Perspective

and philosopy
of technology
 technology
Comes from GREEK WORDS TECHNE
and LOGOS.

TECHNE means art, craft, or skills.

LOGOS means ‘to speak of’
 Three
perspective
on technology
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 functionalism
Focuses on how media and technology
contribute the smooth function of the
society. It has a division of function that
helps to improve and develop the society.
Technology provides to the stability of the
society.
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 1.
Commercial function
Promote good and services to the
society. It is a highly functional way to
meet the needs of the people to a
demographic location where they lives.
 2.
social norm function
It helps us to pass along norms,
values and beliefs to a next
generation. It can open a
‘BOARDERLESS WORLD’ where anyone
can shares culture by media.
 3.
life-changing function
To change our life for the better and
sometimes for the worse. Exposed to
an issues with media that people will
really care about it for the
awareness.
 Conflict perspective
> Focuses on the creation and reproduction of
inequality- social process that tend to disrupt
the society than to help it smooth operation.
> Media and technology evolve and replace
traditional forms of HEGEMONIC media.
> Which will weaken the gatekeeper role in
distribution of information.
 Conflict perspective
> Like popular site such as: YouTube and
Facebook not only allow people shares
information but also engaged in self-
policing.
- Users allow to report any
inappropriate behaviour that
moderators will then address.
 Conflict perspective

> Therefore, it concerns with how

technology reinforces inequalities
among communities.
 Symbolic interactionism
> Technology serve as symbol for many.
> Like the kind of computer you owned, the
car that you drive, the phone you have,
ability to buy a latest apple product-
SOCIAL INDICATOR of wealth and status.

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 Symbolic interactionism
> People who see technology as symbolizing
the coldness and alienation of modern life
(NEOLUDDITES)
> People who see technology symbolizes the
potential for a brighter future
(TECHNOPHILES)

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 Symbolic interactionism
> It concludes that technology as a symbolic
usage is a signs of everything from a
futuristic world to a successful
professional life.

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PHILOSOPHY ON
TECHNOLOGY

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ERNST KAPP
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 • Tools and weapons are
identified as different forms of
organ projection to a various
areas of the material world
• The notions that humans
uses technology in an effort to
project the organs to the
outside.
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 Martin
heidegger
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Technology is ‘a way of revealing’.
A way of knowing, uncovering the
hidden nature of things. We need to
open up the possibility of relying
on technology while not becoming
ENSLAVED to it.

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Technolgy has a low
social and epistemic
status and it imitates
nature. As he proposed
four causes:
1. Material cause
2. Formal cause

aristotle
3. Efficient cause
4. Final cause

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Plato & aristotle
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> The means of technique and
technology as the body of knowledge
associated with a particular practice
of making.
> Craftsmanship (ship captains
‘techne’ of piloting a ship, a farmer,
a musician)
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‘the real danger is not that
computers will begin to
think like men, but that men
will begin to think like
computers’

- Sydney J. Harris
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