MBSA National Conference 2016

Communication Requirements for

Successful Implementation of Zero
Waste Management Strategies

By: Ravindran Raman Kutty

Grand Blue Wave Hotel, Shah Alam
08 & 09 December 2016
Contents

 Issues at hand

 Stakeholders

 Integrated Sustainable Waste Management Framework

 Sustainability Programs

 Way Forward
 Issues at hand
• Worldwide, growing need for sustainable and coherent solutions
to solid waste management problems.

• SWM in developing countries, increase in volume and type of

wastes, due to economic growth, urbanization and
industrialization

• Problem for national and local governments, making it tougher

to ensure an effective and sustainable management of waste.

• Different collection and treatment options which include

prevention, recycling, energy recovery and environmentally
sound land filling of solid waste.

• Involvement and participation of all the stakeholders—waste

processors (formal and informal recyclers), waste generators
(households, industries and agriculture) and government
institutions (regulators, waste managers and urban planners)
Stakeholders
Media
Industries Education
Ministry

Eateries
Environment

Waste
Schools/ Government
Universities Management

SW Corp/
Regulator
Customer

Local
NGO’s Authorities

Politicians
 Sustainability Programs

Customer (Household)

 Pay for waste management services

 Take waste management seriously

 Willing to learn about the negative and positive impacts

 Proper storage of garbage in the house or premises

 Participate with neighbours in activities to keep the

environment clean

 Encourage Re-Use / Reduce / Recycle at home

 Sustainability Programs

Local Authorities

 Always Keep waste management as a priority

 Provide infrastructural inputs and services

 Have a definite organizational setup with trained staff to

implement legislation (smaller local authorities)

 Punish violators with fines/penalties

 Compliment public/private participation

 Enlist informal sector participation. Maintain an up-to-date

database

 Fully support 3R

 Advocate of Education and Enforcement

 Sustainability Programs

City Planners

 Prioritize waste management while developing city plans/even

building (KLCC does not have any waste centres)

 Demarcate space and provision for waste management

facilities with ideal buffer zones

 Incinerator was a poor example Broga, Puchong and Kepong

 Sustainability Programs

NGOs / Social Workers

 Take lead in forming ward committees and community

participation in waste management

 Network with the other similar minded organisations

 Use existing contacts with the municipality and other

influential bodies to ensure maximum support

 Try and involve unemployed youth in the area for various jobs
– rempits/prisoners/gangsters

 Organise/sponsor ‘Clean City’ campaigns

 Aggressive 3R advocate
 Sustainability Programs

Teachers/academia

 Influence the minds of children on the culture of solid waste

management

 Inculcate a strict discipline in the children’s mind with regard

to solid waste. Carry out relevant research and development

 Instill the importance of cleanliness

Senior Citizens

 Help NGOs/CBOs in organising cleanliness drives in various

parts of the city

 Participate in all activities of the LA/NGOs

 Sustainability Programs

Youths

 Take up various opportunities – part/full time employment

 Organise activities on Waste :

 Managing collection of garbage

 Helping the organisers in conducting road shows

 Helping the promotion of the operation

 Sustainability Programs

Schools

 Awareness-raising must be targeted to the school-leavers and

children who are unable to attend school

 Pre-school activities

 Primary school syllabus on waste management

 College/University involvement in waste related activities

 More educational grants/scholarship to develop professional

Waste Workers

 Compulsory visit to Waste management facilities –

incinerator/land fill/city cleansing

 Environment Day must be celebrated in a bigger scale

 Sustainability Programs

Shop owners/Eateries

 Ensure that the waste/litter is properly put in a nearby

garbage bin

 Ensure to keep small garbage bin outside the shop

 Ensure that your customers do not throw the garbage just

outside the shops

 Ensure participation in all waste management campaigns

 Ensure food waste is composted

 Work closely with Indah Water / to manage the liquid food

waste

 Practice 3 R – separate waste at source : cans/cartons/plastics

 Sustainability Programs

Hospitals

 Follow the requirements of bio-medical rules (scheduled

medical waste

 Ensure maximum participation in all waste management

 Ensure 3R in all hospitals

 Sustainability Programs

Political or Social Leaders

 Can play an important role in stimulating the desire behavior

 Depositing refuse in containers

 Cleansing public places

 Participating in community clean-ups

 Keeping the street in front of their dwellings clean and litter

free and paying their collection bills on time and without
complaint

 Lead national/state/LA Campaign on Waste Management

 Sustainability Programs

Corporations/Industries

 Cleanliness not only in front but within the office/factory

premises but they also spread the message across the city

 Provide dustbins outside the office/company premises so that

the passers-by do not throw garbage on the road. Sponsor
‘CLEAN CITY’ programmes

 Conduct 3R programs

 Abolish illegal dumping's

 Abide by the Sustainability goals on Waste Management –

‘ZERO WASTE’
 Sustainability Programs

Religious Leaders

 To promote these messages during their sermons in mosques,

churches or temples

 Encourage worshippers to preach and practice proper waste

management
 Way Forward

Zero Waste

 A philosophy that encourages the redesign of resource life

cycles so that all products are reused. No trash is sent to
landfills and incinerators

 “ZERO WASTE is a goal that is ethical, economical and efficient

and visionary to guide people in changing their lifestyles and
practices to emulate sustainable natural cycles, where all
discarded materials are designed to become resources for
others to use

 Means designing and managing products and processes to

systematically avoid and eliminate the volume and toxicity of
waste and materials, conserve and recover all resources and
not burn or bury them
 Way Forward

Zero Waste

 Implementing this will eliminate all discharges to land, water

or air that are a threat to planetary, human, animal or plant
health

 Refers to waste management and planning approaches which

emphasize waste prevention as opposed to end of pipe waste
management

 It is a whole system approach that aims for a massive change

in the materials flow through society, resulting in no waste

 Encompasses more that eliminating waste through recycling

and reuse, it focuses on restructuring production and
distribution systems to reduce waste.
 Way Forward

Zero Waste

 Is more of goal or ideal rather than a hard target. It provides

guiding principles for continually working towards eliminating
wastes

 Eliminating waste from the outset requires heavy involvement

primarily from industry and government. Industry has control
over product and packaging design, manufacturing processes
and material selection. Governments have the ability to form
policy and provide subsidies for better product manufacturing,
design and the ability to develop and adopt comprehensive
waste management strategies which can eliminate waste
rather just manage it.

 Zero waste can represent an economical alternative to waste

systems
 Way Forward

Zero Waste

 It is an environmental alternative to waste since waste

represents a significant amount of pollution in the world.

 Cradle-to-grave is a term used to describe a linear model for

materials that begins with resource extraction moves to
product manufacturing and ends at a ‘grave’, where the
product is disposed of in a landfill.

 Cradle-to-grave is in direct contrast to cradle-to-cradle.

Cradle-to-cradle is a term used in life-cycle analysis to
describe a material or product that is recycled into a new
product at the end of its life, so that ultimately there is no
waste.
 Zero Waste

Benefits

 Promotes not only reuse and recycling, but more importantly,

it promotes prevention and product designs that consider the
entire product life cycle

 Designs strive for reduced materials use, use of recycle

materials, and use of more benign materials, longer product
lives, reparability and ease of disassembly at end of life

 Strongly supports sustainability by protecting the

environment, reducing costs and producing additional jobs in
the management and handling of wastes back into the
industrial cycle

 Zero waste strategy may be applied to businesses,

communities, industrial sectors, schools and homes
 Zero Waste

Key Benefits

 Saving money. Since waste is a sign of inefficiency, the

reduction of waste can reduce costs

 Faster Progress. A zero waste strategy improves upon

production processes and improving environmental prevention
strategies which can lead to take larger more innovative steps

 Supports sustainability. A zero waste strategy supports all

three of the generally accepted goals of sustainability –
economic well-being, environmental protection and social well-
being

 Improved material flows. A zero waste strategy would use far

fewer new raw materials and send no waste materials to
landfills. Any material waste would either return as reusable
or recycled materials or would be suitable for use as compost
TERIMA KASIH
THANK YOU
NANDRI
XIE XIE