCUISINES. SHOPPING EXCEPTIONALLY
THERE ARE LOT OF TROUBLESOME INDIVIDUAL
DIFFERENT EVENTS AND FREQUENTLY END UP
OFFERS . OVERLOOKING THE THINGS
THEY HAVE TO PURCHASE.
 BEAT THE WEATHER AND
STILL SHOP .  RUSH ON BILLING COUNTER.
 THERE IS ALWAYS A PLACE  IF ANY HAZARDOUS
TO SIT DOWN . SITUATION CONFRONT LIKE
EARTHQUAKE TSUNAMI THEN
 EVERY BRANDS ARE IT IS VERY DIFFICULT TO
AVAILABLE . MANAGE MANY PEOPLE
THERE ARE GREAT MEETING PRESENT IN THE MALL.
PLACES FOR FRIENDS TO
CATCH UP OVER COFFEE OR A
MEAL IN THE FOOD COURT.