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PESTLE ANALYSIS

POLITICAL TECHNOLOGICAL
 Animation Industry enjoys tax benefits  Changes in technology affect the
 Political differences are an obstacle to cost of production
International trade  New technological advancements
are affecting world media

ECONOMIC LEGAL
 Global financial crisis slows down growth  Improving legal protection for
 Emerging markets in some countries offer a consumer rights in developing
cost advantage in terms of salaries and the markets
overall cost of production  Broadening intellectual property
protections

SOCIAL ENVIRONMENTAL
 Different cultures, stories and history of  Changing and worsening cyclical
the host place. weather
 Changes in customers’ preferences for  Consumers’ rising awareness
entertainment regarding environmental issues

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