Mini Project

Analysis Of Problem
Different brands of 32 inches
LCD/LED CTV available in Pimpri
market.
3 prominent brands among them
along with their product feature
mapping.
Recommend any one brand with
giving reasons.
Activity Details
1. Cosmo 6. Croma
Electronics 7. Skylark Electronics
2. Priya Associates 8. Gayatri Electronics
3. Radhika Sales 9. Dass Electric
Corporation Trading Co. Pvt.
4. Vijay Sales Ltd.
5. Big Bazaar 10. E-Zone
Different Brands Available
Sony Panasonic
Samsung Lloyd
LG Haier
Onida Phillips
Videocon Toshiba
Godrej Sansui
 Brands Selected
Sony

LG

Samsung
Comparative Analysis
Sr. No. Features Sony LG Samsung
F
1 Full HD ✔ ✔ ✔
e
2 HDMI ✔ ✔ ✔ a
3 USB ✔ ✔ ✔ t
4 Energy Saving ✔ ✔ ✔ u
5 Motion Flow ✔ ✔ ✔ r
6 DLNA ✔ ✔ e
7 Presence Sensor ✔ ✔
8 Internet ✔ ✔
M
9 External Hard Disk ✔
10 Ambient Sensor ✔
a
MPEG Noise p
11 ✔
Reduction p
12 Intelligent Picture ✔
i
13 Colour Engine ✔
n
14 Picture Engine ✔
15 FM Radio ✔
g
Price Mapping
Down
Company Model No. M.R.P. EMI Discount M.O.P.
Payment

3 Series 34900 1611 x 14 6446 5900 29000

Samsung 4 Series 35900 1667 x 14 7367 5900 30000
5 Series 39000 1862 x 14 7432 5500 33500

BX 300 34900 2659 x 8 10636 3000 31900

Sony EX 300 35900 2742 x 8 11667 3000 32900
EX 400 42900 3325 x 8 13300 3000 39900

LD 340 34000 1639 x 14 6557 4500 29500

3084 x 8 12336
LG LD 460 41500 4500 37000
3084 x 10 6168

LD 550 46000 3000 x 10 12000 4000 42000

 Interpretation
 Out of 15 features –
− Sony has maximum features i.e. 14.
− LG has 9 features.
− Samsung has 5 features.

 
 Price range and schemes are approximately same for
Sony & LG whereas Samsung is a bit cheaper than
previous two brands.
 Findings
 Most popular three brands which are available in almost
all stores are Sony, LG & Samsung.
 Sound and picture quality of Sony is better than other
two brands.
 Only one or two models of LED CTV are available in
most of the stores.
 Sony & LG introduce new models of LCD CTV very
frequently.
 Many schemes where were offered on 13th, 14th & 15th
August.
 Finance schemes are not available for students.
Suggestion
 1. From Retailers

Responses Out of 10 retailers

6
5 −6 suggested for
4
Responses Sony
3 −2 suggested for
2
LG
1
−2 suggested for
0
Sony LG Samsung Samsung.
 II. From Us…

Go For:-

SONY
 Reasons For Suggestion
Quality Management Tool- 5 WHYS?

1st WHY?
2nd WHY?

3rd WHY?
4th WHY?

5th
WHY?
Conclusion
Sony is the most popular brand with
maximum sales because of its features,
price schemes and technologies used.
THANK YOU !!!