ETHICAL

PRINCIPLES IN
COMMUNICATION
M C . M O N R E Y C . B AY O T
WHAT IS
“ETHICAL”?
ETHICS
• study of morality's effect on conduct: the
study of moral standards and how they affect
conduct Microsoft® Encarta® 2009. © 1993-2008
Microsoft Corporation. All rights reserved.
• principles that guide us in judging whether
something (action, motive and end) is
morally right or wrong. (Anonymous, n.d.)
WHICH IS ETHICAL WAY OF TAKING
CARE OF ANIMALS?
WHAT IS THE
ETHICAL WAY OF
COMMUNICATING?
OTHER ETHICAL PRINCIPLES IN
COMMUNICATION
• Share information only from reputable sources.
• Make sure to clarify whether the information is a
fact or simply an opinion.
• Verbally cite your sources during your presentation.
• Avoid using offensive language. No to off-colored
jokes, racist or sexist statements. NO TO HATE
SPEECH.
CREDO FOR ETHICAL
COMMUNICATION (US NCA, 1999)
• This is fundamental to responsible thinking, decision
making, and the development of relationships and
communities within and across contexts, cultures,
channels and media.
• Unethical communication threatens the quality of all
communication and consequently the well-being of
the society.
WHO ARE ETHICAL
COMMUNICATORS? (US NCA, 1999)
• They advocate truthfulness, accuracy, honesty and reason.
• They endorse freedom of expression, diversity of perspective,
and tolerance of dissent.
• They condemn communication that degrades individuals and
humanity through distortion, intimidation, coercion and
violence, and through the expression of intolerance and hatred.
• They accept responsibility for the consequences of their
communication and expect the same of others.
 PROJECT
• Conduct a recorder interview with a respected local personality in the
field of public speaking. Ask him or her the following questions:
– In your opinion, how can social media users be ethical in online
communication?
– Is honesty still a virtue valued today? Why or why not?
– When you think of politicians today, would you say that they have been
communicating in an ethical manner?
– Can you give historical examples that show why hate speech is a
problem?
– Why is it important to be ethical in communication today?