Objectives

▪ Differentiate advocacy and campaign

▪ Create a campaign strategy for an aspiring politician
▪ Evaluate the positive values in governance using
advocacy as a tool for campaign
Key Question

How do you sell

yourself?
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What is a
campaign?

- Using the fishbone diagram analyze the common

problems of the campaign of Alexandria Ocasio-
Cortez
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Suggested
Solutions
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 1.
What is a
campaign
Noun
• a systematic course of aggressive activities for some
specific purpose:a sales campaign.
• the competition by rival political candidates and
organizations for public office.
verb (used without object)
• to serve in or go on a campaign:He planned to
campaign for the candidate. He campaigned in
France.
 2.
What is a
advocacy?
Advocacy is a political process by an individual or group
which aims to influence public-policy and resource
allocation decisions within political, economic, and
social systems and institutions. Advocacy can include
many activities that a person or organization undertakes
including media campaigns, public speaking,
commissioning and publishing research (…), etc.
Which of the
following is
an advocacy?
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FUNDRAISING
CAMPAIGN FOR
THE
BACKPACKERS
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Petition to save
the Amazon
Forest
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Opposition to
build the
railway in my
community
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Rebuild the
church that are
destroyed by
the earthquake
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Campaign to
remove a certain
government
official in the
office
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Dimensions of a
campaign
- Awareness raising
- Research
- Social Mobility
- Training
- Lobbying
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Awareness Raising
- Training of campaign developers
- Intended to Make the problem to
be addressed by the general
public.
- Systematization of information
available

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Research
- Academic Research
- Partnership with university
- Field interviews and data

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Training

- completes the cycle information- understanding -

action
- Runs in the mid and long terms scenario
- Further develops the contents but also the scope and
the vision

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Social
Mobilisation
- Used by grassroots
- Involves a lot of stakeholders
- Mass meetings, processions and demonstrations are
samples of social mobilisation

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Lobbying
- points directly to the legislators
- Influence the decision of the government
Example
Hongkong bill on deportation of criminals

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Your task
- Think of an advocacy
- select a candidate
- Think of a strategy on how to do a campaign in your
selected location
- Create a campaign jingle
- Presentation 5 minutes

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Reflection
▪ What is the most
important part of being
an advocate?
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