Store Classification

- A new approach
Retail Environment
This is the term used to define the type of stores to ensure focus not only on the physical store but also on the shopper
behaviour expected and hence developing a robust plan!

RE Classification - TT
RE Classification - TT
High End Grocer
Paan-Cigarette Store
Low End Grocer
Tea Stall / Juice Store /
Food Stores Kiosk
Stand Alone Supermarkets Wholesale
Others Chemist

Overall 9 RE’s being classified in system

HEG Outlet Classification:
An outlet that sells FMCG products
specially grocery items and satisfies
the following conditions :
• Outlet area > 300 sq. ft.
• Presence of a helper in the outlet
apart from cashier/owner
• Average monthly turnover of PVMI
products > Rs. 3,000
LEG Outlet Classification
Outlet which is a grocer but NOT HEG is
defined as LEG.
FS Outlet Classification:
An outlet that sells food and beverages
products such as bakery items, ice-
creams, confectionery or, dry fruits but
don’t stock other FMCG categories and
grocery items
Paan-Cigarette Outlet
Classification:
- An outlet whose primary business is Paan /
Cigarette sales
- An outlet which is branded by any
Cigarette company (ITC / GPI)
Tea Stall / Juice Outlet /
Kiosk Classification:
An outlet whose primary business
is Tea / Juice / Milk / PCO sales
Chemist Outlet Classification:
An outlet selling ethical allopathic
medicines & also stocking FMCG products
Stand Along Supermarkets
Outlet Classification:
An outlet which is a self-service format
but not part of a national / regional chain
Wsale Outlet Classification:
Outlets selling FMCG products to retailers
are defined as Wholesale

Current definition of wsale

continues
 HEG Outlet Classification:
An outlet that sells FMCG products specially grocery items and satisfies the
following conditions :
• Outlet area > 300 sq. ft.
• Presence of a helper in the outlet apart from cashier/owner
• Average monthly turnover of MDLZ products > Rs. 3,000
FS Outlet Classification:
An outlet that sells food and beverages products such as bakery items,
ice-creams, confectionery or, dry fruits but don’t stock other FMCG
categories and grocery items

LEG Outlet Classification Chemist Outlet Classification:

An outlet selling ethical allopathic medicines & also stocking FMCG
Outlet which is a grocer but NOT HEG is defined as LEG
products

Paan-Cigarette Outlet Classification: Stand Along Supermarkets Outlet Classification:

- An outlet whose primary business is Paan / Cigarette sales An outlet which is a self-service format but not part of a national /
- An outlet which is branded by any Cigarette company (ITC / GPI) regional chain

Tea Stall / Juice / Kiosk Store Outlet Classification: Wsale Outlet Classification:
An outlet whose primary business is Tea / Juice / Milk / PCO sales Outlets selling FMCG products with at least 50% of total sale made to
retailers are defined as Wholesale
Thank you!