Entrepreneurship

OH SAATHI RE
By Group 6:
A B Samhitha-H001-19
Arna Bairagi-H005-19
Leela Prasad Gedela H011-19
Godi Sreemitra-H012-19
Khushboo Aggarwal-H019-19
Vagisha Alok-H064-19
Vivek Singh Rana-H067-19

Saathi provides the platform to search and
hire a cook or a maid service provider ,sitting
in the comfort of your home. All you have to
do is download the app and register. This app
will search for the nearest registered
professional cook or home service personnel.
Oh Saathi
Re
Description Our platform follows the aggregator business
model, like UrbanClap, where we partner
with the unorganized service providers for
cooking or cleaning. This model helps
provide standardized services and quality.
Our target market will mostly be housewives
and working professionals in tier one city. As
the society is going nuclear, need for
domestic help and other services has
increased. Finding a reliable cook or
domestic help is very difficult, as people
don’t know where to start the search in the
first place. They end up hiring anyone who is
willing to work, even though they do not
have the expertise.
The main goal of this platform is to bridge
the gap between service providers and
consumers by connecting the users with the
specialist.
The pricing of the services is affordable and
standardized. This way it creates a win-win
situation for both customers and service
providers.
 Why many domestic help apps were not that successful ?

In recent times, home service apps are trying to change the domestic help market. Other players
include MyDidi, BookMyBai, MrRight, and Helper4u, which aim to professionalise domestic services.

On-demand services expanding by up to 60 percent month-on-month in India

But many of India's domestic workers, most of them women, are forced to work up to
01
18 hours a day and face dire living conditions, abuse and violence

04
campaigners say there is no oversight of agencies working to match domestic
workers with employers and complaints of exploitation, trafficking and
enslavement abound.
03
'There is no regulation or monitoring of agencies or these new companies
that provide on-demand services,' said Shalini Sinha at WIEGO, a lobby
group for informal women workers.
02
The biggest challenge in this emerging and developing market is to reach and mobilise
workers as most of them don’t use online tools
05
Under Graduate/Graduate level students- A
lot of college going students live as paid guest in
educational hub of India who always feel the
need for maids as well as cooks during their
Target
course of stay.
Segment
Tier one cities- The company will primarily
focus on tier one cities where most of the men
and women are working and have the ability to
pay for the services as well as a need too. The
further development would lead to its
penetration in tier two cities.

Single parents- Most of the single parents are

working hence sometimes they may not get time
to cook or clean, hence the company would try
to attract this section of people, which is
expected to be a major part of its customer.
25-45 years old working class/Bachelors staying away
from home- Most of the people between the age group of
25-45 are working, and hence have time constraints, these
people are in need of house maids, hence attracting this
segment of people will be of great profit for the company.

Food loving teenagers- Most teenagers love eating

delicious foods. Hence, attracting this set of people
through discounts and coupon code, would help the
company to form a good customer base.

New Mothers – New mothers always find it difficult to

balance between their home, work and baby, hence finding
help at the doorstep would solve a lot of their problem.
Hence, the company should target to attract them, as they
would be an easy deal.
 Hire local maids and cooks. Partner with them to provide
standardised services.

Business
A platform for maids and cooks who are looking for more
Model standardised work, job security and for customers who are looking
for hassle free search of reliable domestic service providers.

Business model will be similar to that of urban clap and Oyo rooms.

In UrbanClap the business model is to make a connection between

the service seekers and service providers. Oyo rooms operates with
hotels as a franchise and the hotels are supposed to provide the
standardised quality services as described by Oyo in their website
and mobile app.
 Revenue generation for OH SAATHI RE
Lead generation is also a good way to The user is given five options from
generate profit. lead generation, which he can choose his most
Charge different commission comfortable option. If the profile In commission based method,
customer specifies its requirement.
from every maid or cook service of the service provider is not we will charge from service
According to that, the customer either
provider based on their work viewed, he gets paid credit. If the owner some percentage of the
can contact the mentioned
algorithm is good, the user has to total price of the service.
professionals or they can contact the
customer. do less work.

Commissions from service providers Lead generation Sponsored Listings Commissions from customers

Page | 24
Porter’s Five Forces Analysis

NEW ENTRY
THREAT OF
LOW HIGH
No or very less number of Low amount of capital required to enter the market.
suppliers but more number of Low customer loyalty Economies of scale can be
buyers. Switching costs are low easily achieved.
because the company can directly
provide the service.

SUPPLIER INTENSE BUYER POWER

POWER RIVALRY MEDIUM
Bargaining power of buyers will
be moderate. Strong negotiation
power lies in both buyers and

SUBSTITUTION
HIGH suppliers. More number of

THREAT OF
customers. Switching costs are
Switching costs are moderate. The highly established high.
firms like UrbanClap charge more while the normal
services are priced at the same level.
 SWOT Analysis
Strength Weakness
• Untouched Market • Limited Geographic Market
• Demand Rising • Limited Services
• High Dependency on supply
provider(maid/cook)
Opportunity Threat
• Growth of market pertaining • Expansion of
to the human need UrbanClap
• Expansion of others services • Entry of new
like home salon services, companies
movers/packers,baby
sitting,car washing
Future Prospects
• To expand the services.
• Make the algorithm better.
• Provide recommendations of nearby and also high star
Saathis.
• Providing employment opportunity by converting an
unorganized sector into organised sector.
 References
• http://www.samvad.sibmpune.edu.in/index.php/samvad/article/view/146006/103681
• https://www.marketing91.com/business-model-of-urbanclap/
• https://medium.com/@prachik711/business-model-of-urban-clap-698d747544bc
• https://www.marketing91.com/business-model-of-urbanclap/
THANK YOU