Shruti slides

TO STUDY THE BRAND AWARENESS AND CONSUMER

PERCEPTION OF THE KOREAN ORGANIC COSMETIC BRAND
‘INNISFREE’
OBJECTIVES

1. 2. 3.

To study the marketing To determine customer To study the customer

strategies of the cosmetic perception of ‘Innisfree’ satisfaction with regard to
brand ‘Innisfree’ as an organic cosmetic Innisfree as an organic
brand brand
 SMS marketing Suggestions to increase
frequency of customers in
SMS marketing has great engagement rates and is one
of the most effective direct marketing channels. Some
store
reports estimate the open rate of SMS messages are
as high as 98 and 99%

Source:
https://www.researchgate.net/publication/239552010_Determinants_of_Effective_SMS_Advertising_An_Experimental_Study
 SCOPE OF STUDY:
Monika slides
1. Analyse the present market of Innisfree and customers’ attitude and
Scope of research
perception

towards organic products.

2. The customers’ willingness to pay and intention to purchase those

products.

Future research scope:

1. In-depth comparison between Innisfree and other Korean brands.

2. Comparison between Innisfree and Indian organic cosmetic brands.

3. Impact of Korean brands in Indian Market

 The limitations of the research are
confined to: -
• Organic cosmetic brand
LIMITATIONS

• Korean brand
• Bangalore population & Delhi NCR
• Age restriction
• Can collaborate with premium hotels
to expand their customer base and
sales revenue.

• This will also help to build more

stronger brand image.
https://www.fortuneindia.com
/enterprise/making-forest-essentials-bigger-and-brighter/103301