HUL

Product Portfolio ITC

• Axe, Dove, Lifebuoy, Love beauty
&planet,Lux,Pepsodent,Pond’s,sunsilk,sure,Tr
Beauty esemme,Vaseline,Aviance,Breeze,Citra,Clear,C
loseup,Fair&Lovely,Lakme,Pears,Tigi,Tony&Gu
Foods
&Personal care y,Brylcreem,Clinicplus,Elle18,Hamam,Indulekh
a,Ayush,Liril,PureDerm,Rexone
• Ashirvaad,Sunfeast,Bingo,Kitchens of India,
Sunfeast Yippee, B Natural, mint-o,
Candyman, GumOn, Fabelle, Sunbean,
Sunfeast Wonderz Milk, ITC Master Chef,
farmland

Personal • Essenza Di
Wills,Dermafique,Fiama,Vivel,Engage,Superi

Food • Cornetto,Knorr,Lipton,Magnum,Bru,An
napurna,3Roses,RedLabel,Taaza,Taj
Care a,Nimyle,Savlon,Shower to Shower, Charmis

&Refreshment Mahal, Kissan, Kwality Walls

Education • Classmate, PaperKraft

• Cif, Comfort, Wheel, Domex, Rin, Surf

Home Care Excel, Vim, Love&Care, Sunlight
Matches & • AIM, Mangaldeep, Homelites

Agarbatti

Water Purifier • Pureit

Lifestyle • WLS
 Segmental Revenue(HUL) Segmental Revenue(ITC)

1%
9%
19%
13%
34%
46%
4%

28%
46%

Home Care Beauty & Personal Care Foods & Refreshments Others FMCG-Cigarettes FMCG-Others Hotels AgriBusiness Paperboards,PaperandPackaging
 HUL ITC
PROFITABILITY RATIOS
ROE(%) 80.29 23.8
ROA(%) 33.84 18.86
Financial leverage percentage 46.45 4.94
Net Profit Margin(%) 15.42 25.72
Earnings per share(EPS) 28.03 10.27

Financial ASSET TURNOVER RATIOS

Total Asset Turnover 2.2 0.73

Ratio Fixed Asset Turnover

Inventory Turnover Ratio
3.21
15.46
2.27
6.49

Analysis LIQUIDITY RATIOS

Current ratio
Quick ratio
1.37
1.08
3.17
2.39

SOLVENCY RATIOS
Cash Coverage Ratio 175 176.23
Debt-to Equity Ratio 0.01 0

MARKET RATIOS
P/E Ratio 63.21 30.53
Dividend yield ratio 1.29 2.69
 Expenses
Revenue 350000
600000
300000
500000
250000

400000 200000

300000 150000

200000 100000

50000
100000
0
0 Mar Mar Mar Mar Mar Mar Mar Mar Mar Mar
Mar 2010 Mar 2011 Mar 2012 Mar 2013 Mar 2014 Mar 2015 Mar 2016 Mar 2017 Mar 2018 Mar 2019 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

Net Sales(ITC) Net Sales(HUL) Total Expenditure(ITC) Total Expenditure(HUL)

Revenue has been rising steadily for both The total expenses of both the
companies. But revenue has been higher companies have been similar & risen with
for ITC which could be attributed to years.
their diversified business
 Profit After Tax Profit Margin(%)
30.00%
140000
25.00%
120000

100000 20.00%

80000 15.00%

60000
10.00%
40000
5.00%
20000

0 0.00%
Mar 2010 Mar 2011 Mar 2012 Mar 2013 Mar 2014 Mar 2015 Mar 2016 Mar 2017 Mar 2018 Mar 2019
Mar Mar Mar Mar Mar Mar Mar Mar Mar Mar
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 Profit Margin(ITC) Profit Margin(HUL)
PAT(ITC) PAT(HUL)

Profits are higher for ITC compared to HUL as Profit Margins are higher for ITC(Above 25%)
sales of ITC are higher with similar compared to HUL(Above 15%)
expenditures.
HUL-New Initiatives
Launch of consumer-focused innovations such as the Kareena Kapoor Khan collection.

Brylcreem launched an exclusive range of men’s grooming products for hair and beard - a first for the
Company. The range was co-created with Amazon, leveraging new digital business models in e-commerce.

Pureit launched Pureit Copper+, an innovation inspired by the age-old tradition of storing water in Copper
vessels, which adds goodness of copper to RO purified water

Company also launched several co-branded innovations – Cornetto Oreo, Gems Cup and Oreo Tubs.

Company acquired Adityaa Milk Ice creams brand and distribution business. This enabled them to pilot low-
cost business models and enhance our ice cream supply chain and ‘go to market’ capabilities.

The acquired business contributed revenue of 31 crores and loss (before tax) of 12 crores for the year ended
31st March, 2019 including one time integration costs.
 ITC-New Initiatives
ITC launched over 50 new FMCG products, across categories such as Foods, Personal Care, Education and
Stationery products, Agarbatti and Matches
In the boxed chocolate range, the Business launched India’s first Ruby Chocolate, Ruby Gianduja

They also launched a new variant namely Mikkel Verde in the Fine Fragrance space under the Essenza Di Wills
(EDW) brand
The Business implemented several initiatives in brand building for new categories viz. Dairy, Juices, Chocolates and
Coffee.
Several new products including paper and filing solutions, range of vibrant colour options and gift packs under the
‘Paperkraft’ portfolio and several offerings in the pens category were launched.
Business also scaled up presence in the value segment of the notebook industry through the ‘Saathi’ brand with a
view to consolidating its leadership position.
Created an end-to-end cold chain catering to the requirements of new categories such as chocolates and frozen
snacks
Current & Future
Outlook
• FMCG market clocked a value growth of
7.3 per cent in Q3 2019 — down from
16.2 per cent in Q3 2018.
• FMCG growth in the modern trade
channel clocked 13 per cent in Q3 2019,
against 8 per cent in Q2 2019.
• Significant drop in demand among rural
consumers.
• A diverging trend in zones-North zone
has a higher dependency on rural strata
which makes it more price sensitive than
the South zones.
• The growth forecast for Q1 2020 (Jan-
Mar 2020) stands in the range of 7.5- 8.5
per cent.
Revenue of FMCG(India) from 2007 to
2020