CONTINUATION OF STEPS IN CONTROLLING

INTERNATIONAL BUSINESS OPERATION

1. Establishment of standards

2. Measurement of performance

3. Evaluation of performance

4. Taking corrective Actions

3. Evaluation of Performance
•First of all management needed to understand the overall corporate goals
and the prevailing local situation in international area

•Then evaluating the actual performance with established standards

Yoshino suggested two ways that corporate head office can evaluate the
performance of foreign associates
1. Scrutinizing each unit against its goals and standards

2. Assessing each unit against the other

4. Taking corrective Action
 In case any deviation In actual and expected results corrective actions are taken in
this step

 These actions can be in the form of changes made in operations and procedures, or
altering the existing standards and objectives

Constraints in controlling International Business Operations

1. Distance

2. Diversity

3. Degree of uncertainty

4. Difference in approach