Presentation on Project

Presentation By
Miss Gayatri D. Lekurawale
(BBA - 6th Semester)

Under the Guidance of

Prof. Ashish A. Bawankar
(Assistant Professor)

Sudha Sureshbhai Maniar College of Computer & Management

Affiliated to Rashtrasant Tukadoji Maharaj Nagpur University, Nagpur
 Objectives of the Study
 Hypothesis of the Study
 Research Design
 Method of Data Collection
 Sampling Design
 Conclusions
 Recommendations / Suggestions
 Limitations
 Bibliography
 To study effectiveness of advertisement of
Vodafone.
 To study customer satisfaction towards Vodafone.
 To study effect of advertisement on the sale of
Vodafone.
 Advertisement of Vodafone may be effective.
 Customer may be more satisfied towards
Vodafone.
 Sale of Vodafone may be increase because of
advertisement.
 Conducted by using literature review and
interview technique
 Descriptive in nature
 Explanatory in nature
 Determining cause-and-effect relationships
 Choice of research strategy was done
according to research questions and
objectives, the extent of existing
knowledge, the amount of time and other
resources available
 Conducted by survey strategy
 Primary Data Source:
Information gathered from customers who are
using VODAFONE Company’s product.
 Secondary Data Source:
• Company website
• Newspaper
• Internal circulation booklets
• Magazines
 Sampling Universe: Finite (East Nagpur)
 Sampling Unit: Customers of VODAFONE company.
 Sample Size: 50 customers who are using product of
VODAFONE.
 Method of Sampling: Non-probability and
convenience sampling technique
 All respondents have mobile phone for communication.
 Maximum respondents prefer Vodafone network for
communication in their mobile phone.
 Maximum respondents prefer Vodafone communication
network because of network is good.
 All respondents are aware about Vodafone.
 Maximum respondents come to know about Vodafone
network by the T.V. and Newspaper media.
 Maximum respondents are satisfied with the communication
network of Vodafone network.
 Maximum respondents are not prefer communication network
of Vodafone because of service are not good.
 Maximum respondents are mostly prefer communication
network of Vodafone because services are fast with less call
drop..
 The Vodafone Company should maintain good quality
of services of idea network with expectations of
customers.
 The awareness of Vodafone communication network is
high but company has to make more awareness to get
more number of users.
 Company should enhance offers and service so that
customer will happy and recommend Vodafone
communication network to others.
 Company should maintain good position among
competitors by providing creative advertisement to
get maximum market share.
 The advertisement should be creative so that the
customers are more motivated towards products.
 Survey will be time and cost limited.
 Findings will be applicable to very small area