MUSKAN MANVANI

91700424188
BBA-A SEM-V
 AMBUJA CEMENTS LTD.
Ambuja Cements limited formerly known as Gujarat Ambuja Cement.

Ambuja Limited is a major Cement producing company in India.

The Group's principal activity is to manufacture and market cement and clinker for
both domestic and export markets.

Gujarat Ambuja cement ltd. Established its first modern cement plant of 0.7 million
tons per annum capacity in 1986 at Ambujanagar district Gir Somnath, in Gujarat.
 It Focuses:

• Best quality cement

• Good packaging

• Logistic management, strong distribution network 

• Customer service
Vision
To be the most sustainable and competitive company in our industry.

Mission
My action speaks more about my company than a mere advertisement. My function,
however remote to the customer, ultimately leads to satisfying him. My connection to
him is like God. I may not see it, but it exists.
Their people practice a simple philosophy:

“Give a man order & he will

Do the task reasonable well.
But let him set his own target
Give him freedom & authority
A person mission:” ‘I CAN’
 
 Departmental
Study

Marketing Department
oIntroduction
oMarket segmentation
oMarketing – By MITCO (Gujarat)


Human Resorce Department
oIntroduction
oPromotion & Transfer Policy
oWage and Salary Administration
oProvident fund policy
oCollective bargaining and Trade unions
Production Department
oIntroduction
oCompany products
oManufacturing Process

R & D Department
oReducing Construction Cost
oImproving energy efficiency
oProcess Innovation
Finance & Accounting Department
oFinancial Management
oCapital Market
oSecurity Market
oNetworth - 21,012.53 (2018) & 19,973.21 (2017)
oTotal Debt- 39.68 (2018) & 24.12( 2017)
oInvestments - 11,813.76 (2018) & 11,844.70 (2017)
oTotal Assets – 21,052.21 (2018) & 19,997.33(2017)
o Book Value- 105.82 (2018) & 100.59(2017)
 SWOT ANALYSIS
Strengths
•Lower energy cost
•Excellent innovation Engineering and Technological skills
•Own Power Plant
•Strong brand recognition

Weaknesses
•Highly regionalized localized market
•Perfect competition
•Extra cost of building new supply chain and logistics network
Opportunities
•Agricultural & Service sector
•Accelerated technological innovations and advances
•Opportunities in Online Space
•Increasing government regulations

Threats
•Major share came from Export
•Shortage of skilled human resources
•Growing technological expertise
•Competitors catching up with the product development
 PORTER’S FIVE FORCE MODEL
ANALYSIS
•Bargaining Power of Buyers: Low

•Bargaining Power of Suppliers: Moderate

•Threat of Substitution: Low

•Threat of New Entry: Low

•Inter-firm Rivalry: High

 WORK AREA

Worked at packaging department

Packaging is as important as other processes
Methods of packaging
Packaging is time-consuming process
Using mixed plastic bags while packaging the cement
Packaging Turnover
Cumbersome task which needs to be handled by a experienced person
THANKYOU