Professional Documents
Culture Documents
Disney PESTLE
Disney PESTLE
POLITICAL TECHNOLOGICAL
Animation Industry enjoys tax benefits Changes in technology affect the
Political differences are an obstacle to cost of production
International trade New technological advancements
are affecting world media
ECONOMIC LEGAL
Global financial crisis slows down growth Improving legal protection for
Emerging markets in some countries offer a consumer rights in developing
cost advantage in terms of salaries and the markets
overall cost of production Broadening intellectual property
protections
SOCIAL ENVIRONMENTAL
Different cultures, stories and history of Changing and worsening cyclical
the host place. weather
Changes in customers’ preferences for Consumers’ rising awareness
entertainment regarding environmental issues