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CONFIDENTIAL

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offering

Product Package Place Price Positioning

promotion

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Style

Strategy Skills

Shared
values

Staff Systems

Structure

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entrant

Industry
Suppliers Buyers
competitors

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84

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85

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86

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87

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88

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89

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90

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AT WORK
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Text Text Text

Text 91

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92

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Text

Text
93

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Text Text

Text Text

94

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FORCES AT WORK
Unit of measure

New
entrant

Industry
Suppliers Buyers
competitors

Substitutes

95

* Footnote
Source: Source
PARALLEL
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Text

Text

Text

96

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Text Text

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97

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98

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Text

99

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Text Text

100

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UP & DOWN
Unit of measure

Text
Text

101

* Footnote
Source: Source
2S-5S
Unit of measure
The people in the
organization, considered
in terms of corporate
demographics, not individual
The processes and personalities
procedures through The way
which things get done managers
Staff collectively
A coherent set from day to day
behave with
of actions aimed Systems Style respect to use
at gaining a of time,
sustainable Strategy Skills attention,
advantage and symbolic
over competition Capabilities actions
Shared
possessed by Structure
the organization Values
as a whole as Those ideas of what
distinct from the is right and desirable
The organization chart
individuals. (in corporate and/or
and accompanying
Some companies individual behavior)
baggage that show
perform which are typical of the
who reports to whom
extraordinary organization and
and how tasks are
feats with both divided up and 102common to most of its
ordinary people members
integrated
* Footnote
Source: Source
3CS TRIANGLE
Unit of measure

Customer

Distributors

Clients Competitors

Suppliers

103

* Footnote
Source: Source
3S-4S
Unit of measure

The organization chart and

accompanying baggage that show
who reports to whom and how
tasks are both divided up and
A coherent set of integrated
actions aimed at The people in
gaining a sustainable the organization,
advantage Structure considered in
Capabilities over competition terms of corporate
possessed by demographics, not
the organization individual personalities
as a whole as Strategy
distinct from
the individuals. Skills Staff Style
Some companies Shared
perform extraordinary values
feats with ordinary The way managers collectively
people behave with respect to use of
Those ideas of what is right time, attention and symbolic
and desirable (in corporate Systems
actions
and/or individual behavior)
which are typical of the The processes and procedures
104
organization and common through which things get done
to most of its members from day-to-day
* Footnote
Source: Source
7S
Unit of measure

The way managers

collectively behave with Capabilities possessed by the
respect to use of time, organization as a whole as
attention and symbolic distinct from the individuals.
A coherent set of actions Some companies perform
actions aimed at extraordinary feats with
gaining a sustainable Style ordinary people
advantage over
competition Strategy Skills Those ideas of what is right
and desirable (in corporate
Shared and/or individual behavior)
values which are typical of the
organization and common
Staff Systems to most of its members
The people in the
organization, considered The processes and and
Structure
in terms of corporate procedures through
demographics, not which things get done
individual personalities The organization chart from day-to-day
and accompanying
baggage that show 105
who reports to whom
and how tasks are both
* Footnote divided up and integrated
Source: Source
BUSS PORTFOLIO
Unit of measure

High
Competitive position

Medium
Low

Low Medium High

106
Product/market attractiveness
* Footnote
Source: Source
CHANGE BOARD
Unit of measure

Commitment Capability
Change
vision Individual Enabling
Conviction Courage
activity devices

Chief
Executive

Leadership
groups

Down the
line

External
constitution
107

* Footnote
Source: Source
DELTA P
Unit of measure
• Accurate measurement
of action and results
• Clear accountabilities
• Early wins
• Flow of 2-way communications
• People’s understanding, belief
and contribution to act on vision
and action plans

Visible demonstration • Implementation or

of new vision and near implementation
values by client of required structure
Performance and systems
leadership Communications
Measurement

Vision and Organizational

Leadership
Delta P Infrastructure

Problem
• Action plans sufficient to Solving
People
achieve goals Process
Development • Client managers
• Agreement on objectives (particularly middle
by line management management) have
• Management of high- skill to lead program
involvement process implementation
108
• Change in actual
behavior
* Footnote
Source: Source
MACS
Unit of measure

• Industry attractiveness
• Competitive position
• Restructuring/rationalization opportunities

Value-creation potential in business unit

High Medium Low

Relative ability to extract value

Retain and Retain and Retain and

• Corporate
Natural
owner give top give priority manage for
center skills
priority code or
liquidate
• Business
unit linkages
“One of the

Probably Divest Divest or

• Taxation/ divest liquidate
pack”

valuation
differences

109

* Footnote
Source: Source
MANUFACTURING STRATEGY
Unit of measure

Business Strategy

Manufacturing Strategy

Configuration Research
Systems Focus

Organization Labor
Policy
Make
vs.
Process Buy Product
Design Design
110

* Footnote
Source: Source
PENTAGON
Unit of measure

2 5
Restructuring
framework

3 4

111

* Footnote
Source: Source
PRICE BENEFIT
Unit of measure

Benefit

Competitive
advantage

Competitive
disadvantage

Price

112

* Footnote
Source: Source
SMILE CHART
Unit of measure

Appraise performance Bottom up

and prospects action programs
1 8
Develop
strategy 2
3 7 Top down
action programs

4 6
Redesign Assess change
pivotal jobs 5 readiness
Design the skill
building process 113

* Footnote
Source: Source
STRAT GAMEBOARD
Unit of measure

3.
Create and
pursue a unique
2. advantage 4.
Resegment the Exploit unique
market to create a advantage
niche 1. industrywide
When to
Do more and
compete
better of the
same

114

* Footnote
Source: Source
STRAT MANAGE
Unit of measure

Stage 4

Stage 3

Stage 2
Stage 1

Forecast Externally Strategic

Budget based orientated manage-
planning planning planning ment

Meet Predict the Think Create the

budget and future strategically future
schedule

Value system 115

* Footnote
Source: Source
TREE PRODUCTIVITY
Unit of measure
Selling margin
Contribution
Effectiveness Sales
Contribution Available
selling time Selling rate
Sales
Available selling time
Productivity
Contribution Utilization
Total selling costs Available selling time
Total sales time

Efficiency Support leverage

Available selling time Total sales time
Total selling costs Support costs

Support intensity
116
Support costs
Total selling costs
* Footnote
Source: Source
VALUE CREATION
Unit of measure

Improve core
Redeploy
business
assets
performance

Maximize
shareholder
value

Adopt sound Grow through

financing acquisition
approach and/or merger
Grow
through
cultural
initiative
117

* Footnote
Source: Source
VALUE SOURCES
Unit of measure

Industry restructure
Corporate
center skills Internal controller

Shared resources
Linkages
between Transfer of capability
business units Vertical integration
Client’s relative
ability to extract
value
Differences in tax position
Real
Existence of non-cases objectives
Financial
ownership fit Inefficiencies in financial markets
Perceived
Difference in valuation technique

118

* Footnote
Source: Source
GANTT10
Unit of measure

<##>
Header <##> <##> <##> <##> <##> <##> <##> <##> <##> <##>
Text

119

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Source: Source
GANTT15
Unit of measure

##
Header ## ## ## ## ## ## ## ## ## ## ## ## ## ## ##
Text

120

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Source: Source
VENN 2
Unit of measure

Text Text

121

* Footnote
Source: Source
VENN 3
Unit of measure

Text Text

Text

122

* Footnote
Source: Source
 CONFIDENTIAL

Frequently Used Template

Data Driven

Template
June 2002
AREA
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350

300

250

200
Label 1
150

100

50 Label 2

0
1996 1997 1998 1999 2000 2001
Label 3

124

* Footnote
Source: Source
BAR
Unit of measure

Label 1 50

40
Label 2
30

Label 3
20

Label 4 10

Label 5

125

* Footnote
Source: Source
BAR 2
Unit of measure

Title Title
Unit of measure Unit of measure

Label 1 50 50
Label 1

40 40
Label 2 Label 2
30 30

Label 3 Label 3
20 20

Label 4 10 Label 4 10

Label 5 Label 5

126

* Footnote
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BAR BUTTED
Unit of measure
40
50
Label 1 55

30
40
50
Label 2
20
30
45
Label 3 10
25
30

5
Label 4 15
25

Label 5
127

* Footnote
Source: Source
BAR STACKED
Unit of measure

Series Series Series

50 23 43
Label 1 000

40 25 23
Label 2 000
30 45 23

Label 3 000
20 65 23

Label 4 10 96 23 000

Label 5 000

128

* Footnote
Source: Source
BAR STACKED 100%
Unit of measure

Series Series Series 100%=

45 90 50
Label 1 000

20 80 40
Label 2 000
30 70 30

Label 3 000
40 60 20

Label 4 50 50 10 000

Label 5 000

129

* Footnote
Source: Source
BUBBLE
Unit of measure
Title
Unit of measure
700

600
Label 5
500
Label 6
400
Label 4
300

200 Label 3
100 Label 2

0 Label 1
0 50 100 150 200 250

130
Title
Unit of measure
* Footnote
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COLUMN
Unit of measure

60

50

40

30

20

Label 1 Label 2 Label 3 Label 4 Label 5

131

* Footnote
Source: Source
COLUMN 2
Unit of measure

Title Title
Unit of measure Unit of measure
76 76

67 67

45 45

30 30

20 20

Label 1 Label 2 Label 3 Label 4 Label 5 Label 1 Label 2132

Label 3 Label 4 Label 5

* Footnote
Source: Source
COLUMN BUTTED
Unit of measure

80

70 70

60 60 60

50 50 50

40 40 40

30 30

20

Label 1 Label 2 Label 3 Label 4 Label 5

133

* Footnote
Source: Source
COLUMN STACKED
Unit of measure

000
30
000
25

50
20 000
40
20 000
30
20 20
000 20 20
20 20
Series 20
20 60
50
Series 40
30
20

Series

Series
Label 1 Label 2 Label 3 Label 4 Label 5

134

* Footnote
Source: Source
COLUMN STACKED 100%
Unit of measure

100%= 000 000 000 000 000

15 10 10 10
Series 20
10 10
15 20
20 20
Series 40 20
35
30

Series 60
50
35 40
30

Series

Label 1 Label 2 Label 3 Label 4 Label

135 5

* Footnote
Source: Source
COMBO PIE SEGMENT COLUMN
Unit of measure

Title Title
Unit of measure Unit of measure
Label 5 100% = 000

10
30
Series
Label 4 10

45
30
15 Label 1
Series
Label 3 20

20
20 Series

Series
Label 2
136
Label 1

* Footnote
Source: Source
COST CURVE
Unit of measure
Title
Unit of measure
300

250 Label 5

200
Label 4

150

100

50
Label 3
0
0 50 100 150 200
Label 2
Label 1

137

* Footnote
Source: Source
DUAL COLUMN LINE
Unit of measure
Title Title
Unit of measure Unit of measure
200 1,000
176
180 900

160 150 800

140 700

120 600
100
100 500
85
80 70 400

60 300
45
40 30 200

20 10 100

0 0
1990 1991 1992 1993 1994 1995 1996 1997

138

* Footnote
Source: Source
DUAL LINE
Unit of measure
Title Title
Unit of measure Unit of measure
200 1,000

180 900

160 800

140 700

120 600

100 500

80 400

60 300

40 200

20 100

0 0
1990 1991 1992 1993 1994 1995 1996 1997

139

* Footnote
Source: Source
LINE
Unit of measure

600

500 Label 1

400

300

Label 2
200

100 Label 3
Label 4
0
1990 1991 1992 1993 1994 1995 1996 1997

140

* Footnote
Source: Source
PIE
Unit of measure

Label 5
10

10
Label 4

45

15 Label 1

Label 3

20

Label 2

141

* Footnote
Source: Source
PIE 2
Unit of measure

Title Title
Unit of measure Unit of measure
Label 5 Label 5
10 10

Label10
4 Label 10
4
45 45
15 Label 1 15 Label 1
Label 3 Label 3
20 20

Label 2 Label 2

142

* Footnote
Source: Source
RANGE HIGH LOW
Unit of measure

250

200

150

100

50

0
1990 1991 1992 1993 1994 1995 1996 1997

143

* Footnote
Source: Source
SCATTER X & Y
Unit of measure

300

250

200

150

100

50

0
0 50 100 150 200

144

* Footnote
Source: Source
WATERFALL BAR
Unit of measure

50
Label 1

25
Label 2
45

Label 3
65

Label 4 185

Label 5

145

* Footnote
Source: Source
WATERFALL COLUMN
Unit of measure

80

20

20

20
20

Label 1 Label 2 Label 3 Label 4 Label 5

146

* Footnote
Source: Source
 CONFIDENTIAL

Frequently Used Template

Named Objects

Template
June 2002
ARROWS
Unit of measure

148

* Footnote
Source: Source
DISCLAIMERS CLIENT
Unit of measure

149

This report is solely for the use of client personnel. No part of it may be
* Footnote circulated, quoted, or reproduced for distribution outside the client
Source: Source organization without prior written approval from McKinsey & Company.
DISCLAIMERS INTERNAL
Unit of measure

This report contains information that is confidential and proprietary to

McKinsey & Company and is solely for the use of McKinsey & Company
150
personnel. No part of it may be used, circulated, quoted, or reproduced
for distribution outside McKinsey & Company. If you are not the
intended recipient of this report, you are hereby notified that the use,
* Footnote circulation, quoting, or reproducing of this report is strictly prohibited and
Source: Source may be unlawful.
DISCLAIMERS PRESENTATION
Unit of measure

151
This report is solely for the use of client personnel. No part of it may be
circulated, quoted, or reproduced for distribution outside the client
organization without prior written approval from McKinsey & Company.
* Footnote This material was used by McKinsey & Company during an oral
Source: Source presentation; it is not a complete record of the discussion.
LEGENDS Legend
Unit of measure Legend
Legend

152

* Footnote
Source: Source
MCKINSEY LOGO
Unit of measure

153

* Footnote
Source: Source
MISC
Unit of measure



–
154

* Footnote
Source: Source
MOONS Legend
Unit of measure Legend
Legend

Low
Medium
High

Low
Medium
High

155

* Footnote
Source: Source
STICKER STICKER
Unit of measure

ILLUSTRATIVE

CONFIDENTIAL

PRELIMINARY
DRAFT
ESTIMATE

EXAMPLE
FOR DISCUSSION ONLY

FOR DISCUSSION

156

* Footnote
Source: Source
STICKER OTHER
Unit of measure

PRELIMINARY TO BE COMPLETED
DISCUSSION DRAFT DRAFT
BACKUP
DISGUISED PRELIMINARY
ESTIMATE HYPOTHESIS
DRAFT FOR DISCUSSION
CONFIDENTIAL STRAW MAN
SAMPLE DISCUSSION DRAFT
REVISED
CONCEPTUAL DISGUISED
CLIENT EXAMPLE
PROPOSED

ROUGH ESTIMATE

157

* Footnote
Source: Source
WORLD MAP
Unit of measure

158

* Footnote
Source: Source
 CONFIDENTIAL

Frequently Used Template

Text

Template
June 2002
PPT TABLE 2
Unit of measure
Heading Heading
Text Text

160

* Footnote
Source: Source
PPT TABLE 3
Unit of measure
Heading Heading Heading
Text Text Text

161

* Footnote
Source: Source
PPT TABLE 4
Unit of measure
Heading Heading Heading Heading
Text Text Text Text

162

* Footnote
Source: Source
PPT TABLE 5
Unit of measure
Heading Heading Heading Heading Heading
Text Text Text Text Text

163

* Footnote
Source: Source
PPT TABLE 6
Unit of measure
Heading Heading Heading Heading Heading Heading
Text Text Text Text Text Text

164

* Footnote
Source: Source
 CONFIDENTIAL

Frequently Used Template

SEO VA

Template
June 2002
Unit of measure

• Text
Text

• Text
Text

• Text
Text

166

* Footnote
Source: Source
Unit of measure

Title Title

• Text • Text

167

* Footnote
Source: Source
Unit of measure

Title Title

• Text • Text

Text

168

* Footnote
Source: Source
EXHIBIT TITLE

Title

•
Text

•
Text
Text

•
Text

169

* Footnote
Source: Source
EXHIBIT TITLE

Title

•
Text

•
Text

•
Text

170

* Footnote
Source: Source
EXHIBIT TITLE

Title Title

• •
Text

• •
Text

• •
Text

171

* Footnote
Source: Source
EXHIBIT TITLE

Title Title Title

• • •
Text

• • •
Text

• • •
Text

172

* Footnote
Source: Source
2 COLUMN

Title Title

• Text • Text

173

* Footnote
Source: Source
3 COLUMN

Title Title Title

• Text • Text • Text

174

* Footnote
Source: Source
4 COLUMN

Title Title Title Title

• Text • Text • Text • Text

175

* Footnote
Source: Source
5 COLUMN

Title Title Title Title Title

• Text • Text • Text • Text • Text

176

* Footnote
Source: Source
6 COLUMN

Title Title Title Title Title Title

• Text • Text • Text • Text • Text • Text

177

* Footnote
Source: Source
7 COLUMN

Title Title
Title Title Title Title Title Title Title

• Text • Text • Text • Text • Text • Text • Text

178

* Footnote
Source: Source
8 COLUMN

Text Text Text Text Text Text Text Text

Text Text Text Text Text Text Text Text

179

* Footnote
Source: Source
3-STEP

Text

Text
• Text
Text
• Text

Text • Text

180
4-STEP

Text

Text

Text • Text

Text • Text
• Text
Text • Text

181
5-STEP

Text
Text
Text
• Text
Text
• Text
Text
• Text
• Text
Text • Text

182
3 HORIZONTAL
Unit of measure

Text

Text

Text
• Text

• Text
• Text

• Text • Text • Text

183

* Footnote
Source: Source
4 HORIZONTAL
Unit of measure

Text
Text
Text
Text • Text
• Text
• Text
• Text

• Text • Text • Text • Text

184

* Footnote
Source: Source
5 HORIZONTAL
Unit of measure

Text
Text
Text
Text • Text
Text
• Text
• Text
• Text
• Text

• Text • Text • Text • Text • Text

185

* Footnote
Source: Source
4-STEP
Unit of measure

Text

Text • Text
Text • Text
Text • Text
• Text

186

* Footnote
Source: Source
FLOW 2
Unit of measure

Header Header

• Text • Text

187

* Footnote
Source: Source
FLOW 2 TITLE
Unit of measure

Header Header

• Text • Text
Text

188

* Footnote
Source: Source
FLOW 3
Unit of measure

Header Header Header

• Text • Text • Text

189

* Footnote
Source: Source
FLOW 3 TITLE
Unit of measure

Header Header Header

• Text • Text • Text

Text

190

* Footnote
Source: Source
FLOW 4
Unit of measure

Header Header Header Header

• Text • Text • Text • Text

191

* Footnote
Source: Source
FLOW 4 TITLE
Unit of measure

Header Header Header Header

• Text • Text • Text • Text

Text

192

* Footnote
Source: Source
FLOW 5
Unit of measure

Header Header Header Header Header

• Text • Text • Text • Text • Text

193

* Footnote
Source: Source
FLOW 5 TITLE
Unit of measure

Header Header Header Header Header

• Text • Text • Text • Text • Text

Text

194

* Footnote
Source: Source
HORIZONTAL FLOW 3
Unit of measure

Title

Text
• Text

• Text
Text

• Text
Text

195

* Footnote
Source: Source
HORIZONTAL FLOW 4
Unit of measure

Title

Text • Text

• Text
Text

• Text
Text

• Text
Text

196

* Footnote
Source: Source
HORIZONTAL FLOW 5
Unit of measure
Title Title

Text • Text • Text

• Text • Text
Text

• Text • Text
Text

• Text • Text
Text

• Text • Text
Text

197

* Footnote
Source: Source
HORIZONTAL FLOW 6
Unit of measure
Title Title

Text • Text • Text

• Text • Text
Text

• Text • Text
Text

• Text • Text
Text

• Text • Text
Text

• Text • Text
Text
198

* Footnote
Source: Source
HORIZONTAL FLOW 7
Unit of measure
Title Title

Text • Text • Text

• Text • Text
Text

• Text • Text
Text

• Text • Text
Text

• Text • Text
Text

• Text • Text
Text

• Text • Text
Text
199

* Footnote
Source: Source
FLOW WITH SHOCK 1
Unit of measure

Title Header Header Header

• Text • Text • Text • Text

200

* Footnote
Source: Source
FLOW WITH SHOCK 2
Unit of measure

Header Header Header Title

• Text • Text • Text • Text

Text

• Text • Text • Text • Text

Text

201

* Footnote
Source: Source
FLOW WITH 3 COLUMN

Text Text Text

• Text • Text • Text

Text

• Text • Text • Text

Text

• Text • Text • Text

Text

• Text • Text • Text

Text

• Text • Text • Text

Text
202

* Footnote
Source: Source
FLOW WITH 2 COLUMN

Text Text

• Text • Text
Text

• Text • Text
Text

• Text • Text
Text Text

• Text • Text
Text

• Text • Text
Text
203

* Footnote
Source: Source
SQUARE FLOW
Unit of measure

Text Text
• Text • Text

Text
Text
• Text
• Text

204

* Footnote
Source: Source
FRAMEWORK
Unit of measure

Text Text
• Text • Text

Text Text
• Text • Text

205

* Footnote
Source: Source
Unit of measure

Title Title

• Text • Text

206

* Footnote
Source: Source
Unit of measure

Title Title

• Text • Text

207

* Footnote
Source: Source
Unit of measure

Title Title

• Text • Text

Title Title

• Text • Text

208

* Footnote
Source: Source
Title Title

• Text • Text

xxxxx

Title Title

• Text • Text

209
Unit of measure

Title Title Title

• • •

210

* Footnote
Source: Source
Unit of measure

Title Title

• Text • Text

Title

211

* Footnote
Source: Source
Unit of measure

• Text
Text

Text

Text Text

• Text • Text

212

* Footnote
Source: Source
Unit of measure

• Text

Text

• Text • Text
Text Text
Text

• Text • Text
Text Text

213

* Footnote
Source: Source
SCP

External
shock S tructure C onduct P erformance

• xxxx • xxx • xxxx • xxxx

214

* Footnote
Source: Source
Unit of measure

Text Text Text Text

• Text • Text • Text • Text

Text

• Text • Text • Text • Text

Text

215

* Footnote
Source: Source
Unit of measure

Text

Text Text Text Text

• Text • Text • Text • Text

Text

• Text • Text • Text • Text

Text

216

* Footnote
Source: Source
Unit of measure

Text

Text Text Text Text Text Text

• Text • Text • Text • Text • Text • Text

Text

• Text • Text • Text • Text • Text • Text

Text

217

* Footnote
Source: Source
Unit of measure

Text

Text

Title Title Title Title Title

• Text • Text • Text • Text • Text

218

* Footnote
Source: Source
Unit of measure
Text
Text Text
Text

Text
Text Text Text
Text

Text
Text Text
Text
Text
Text
Text Text
Text

Text
Text Text Text
Text

Text
Text Text
219
Text

* Footnote
Source: Source
Unit of measure
Title

•
Text

•
Text Text

•
Text

Text
•
Text

•
Text Text

•
Text 220

* Footnote
Source: Source
Title Title Title Title

• Text • Text

Text

• Text • Text

Text Text

• Text • Text

Text

221

* Footnote
Source: Source
TEAM STRUCTURE

Title
•

Title Client McKinsey Expert group

• • • •

222

* Footnote
Source: Source
Unit of measure

Text

Text

223

* Footnote
Source: Source
Unit of measure

Text

Text

Text

Text

Text

224

* Footnote
Source: Source
Unit of measure

Title

Title Title Title

• Text • Text • Text

Title
Title
225

* Footnote
Source: Source
Unit of measure

Title

Title Title Title Title

• Text • Text • Text • Text

Title
Title
226

* Footnote
Source: Source
 Title

Title Title Title

• Text • Text • Text

Title
227
Unit of measure

Text
• Text
Text
• Text

228

* Footnote
Source: Source
 Title

Sub title Sub title

• •
• •
• •

Risk management
229
Unit of measure

Text Text

• Text • Text • Text • Text • Text • Text

230

* Footnote
Source: Source
CYCLE 2
Unit of measure

• Text • Text

Text Text

231

* Footnote
Source: Source
CYCLE 2
Unit of measure

• Text • Text

Text Text

232

* Footnote
Source: Source
CYCLE 3
Unit of measure
• Text

Text

• Text

• Text Text
Text

233

* Footnote
Source: Source
CYCLE 3
Unit of measure
• Text

Text

• Text

• Text Text
Text

234

* Footnote
Source: Source
CYCLE 4
Unit of measure

• Text • Text

Text
Text

• Text • Text
Text
Text

235

* Footnote
Source: Source
CYCLE 4
Unit of measure

• Text • Text

Text
Text

• Text • Text
Text
Text

236

* Footnote
Source: Source
CYCLE 5
Unit of measure

• Text • Text

Text
Text

• Text

Text • Text

Text

Text

• Text

237

* Footnote
Source: Source
CYCLE 5
Unit of measure

• Text • Text

Text
Text

• Text

Text • Text

Text

Text

• Text

238

* Footnote
Source: Source
CYCLE 6
Unit of measure

• Text • Text

Text
Text

• Text • Text
Text
Text

Text
• Text Text

• Text

239

* Footnote
Source: Source
CYCLE 6
Unit of measure

• Text • Text

Text
Text

• Text • Text
Text
Text

Text
• Text Text

• Text

240

* Footnote
Source: Source
FORCES AT WORK
Unit of measure

Text
• Text

Text Text
• Text • Text
Text
• Text

Text
• Text

241

* Footnote
Source: Source
2 BY 2 MATRIX
Unit of measure

High
Text • Text • Text

• Text • Text

Low
High Low
Text 242

* Footnote
Source: Source
2 BY 3 MATRIX
Unit of measure

• Text • Text • Text

High
Text

• Text • Text • Text

Low

Low Medium High

243
Text
* Footnote
Source: Source
3 BY 3 MATRIX
Unit of measure

• Text • Text • Text

High

• Text • Text • Text

Medium
Text

• Text • Text • Text

Low

Low Medium High

244
Text
* Footnote
Source: Source
4 BY 3 MATRIX
Unit of measure

High • Text • Text • Text • Text

• Text • Text • Text • Text

Medium
Text

• Text • Text • Text • Text

Low

1 2 3 4
245
Text
* Footnote
Source: Source
4 BY 3 MATRIX
Unit of measure

• Text • Text • Text • Text

4

• Text • Text • Text • Text

3
Text

• Text • Text • Text • Text

2

• Text • Text • Text • Text

1

1 2 3 4
246
Text
* Footnote
Source: Source
STUDY OBJECTIVE
Unit of measure

Text

• Text • Text • Text • Text

247

* Footnote
Source: Source
LEVEL 03
Unit of measure

• Text

Text

• Text

Text

• Text

Text

248

* Footnote
Source: Source
LEVEL 04
Unit of measure

• Text

Text

• Text
Text

• Text
Text

• Text
Text

249

* Footnote
Source: Source
LEVEL 09
Unit of measure

• Text
Text
• Text
Text
• Text
Text

Text
• Text

• Text
Text

Text • Text

• Text
Text
• Text
Text
• Text
Text
250

* Footnote
Source: Source
STICKER AND OTHERS STICKER AUTOMAKER

EXAMPLE BACK UP REVISED EXAMPLE BACK UP REVISED

ESTIMATE TENTATIVE ESTIMATE TENTATIVE HYPOTHESIS

HYPOTHESIS PROPOSED CONCEPTUAL ILLUSTRATIVE

PROPOSED
CONFIDENTIAL PRELIMINARY
CONCEPTUAL ILLUSTRATIVE
ROUGH ESTIMATE VERY PRELIMINARY
PRELIMINARY CONFIDENTIAL
TO BE COMPLETED WORK IN PROGRESS
ROUGH ESTIMATE VERY PRELIMINARY ONLY FOR DISCUSSION

TO BE COMPLETED

ONLY FOR DISCUSSION

WORK IN PROGRESS

251
 High
Medium
Low

252
STICKER AND OTHERS

Text Text

Text
253
MAPS

254
MAPS

255