What is

Augmented Reality?
• * Augmented reality is a live view of a
physical real-world environment whose
elements are merged with (or
augmented by) virtual computer-
generated imagery.
• * With the help of AR technology,
information about the surrounding real
world of the user becomes interactive
and digitally usable.
 What is
Augmented Reality?
• * Artificial information about the
environment and the objects in it can be
stored and retrieved as an information
layer on top of the real-world view.

iPhone 3GS
Wikitude AR
application uses
GPS and compass
technology to
retrieve information
about the user’s
surroundings
 What is
Augmented Reality?

QuickTime™ and a
decompressor
are needed to see this picture.
 Problem
•Augmented reality is changing what,
when, where and how we access
information.
 Question
•How will location-based augmented
reality applications on mobile devices
affect social interactions?
 METHODS

Communications & Sociology

SCENARIO
TWO APPROACHES

Communications

vs.
Sociology
 FALL INTO THE GAP
•* Slow adoption/ few users of AR
•* Lack of research in AR
•* Expertise limited
•* Responses based on uninformed opinions
•* Pop lit is positive, but lacks concrete
evidence
 ANSWERS

“Augmented reality is nowhere near changing our social

interactions (though, I’m a known skeptic), and we may need to
wait until 2020 to see any real effect. ”
— @augmented

“At present I think AR has very little influence on “I think augmented reality will
social interactions, however with the growth of help people find more
social networks such as Twitter and Facebook information, but will make
also allocating geographic info to posts, it will be social interactions more
more important ...” clumsy. ”
— Jodi Gersh
— Chetan Damani Content Manager for Social
Founder & CEO, AcrossAir Media, Gannett
FIN
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