AN 24N

KEY FACTS

Name Guanzon Group of Companies

Founded 1945. Guanzon was founded in Dagupan

City as a hardware store selling kalesa
parts.
Logo
Industries Motorcycle and Mobile
served Phone

Geographic Philippines
areas
served
CEO Mario Ramon G. M.
Guanzon, Phd., M. E., OPM
Headquarters HEAD OFFICE
Brgy. II, Guanzon Bldg., Perez Blvd.,
Bohol Division Dagupan City, Pangasinan 2400
G/F Fortune Bldg. II
0366 CPG North MANILA OFFICE
Avenue, Cogon 253 Suzuki Bldg., Roosevelt Ave.,
District, Tagbilaran Brgy. San Antonio, Quezon City 1105
City, Bohol
Main competitors •Bayerische Motoren Werke AG
•Chrysler Group LLC, Daimler AG
•Ford Motor Company, General Motors
Company, Nissan
•Motor Company
•Hyundai Motor Company
•Tata Motors, Ltd.
•Toyota Motor Corporation
•Volkswagen AG;
•and many other automotive companies
Corporate Mission

Guanzon Group of Companies will

always strive in helping every Filipino make
their life comfortable by providing the best
and quality products and services.
Mission Statement

Guanzon Group of Companies aims to:

1. To establish and maintain competitiveness in the motorcycle and
mobile phone retail industry.

2. To attain and maintain a harmonious working relationship between

the employees and the Management.

3. To provide an avenue where customers can enjoy the best value

products and services.

4. To foster long term and stable relationship with suppliers thereby

enhancing quality and reliability.

5. To uphold and maintain at all times the highest standard of business

ethics.
Corporate Vision

The Guanzon Group visions to become a

national brand and an economically resilient
group that brings joy to the Organization and
the communities it serves.
Corporate Philosophy

Guanzon Group of Companies’ philosophy

is about working hard — in harmony with
others and always possess customer oriented set
of minds. It is putting together substantially to
achieve Global Market Progress.
 Strengths
•Local serving
•Good relationships with customers
•Well-trafficked location

Weaknesses
•Higher price compared to other companies with the same products and services
•Limited reach
•Modest advertising budget

Opportunities
•Growing interest in support as local service in the country
•Expansion industries served
•Timing and frequency of production and sell

Threats
•Increased competition
•Economic recovery
•Rising costs of resources
 POLITICAL ECONOMIC SOCIAL TECHNOLOGICAL

• Government • Increasing • Customers • Comparing of

law inflation rate • Consumers technological
• Increasing labor preferred a advancement of
cost lower other countries
• Foreign maintenance than the nation
currency & cost • Slow charging
exchange rate • Changing mobile phone
• Competitors behaviors of
buyers
• Foreign
practices
brought
competitive
products than
the country
Central Issue

Guanzon Group of Companies are selling

motorcycles and mobile phones in a higher price
than their competitors. Aside from that, the
corporation only operates in the Philippines, has
limited reach and is almost not known in the
country.
Statement of Objectives

To make a proposal for changing the

product’s prices and producing them
optimally;

To expand the brand’s image within the

country.
Alternative Courses of Action

1. Formulate new ways on optimizing the

production of motorcycles and mobile phones;

2. Build a brand image through promotion and

advertising of the corporation.
 Decision Matrix
VARIABLES ALTERNATIVES
ACA No.1 ACA No.2
Risk 1 2
Cost 1 3
Benefits 4 4
Ease of 2 4
Implementation

Total 8 13
Action Plan

1. Build a brand image through promotion

and advertising of the corporation.

2. Formulate new ways on optimizing the

production of motorcycles and mobile
phones.
 Persons
Actions Objectives Divisions Cost Time
Responsible

Expansion of To expand Marketing Marketing Estimated 8

market market in the Department Officer Php 300,000 months
through country
advertisement through
in TVs, radio advertisement
and social and promotion
media.

Production To produce Production Production Estimated 7

with less cost products with Department Officer Php 60,000 months
less cost

Periodic To evaluate the Managerial Manager Estimated Monthly

evaluation of monthly sales Department Php 30,000
sales of the company
 Activities Jan. Feb. Mar. Apr. May June July Aug. Sept. Nov. Dec.

Expansion
of market
through
advertisem
x x x x x x x x
ent in TVs,
radio and
social
media.
Production
with less
x x x x x x x
cost

Periodic
evaluation x x x x x x x x x x x
of sales