HENKEL: BUILDING A

WINING CULTURE
Group: 1

Abhishek Kandey

Pankaj Agrawal

Pratyush Samatray

Ramasis Jaiswal

Trinath Ojha
 HISTORY OF HENKEL

1876: Founded by fritz Henkel

1923: Diversified into product Glue

1930: Demise of fritz Henkel and distribution of business between three

children.

1949: Addition of personal care products.

1985: Raised capital for expansion by offering non-voting shares.

2008: 14 bn Euros sales in 125 countries.

 BUSINESS OVERVIEW

Strategic Business units Revenue

Laundry and Home Care: 30%

Beauty Care: 22%

Adhesive Technologies: 48%

 NEED FOR CHANGE
Year 2008 Strategic Goal for 2012
• 58% drop in sales in 2008-Q3 forcing
• Financial crisis, sales revenue Euro 14
Rorsted(CEO) to transform Henkel into
billion, over 8% increase in sales from
leaner and more performance driven
previous year, 4 billion less than market
company.
leader 3M.
• EBIT: 10.3%
• Organization sales growth: 3-4%
• “the happy underperformer: always #2 or
#3 position” • EBIT margin(2012): 14%
• EPS growth(CAGR): >10%
• “Stay where we are is no longer an option
either we move up or down”