Business Communication

-Narmada
 Definition of Communication
Latin word, Communis- Common
Business- economic activity undertaken to earn profit
“BUSINESS COMMUNICATION” includes Oral, Written, Formal,
Informal, Upward, Downward, Lateral, Diagonal, Inward, Outward
and Non Verbal
Definition of communication:
“As the transfer of information from one person to another, irrespective of whether or
not it elicits confidence” -Koontz & O’Donell

“Is an interchange of thoughts, opinions or information through speech, writing or

signal” -Robert Anderson

“Communication may be broadly defined as the process of meaningful interaction

among human beings. More specifically, it is the process by which meanings are
perceived and understandings are reached among human beings”
-OE McFarland
Nature of Communication
 It is a process
 It is inevitable
 It is a meaning based
 Could be intentional or unintentional
 It is a systematic
 A two way traffic
 A social process
 A dynamic process
 A continuous process
 A spiral process
 Involves interaction and transaction
 A contextual based
Nature of Communication
 Needs proper understanding
 Leads achievement of “Organizational Objectives”
 Dispels misunderstanding
 It has four specific skills- Reading, Writing, Speaking and
Listening
 It is all pervasive
 It shares thought and idea that produces responses
 It is a life blood of any business

”For communication to be effective there has to be both information

and meaning”
Classification of Communication
 Intrapersonal communication
 Interpersonal communication
 Group communication
 Mass communication
 Verbal communication
 Non-verbal communication
 Meta communication

Formal, Informal, Upward, Downward, Lateral, and Diagonal

communication
Communication Process
Element of Communication
 Sender/Encoder/Speaker
 Receiver/Decoder/Listener
 Message
 Medium
 Feedback

ONE WAY COMMUNICATION

Sender Encoding Message Channel Decoding Receiver

Communication Process
Two Way Process Message

Encoding Decoding
Channel
Idea Sender Receiver

Decoding Encoding of
Feedback Response

Perceived Meaning
Feedback &Internal Response
Communication Process
Two Way Process

Sender to adhere the following stages

 Create awareness in the receiver on the topic

 Clarity and Preciseness
 Smooth flow of discussion
 Reinforce or correct ideas in mind of the receiver
 Achieve the goal of communication
Objective/ Purpose of Communication
 To inform
 To persuade
 To educate
 To train
 To motivate
 To integrate
 To relate
 To entertain

Scope of Communication
 External Dimension
 Internal Dimention
Communication Effectiveness
 Fidelity of communication: Distortion free quality of
message

 Economy: Min of energy time, symbols and cues

 Congruence: Integration of Verbal and Nonverbal cues

 Influence: Level of comfort and efficiency which the

communicator achieves

 Relationship Building: Building of trust and better

relationship
Importance of communication in Management
 Forecasting and planning
 Organizing
 Instructing
 Coordinating
 Controlling

Manger's Roles
 Interpersonal
 Informational
 Decisional